Terroir 2004 banner
IVES 9 IVES Conference Series 9 Landscape marketing and landscape reality: what is the relationship? The case of the Loire Valley vineyards

Landscape marketing and landscape reality: what is the relationship? The case of the Loire Valley vineyards

Abstract

This issue poses two questions: the relationship between beauty and taste (is landscape quality an index of wine quality ?), and the gap or the conformity between our image of the “terroir” and the visible reality. The landscape is both an object and a representation. When it is presented as a advertising image, there is inevitably a choice; to show the attractive aspects of the product and to exacerbate them. It results in an aesthetic construction process which is not or no longer faithful to the original landscape. It can be positive when it encourages a discovery; on the other hand, it can be negative when it betrays an identity, and finally it can also lead those managing the territory to modify the identity of their vineyard landscape.
The Chinon vineyard is an example of an approach in the hypothesis that there is a relationship between taste and landscape. The Anjou vineyard is a second example, which characterises a gap between a showcase and a landscape reality.

DOI:

Publication date: January 12, 2022

Issue: Terroir 2004

Type: Article

Authors

F. Joliet

National Institute of Horticulture, 49100 Angers, France
Department of Landscape, National Institute of Horticulture, Angers, France

Contact the author

Tags

IVES Conference Series | Terroir 2004

Citation

Related articles…

The albarizas and the viticultural zoning of Jerez­-Xérès-Sherry and Manzanilla-Sanlúcar de Barrameda registered apellations of origin (Cadiz, Spain)

Le terme ”Albariza” (du latin “albus“, blanc) déterminait à l’origine un type particulier du terrain calcaire, mais à présent il sert aussi à définir les sols et la bibliographie géologique actuelle le cite également pour de roches sédimentaires originaires du Neogene Betic.

Physiological behavior of the Chasselas grape variety under water deficit: 30 years of experiments in Switzerland

In the context of increasingly hot and dry summers, the adoption of innovative irrigation technologies has become essential for maintaining grape production while minimizing water use.

Zonificación vitícola y aplicación a la D.O. Montilla-Moriles, usando como referencia la variedad ‘Pedro Ximenes’

Se señalaron 28 parcelas, en la zona de D.O. Montilla-Moriles, repartidas por toda la superficie de viñedo, de ellas 12 se localizan en las Zonas de calidad Superior, en los términos municipales de Montilla

Environment friendly nutrition supplying and soil cultivation methods applicable in the upper zone of hillside vineyards

Somló is Hungary’s smallest wine district, however one of the best producing white wines. The majority of vineyard areas are located on the slopes of Somló-hill, situated at the point where the Kisalföld meets Bakonyalja

Depletion Of Vine-Shoots Phenolic Composicion After Being Used As An Enological Tool For Wine Differentiation

Pruning vine-shoots are a viticulture waste that have been traditionally poorly exploited in relation to its chemical minority composition related to phenolic and volatile compounds. In this line, toasted vine-shoots supposes a proposal of enological tool to use to modulate the chemical and sensorial profile of wines. From a phenolic point of view, when vine-shoots are used during winemaking mainly influence to increase the flavanols and stilbenes content, mostly trans-resveratrol, as also an increasing in the sweet tannins and decreasing the green character and total anthocyanins, changing the violet for garnet colour.