Terroir 2004 banner
IVES 9 IVES Conference Series 9 Landscape marketing and landscape reality: what is the relationship? The case of the Loire Valley vineyards

Landscape marketing and landscape reality: what is the relationship? The case of the Loire Valley vineyards

Abstract

This issue poses two questions: the relationship between beauty and taste (is landscape quality an index of wine quality ?), and the gap or the conformity between our image of the “terroir” and the visible reality. The landscape is both an object and a representation. When it is presented as a advertising image, there is inevitably a choice; to show the attractive aspects of the product and to exacerbate them. It results in an aesthetic construction process which is not or no longer faithful to the original landscape. It can be positive when it encourages a discovery; on the other hand, it can be negative when it betrays an identity, and finally it can also lead those managing the territory to modify the identity of their vineyard landscape.
The Chinon vineyard is an example of an approach in the hypothesis that there is a relationship between taste and landscape. The Anjou vineyard is a second example, which characterises a gap between a showcase and a landscape reality.

Download the PDF

DOI:

Publication date: January 12, 2022

Issue: Terroir 2004

Type: Article

Authors

F. Joliet

National Institute of Horticulture, 49100 Angers, France
Department of Landscape, National Institute of Horticulture, Angers, France

Contact the author

Tags

IVES Conference Series | Terroir 2004

Citation

Related articles…

Exploring changes in browning kinetics, color, and antioxidants due to dealcoholization of wine

The global consumer demand for low or non-alcoholic wine is growing steadily in recent years, driven by health concerns, religious beliefs, and personal taste preferences etc.. Consequently, the removal of alcohol from wine can significantly alter its chemical and sensory properties, including color, aroma, and taste, which make a significant challenge for consumer to accept these products. Ethanol plays a crucial role in various chemical reactions and interactions that contribute to the development of wine’s characteristics.

Read More

Enhancing grape traceability from grower to consumer through GS1 Standards: A case study of the Australian table grape industry

The traceability of agricultural products, including grapes, is essential for ensuring food safety, quality control, and supply chain transparency. This paper investigates the implementation of GS1 standards in enhancing the traceability of grapes from grower to consumer.

Read More

Fermentation Products, Degradation Parameters, (Poly)Phenols And Potassium Content In Tokaji Aszú Winemaking

The historic Tokaj Wine Region in northeast Hungary, a UNESCO World Heritage region since 2002, encompasses 5,500 ha vineyards. Produced from “noble rot” grapes, Tokaji Aszú is known as one of the oldest botrytized wines all over the world. Special microclimatic conditions (due to Bodrog and Tisza rivers, Indian summer), soil conditions (clay, loess on volcanic bedrock) and grape

Read More

Study of Malvasia di Candia Aromatica shelf-life: effect of time and temperature on aroma compounds through an HS-SPME GCxGC-Ms approach

Young white wines should be consumed within a short time after bottling to avoid loss of their fresh, fruity attributes. Shelf-life of white wines can be extended if they are stored under suitable conditions of time and temperature prior to consumption.

Read More

Fingerprinting as approach to unlock black box of taste

The black box of taste is getting unlocked. The starting point is to distinguish taste from tasting. Consider taste as a product characteristic; tasting is a sensorial activity. Consequently, taste can be studied on a molecular level and therefore be assessed more objectively, whilst tasting is a human activity and by definition subjective.

Read More