Terroir et marché des A.O.C

The Muscadet area is situated in the southeast of Nantes, close to the Atlantic coast. It constitutes the western extension of the French vineyard “Loire Valley”. The Muscadet is renowned and often spontaneously linked to a white wine. However it remains misconceived as an ordinary wine, lacking authenticity.

Context and purpose of the study. Anthocyanins are essential phenolic compounds in red wine, contributing significantly to colour intensity, stability, and sensory quality.

The application of irrigation in vineyard cultivation continues to be a highly debated aspect in terms of the quantity and distribution of water throughout the vegetative growth period.

This paper aims to (i) identify the state of the art regarding digital transformation in the transition to sustainability in the wine industry, (ii) analyze the adoption of digital technologies at different stages of the winemaking process and their contribution to the triple bottom line of sustainability, and (iii) present a research agenda that facilitates the development of the field, providing contributions to both literature and managerial practice.

Resilience and sustainability are two fundamental concepts in the sustainable development of the wine sector, being closely interconnected.