Caractérisation des productions vitivinicoles des terroirs du Barolo (Piemonte, Italie)

The introduction of ai-driven tools in digital content creation represents a significant shift in the landscape of marketing, particularly for industries reliant on rich visual storytelling such as the wine sector. The development of ai models like openai’s sora, runway’s gen-2 or google’s lumiere, which can generate realistic video content from textual descriptions, offers promising new avenues for enhancing brand narrative and consumer engagement. This research explores the potential of text-to-video (t2v) ai models to revolutionize wine marketing by creating dynamic, engaging content that captures the essence of vineyards and their products without the need for traditional video production processes.

Bois noir (BN) is a cicada-transmitted grapevine disease that today causes up to 50% yield and vine loss in vineyards. It is caused by the phytoplasma Candidatus Phytoplasma solani (16SrXII-A).

Une étude a été menée pendant neuf ans sur deux vignes non-irriguées de Sauvignon blanc commercialisés, plantées à différentes localités (A et B) dans le district de Stellenbosch. Deux parcelles expérimentales, situées sur deux formations géologiques différentes, ont été identifiées au sein de chaque vignoble. A chaque localité une des

In recent years, wine consumption has been evolving towards new trends. On the one hand, awareness of health and responsible consumption has been growing, and with it, the demand for wines with lower or without alcohol content [1].

The spatial distribution of powdery mildew is often heterogeneous between neighboring plots, with higher disease pressure in certain places