Terroir et marché des A.O.C
Abstract
Cette communication sera basée sur les résultats d’une étude auprès des consommateurs réalisée par la société G3 pour l’I.N.A.O. sur les attitudes des consommateurs vis à vis des produits de terroir et des A.O.C. et sur un mémoire de DEA soutenu par Monsieur J-C. DURIEUX à l’Université de Paris X Nanterre, consacré aux variables explicatives du comportement d’achat des vins A.O.C.
DOI:
Issue: Terroir 1996
Type : Poster
Authors
M. BRIAND
Institut National des Appellations d’Origine
138, avenue des Champs Elysées, 75008 Paris
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