Landscape marketing and landscape reality: what is the relationship? The case of the Loire Valley vineyards

The OIV[i] defines terroir as a concept referring to an area in which collective knowledge of the interactions between the physical and biological environment (soil, topography, climate, landscape characteristics and biodiversity features) and vitivinicultural practices develops, providing distinctive wine characteristics. Those are perceptible in the taste of wine, which drives consumer preference and, therefore, wine’s value in the marketplace. Geographical indications (GI) are recognized regulatory constructs formalizing and protecting the nexus between wine taste and the terroir generating it. Despite considering updates, GIs do not consider the nexus as a dynamic one and do not anticipate change, namely of climate. Being climate a fundamental feature of terroir, it strongly impacts wine characteristics, such as taste. According to IPCC[ii], many widespread, rapid and unprecedented changes of climate occurred, some being irreversible over hundreds to thousands of years. Climatic shifts and atmospheric-driven extreme events have been widely reported worldwide. Recent climatic trends are projected to strengthen in upcoming decades, whereas extremes are expected to increase in frequency and intensity, forcing wines away from GI definitions. Geographical shifts of viticultural suitability are projected, often moving into regions and countries different from current ones. Some authors propose adaptation in viticulture, winemaking and product innovation. We show evidence of climate changing wine characteristics in the Douro valley, home of 270-year-old Port GI. We discuss herein resist or adapt stances for when climate changes the nexus between terroir and wine characteristics. Using the MED-GOLD[iii] dashboard, a tool allowing for easy visual navigation of past and future climates, we demonstrate how policymakers can identify future moments, throughout the 21st century under different emission scenarios, when GI specifications will likely need updates (e.g., boundaries, varieties) to reduce climate-change impacts.

Global warming is shifting vine phenology, resulting in a decoupling of phenolic and technological berry ripening. This is altering the balance of fruit traits, which is key relevance to winegrowers

Due to the current challenging nature of the global wine market, and recent growth in number and strength of competitors from non-traditional wine producing countries, European wine producers are focussing on the potential to develop a competitive advantage through the concept of terroir.

Un vasto programma si riferisce alla verifica di 28 selezioni clonali di Pinot nero atte a vini base spumante. Gli impianti sono stati realizzati in diversi ambienti delle Langhe e del Monferrato nel periodo 1992-1996, in 57 vigneti diversi e su una superficie complessiva di circa 50 Ha.

Red Blotch disease caused by Grapevine red blotch-associated virus (GRBaV) is a severe concern to grape growers and winemakers in major grape-growing regions worldwide. One key aspect of all viruses, including Red Blotch, is their intimate association with cell components and anomalous structures following infection. Therefore, the objective of this study was to analyze symptomatology, vine function, fruit quality and ultrastructure of various tissues and document the relationship of ultrastructural cytopathology with the GRBaV infection in Pinot Noir and Merlot employing various microscopy techniques.