Terroir 1996 banner
IVES 9 IVES Conference Series 9 Des enjeux individuels à l’action collective

Des enjeux individuels à l’action collective

Abstract

Avec la Fédération des Syndicats Viticoles de l’Anjou et le Syndicat Viticole Angevin pour la vente directe à la Propriété, l’Ecole Supérieure d’Agriculture d’Angers a été amenée à réaliser, en 1995, une enquête auprès des viticulteurs du Maine et Loire, dans la perspective d’un regroupement de l’offre d’une partie des vins destinés à la vente directe (Huet, 1995). Cette activité commerciale est confrontée à l’effet pervers suivant : tous les viticulteurs ne peuvent écouler la totalité de leur production en vente directe si bien qu’ils sont amenés à brader leurs invendus auprès du négoce. Cette part d’invendus de la vente directe n’est pas mise en marché au meilleur prix, elle tire donc à la baisse l’ensemble des prix du bassin de production. La solution envisagée par les responsables professionnels angevins concerne le regroupement de l’offre. Ainsi l’idée est-elle lancée, mais qu’est-il possible de faire, avec qui, et comment ?

DOI:

Publication date: March 25, 2022

Issue: Terroir 1996

Type : Poster

Authors

F. SARRAZIN

Sociologue, Enseignant – Chercheur, Ecole Supérieure d’Agriculture
55 rue Rabelais – B.P. 748 49007 ANGERS cedex 01

Tags

IVES Conference Series | Terroir 1996

Citation

Related articles…

THE INFLUENCE OF COMMERCIAL SACCHAROMYCES CEREVISIAE ON THE POLY-SACCHARIDES AND OTHER CHEMICAL PROFILES OF NEW ZEALAND PINOT NOIR WINES

Wine polysaccharides (PS) play an important role in balancing mouthfeel and stability of wine and even influence aroma volatility. Despite this, there is limited research into the effect of winemaking additives on the polysaccharide profile and other macromolecules of New Zealand (NZ) Pinot noir wine. In this study the influence of a selection of commercial S. cerevisiae strains on the chemical profile, including polysaccharides, of New Zealand Pinot noir (PN) wine was investigated. Research scale PN fermentations using five strains of commercially available S. cerevisiae (Lalvin EC1118 and RC212, Levuline BRG YSEO, Viallate Ferm R71 and R82) were undertaken. PS were qualified and quantified using HPLC-RID.

Evidence of successful wine business strategies: customer acquisition, value or retention?

This presentation illustrates a series of successful wine businesses, which have managed to counter the downward trend impacting the global industry. How these businesses have been successful is explained through the planning and execution of strategies that focused on a clear and consistent aim in attracting new consumers. These cases add weight to the ehrenbergian position that for a business to be successful it must target new customers as a priority over alternative options like increasing value or improving customer retention.

Optimizing vine pruning of Pinot noir and Müller-Thurgau after extreme hail damage

Hail damage can have a major impact on the vine’s physiological growth (defoliation, wood and cane damage) and can lead to significant yield and economic losses.

Influenza del sito di coltivazione nella espressione aromatica del Moscato liquoroso di Pantelleria

ln 1997, twenty six cultivation sites of cv. Muscat of Alexandria different for pedological conditions, altitude and exposition were selected through ail Pantelleria isle. ln each site, described and classified according to USDA Soil Taxonony and FAO Soil Classification methods, grapes, collected at technological ripening, were microvinificated, following a standard procedure which allowed to obtain the naturally sweet wine DOC Moscato di Pantelleria. Wines, five months after vinification, were analysed by gaschromatography.

Terroir and climate: the role of homoclime matching

Climate is an important component or determinant of terroir, especially at the regional level. One can define three levels of terroir. These are the macro– or regional scale, which applies over tens of kilometres of the landscape. The second level is the meso- scale, which applies over kilometres or hundreds of meters, at the individual vineyard scale.