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IVES 9 IVES Conference Series 9 Valuation of the fields viti-vinicoles by the landscapes

Valuation of the fields viti-vinicoles by the landscapes


[English version below]

La prise en compte des paysages viticoles dans le développement durable ou l’aménagement du territoire est un thème non négligeable pour la valorisation de la filière viti-vinicole à l’échelle d’une exploitation ou d’une A.O.C. ITV France, Institut Technique de la Vigne et du Vin, a développé une thématique concernant la valorisation et la protection des paysages viticoles. La création d’une exposition itinérante ayant pour but de sensibiliser les professionnels et de leur faire prendre conscience des différents enjeux des paysages vis-à-vis de l’image et de la perception du grand public. Des études régionales des zones viticoles sont en cours de réalisation et s’appuient sur une méthodologie validée par un groupe national constitué de responsables de syndicats viticoles, des organismes de développement régionaux, des structures de recherche. Une méthodologie pour la réalisation de ces études est en cours de validation au sein de ce groupe.

Taking the wine landscapes into consideration in the durable development or in the regional development is not inconsiderable subject of the valuation of the viti-wine producing field in exploitation scale or an AOC. ITV France, Technical Institute of the Vineyard and Wine, developed a theme concerning the valuation and the protection of the wine landscapes. The creation an itinerant exposition aiming at making sensitive the professionals and at making them become aware of various stakes in the landscapes towards image and the perception of the general public. Regional studies of the wine zones are in progress and research structures press on a methodology validated by a national group constituted by responsible for wine syndicates, for regional bodies of development. A methodology for the realization of these studies is in progress of validation within this group.


Publication date: February 15, 2022

Issue: Terroir 2002

Type: Article



ITV France – Station régionale Champagne 17 rue Jean Chandon Moët- B.P. 20046 51202 Epernay cedex

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paysage, valorisation, sensibilisation, agressions, methodologie
landscape, valuation, sensitization, attacks, methodology


Terroir 2002


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