Wine Vision 2040

The future of the wine industry: intersecting perspectives from international wine leaders

Virtual event organised by the UBC Wine Research Centre
Date: 25 June 2020

Speakers informations

(01:32) - Ananya Mukherjee Reed (Provost and Vice-President Academic, UBC Okanagan)

Professor Ananya Mukherjee Reed is the Provost and Vice-President Academic at UBC Okanagan and professor in the Department of Economics, Philosophy and Political Science. Professor Reed has a doctoral degree in Political Economy and Public Policy from the University of Southern California, USA and her scholarly work has sought to contribute to theories of alternative development, with a focus on the theme of justice. In 2016, she was named as one of the five brilliant women from academia by Canadian Immigrant magazine in their Third Annual Tribute to ‘Immigrant Women of Inspiration’. In May 2016 she was honoured as a Pioneer of Change and for Excellence in Social Impact by Skills for Change, Canada.

(07:10) - Philippe Sutter (Consul General of France in Vancouver)

Philippe Sutter began his duties as the Consul General of France in Vancouver in September 2017. His jurisdiction comprises British-Columbia, Alberta, Saskatchewan, the Yukon and the Northwest Territories.In his 25-year experience within the Ministry of Europe and Foreign Affairs, he has served in various capacities. As an expert in European affairs, he was deputy ambassador in Belgrade, Serbia and served as political counselor in the French embassy in Vienna, Austria. He led multilateral negotiations in the European Union in Brussels as well as at the United Nations in New York. Before coming to Vancouver, his previous assignment was head of the Multilateral Affairs department in the Ministry for the Armed Forces in Paris. He also has extensive experience dealing with management issues.

(17:50) - Laura Catena (Managing Director, Bodega Catena Zapata, Catena Institute of Wine, Founder and Board Member)

Title: The Winery of the Future: the role of science, sustainability, education and art in shaping winemaking and commercial teams.

The innovative ways in which vineyards and wineries can contribute to sustainable development: viticulture, human resources, transport, energy, emissions footprint, lighter bottles, carbon capture and reuse, waste and water management.


About: Dr. Laura Catena is a fourth-generation Argentine vintner, physician and author. Catena’s great grandfather founded the Catena winery in Mendoza in 1902 after emigrating from Italy.

Born in Mendoza, Argentina, Laura is currently managing director of Catena Zapata and her own Luca Wines in Mendoza, as well as a practicing Emergency Medicine physician in San Francisco.

Oro en los Viñedos (Gold in the Vineyards), published in 2017, is Laura’s second book. It is an illustrated narrative about the world’s most celebrated vineyards and has been released in Spanish, Portuguese and English.

(32:37) - Linda Reiff (President and CEO, Napa Valley Vintners Association)

Title: Thriving through global collaboration

How wineries and wine regions around the world can collaborate, evolve and thrive to take on the challenges and opportunities in the years ahead.


About: Linda Reiff is the president and CEO of the Napa Valley Vintners, the organization that creates unparalleled success and world-wide acclaim for America’s iconic wine region. Under Linda’s leadership Napa Valley Vintners (NVV) marketing, promotions, communications and education efforts have expanded around the world and the organization has become an influential leader on global wine industry issues. In 2019, Linda was named Person of the Year by Wine Enthusiast magazine.

(43:40) - Pierre-Louis Teissedre (Professor at the Institut des Sciences de la Vigne et du Vin (ISVV) of the University of Bordeaux)

Title: Where are we now and what is the future of wine research?

Oeno-One Fran Vine and wine research are helping define the shape of the wine industry of tomorrow. Everywhere in the world, wine research is developing new insights and findings for the benefit of the wine sector and the consumer.


About: Dr. Pierre Louis Tesseidre is Professor at the ISVV of the University of Bordeaux since 2005 where he heads the Laboratory of Applied Chemistry. Since 2010 he is in charge of the Enologist National Degree for the University.

Director of the French Enologist’s Union since 2013, Dr. Teissedre is also the director of the Oenoviti International network made up of 40 international partners’ universities in the field of wine and viticulture. He is the coordinator of several EU projects on ‘organic vines and wines’ as well as on ‘climate changes innovations’. Dr. Teissedre is the chief editor of the academic journal OENO one.

(1:01:08) Pau Roca Blasco (Director General of the International Organisation of Vine and Wine (OIV))

Title: Only One Wine Planet

The wine sector has demonstrated its performance and resilience, especially during the recent situation. In this process, digitisation is fundamental. A new economic model must be deployed with less emphasis on growth and more on the management of natural equilibrium. The strategies developed by the wine industry to adapt to the environmental, economic and social impacts of climate change will dictate the future well-being of the sector.


About: Pau Roca, has been elected Director General of the OIV for a five-year term during the OIV General Assembly 2018 in Uruguay.

Since 1992, he has been a Spanish delegate to the OIV and was President of the “Law and Consumer Information” (DROCON) Expert Group between 2010 and 2016, as well as Vice-President of the “Sustainable Development and Climate Change” Expert Group between 2016 and 2018.

Pau Roca has specific, in-depth knowledge of the global vitivinicultural sector and expertise acquired at the head of the Spanish Wine Federation (FEV), which he managed for over 20 years.

Moderator - Jacques-Olivier Pesme (Director of the Wine Research Centre at UBC)

Dr. Jacques-Olivier Pesme is the director of the Wine Research Centre at UBC (Canada) and Professor in wine business at the University of Adelaide (Australia). He works for various wine organizations in America, Oceania and Europe. He was previously Associate Dean at Kedge Business School where he has founded and led the Wine & Spirits Academy.

In addition to his activities, until 2010, Jacques-Olivier was a UN and WTO market analysis senior consultant and has worked for different Governments in emerging and developing countries.

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