Terroir 1996 banner
IVES 9 IVES Conference Series 9 Les justifications “terroirs” en terme de marketing: les conditions sont réunies pour une rencontre de qualité entre le consommateur moderne et le vin

Les justifications “terroirs” en terme de marketing: les conditions sont réunies pour une rencontre de qualité entre le consommateur moderne et le vin


Content of the article


Publication date: March 2, 2022

Issue: Terroir 1998

Type: Article



Administrateur OIV, “Entreprise, Communication, Education” – Délégué Général AUIV


IVES Conference Series | Terroir 1998


Related articles…

Red wines from southwest France, Lebanon and South Korea: study of phenolic composition and antioxidant and biological activities according to grape varieties and winemaking processes

The phenolic compounds present in the wine are responsible for reducing the risk of developing chronic diseases (cardiovascular, cancer, diabetes, Alzheimer …) because of their antioxidant activities and the presence of nutraceutical molecules with targeted biological activities. Polyphenols not only contribute to the “French paradox” but also contribute to give the wine its color, structure, aroma and allow a long-term preservation.

Toward an automatic way to identify red blotch infected vines from hyperspectral images acquired in the field

Vineyards are affected by different virus diseases, which can lower yield and affect the quality of grapes. Grapevine red blotch disease is one of them, and no curative solution exists. Once infected, a vine must be removed and replaced with a virus-free vine (aka roguing). Screening vineyards to look for symptoms can be time-consuming and needs well-trained experts. To improve this process, we conducted an experiment identifying infected vines using a hyperspectral camera in the field.

La hiérarchisation des Coteaux du Languedoc: une application concrète du zonage vitivinicole

L’A.O.C. Coteaux du Languedoc est située dans le Sud de la France, dans la partie Ouest de la bordure méditerranéenne. Elle forme un vaste amphithéâtre largement ouvert sur la mer méditerranée. L’Appellation a été constituée en 1960 par le regroupement de 14 anciennes petites appellations d’origine représentant 55 communes éparpillées dans les départements de l’Aude, de l’Hérault et du Gard. Par la suite, plusieurs extensions successives ont conduit à un ensemble actuellement composé de 168 communes.


Sulfur dioxide (SO₂) is the most commonly used additive during winemaking to protect wine from oxidation and from microorganisms. Thus, since the 18th century, SO₂ was almost systematically present in wines. Recently, wines produced without any addition of SO₂ during all the winemaking process including bottling became more and more popular for consumers. A recent study dedicated to sensory characterization of Bordeaux red wines produced without added SO₂, revealed that such wines were perceived differently from similar wines produced with using SO₂ and were characterized by specific fruity aromas and coolness1,2.

The revision of the delimitation of the AOC “Champagne”

The Champagne vine-growing region has played a pioneering role in the delimitation of appellations of origin (AOC). The implementation of the Act of July, 22nd 1927 has led to drawing up lists of vine plots based on the criterion of vine cultivation antecedence.