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IVES 9 IVES Conference Series 9 GiESCO 9 GiESCO 2013 9 GiESCO 2013 – Session 9: Territory management, sustainable viticulture 9 Role of sustainability in the development of a DOCG: the case of Prosecco DOCG

Role of sustainability in the development of a DOCG: the case of Prosecco DOCG

Abstract

Within the Europe 2020 agenda and Horizon program (a financial instrument aimed at securing Europe’s global competitiveness), the European Union defined the characteristics of future development within the continent.  Development must be intelligent, inclusive and sustainable, both in socio-economic and environmental terms.

Given this context, the aim of this research is to evaluate the progress of sustainable development inside the DOCG Prosecco area by evaluating the quality of investment designed to improve sustainability in its entirety as well as examine investment differences among firms and evaluate the influence of these investments on economic performance. In particular differences in the behavior among firms are evaluated taking into account parameters such as size, production structure and target markets.

This first assessment shows the importance of firm involvement in sustainability fields, that is nowadays one of the most important competitive factor to face new challenges coming from wine market.

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Publication date: 07/09/2026

Issue: GiESCO 2013

Type: Poster

Authors

Vasco Boatto1,*, Andrea Dal Bianco2, Luigino Barisan2

1 Full Professor at University of Padova

2 Research Fellow at University of Padova

Contact the author*

Keywords

sustainable development, environmental and economic performance

Tags

GiESCO | GiESCO 2013 | IVES Conference Series

Citation

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