terclim by ICS banner
IVES 9 IVES Conference Series 9 WINE AS AN EMOTIONAL AND AESTHETIC OBJECT: IMPACT OF EXPERTISE

WINE AS AN EMOTIONAL AND AESTHETIC OBJECT: IMPACT OF EXPERTISE

Abstract

Wine tasting has been shown to provide emotions to tasters (Coste et al. 2018). How will expertise impact this emotional response? Burnham and Skilleås (2012) reported that the cultural, experiential, and aesthetic competencies characterize an expert in wine compared to a novice. Although there is no consensual definition of an aesthetic experience, Burnham and Skilleås (2012) reported that aesthetic appreciation is “disinterested, normative for others and communicable” in comparison to sensory pleasure. In another sector where the emotional impact takes an important place, the artistic sector, Leder et al. (2014) demonstrated that expertise exerts an influence on cognitive and emotional processing, which results in attenuated emotional reactions. Paasschen et al. (2015) reported that the cognitive aspects of artistic evaluation, relating to the aesthetic aspects would strongly depend on expertise, but that the affective components would on the contrary be less affected by the expertise, and consistent between all the observers. These results are consistent with the Kantian notion that an aesthetic position is emotionally distanced. The purpose of this study is to determine the impact of expertise on emotions and aesthetic judgment in wine tasting.

To answer this issue, 20 oenologists, 20 musicians and 20 novices had tasted 6 red wines. Two kinds of emotional responses were measured and previously validated in a wine tasting context. The first one is a conscious and subjective response, the cognitive component of emotion (also called feelings). This response was measured using self-declarative questionnaires. The second kind of emotional response is an unconscious and objective response. The unconscious part of emotions was evaluated with measurement of the response of the autonomic nervous system (heart rate and electrodermal activity). The emotional responses were compared to the aesthetic judgments of wines evaluated with self-declarative questionnaires.

The aim was to evaluate whether there is a contradiction between the supposed distanced declarative response of the expert and the unconscious physiological emotional response. Moreover, the results obtained with musicians allowed to determine whether the impact of the expertise is specific or transposable to another aesthetic field.

 

1. Burnham, D. and Skilleås, O.M. (2012). The aesthetics of wine. Wiley-Blackwell.
2. Coste, A., Sousa, P., & Malfeito-Ferreira, M. (2018). Wine tasting based on emotional responses: An expedite approach to distinguish between warm and cool climate dry red wine styles. Food research international (Ottawa, Ont.), 106, 11–21
3. Leder, H., Gerger G., Brieber D., Schwarz N. (2014). What makes an art expert? Emotion and evaluation in art appreciation. Cognition and emotion. 28(6) : 1137-1147.
4. Van Paasschen, J., Bacci, F., & Melcher, D. P. (2015). The Influence of Art Expertise and Training on Emotion and Preference Ratings for Representational and Abstract Artworks. PloS one, 10(8), e0134241.

DOI:

Publication date: February 9, 2024

Issue: OENO Macrowine 2023

Type: Article

Authors

Inès Elali¹, Gilles de Revel¹, Emilie Paudois¹, Laurent Riquier¹, Katia M’Bailara3,4, Eric Giraud-Héraud², Sophie Tempère¹

1. Univ. Bordeaux, Bordeaux INP, BSA, INRAE, OENO, UMR 1366, ISVV, F-33140 Villenave d’Ornon, France
2. Univ. Bordeaux, CNRS, BSE, UMR 6060, INRAE, F-33600 Pessac, France
3. Univ. Bordeaux, LabPsy, EA 4139, France 
4. Hospital Charles Perrens, Bordeaux, France

Contact the author*

Keywords

emotions, expertise, aesthetic, sensory analysis

Tags

IVES Conference Series | oeno macrowine 2023 | oeno-macrowine

Citation

Related articles…

EFFECTS OF DIFFERENT PRUNING TYPES ON CHARENTE UGNI BLANC GRAPE AND WINE QUALITY

Since the use of sodium arsenite was banned in 2001, Grapevine Trunk Diseases (GTDs) have become even more widespread increasing (1).To avoid pathogen entry, pruning, an age-old practice, is increa- singly coming to the fore. As the vine is a liana (2), any excessive woody proliferation has to be stopped. This can preserve grapevine life, provided it does not damage the diaphragm.

PROBING GRAPEVINE-BOTRYTIS CINEREA INTERACTION THROUGH MASS SPECTROMETRY IMAGING

Plants in their natural environment are in continuous interaction with large numbers of potentially pathogenic and beneficial microorganisms. Depending on the microbe, plants have evolved a variety of resistance mechanisms that can be constitutively expressed or induced. Phytoalexins, which are biocidal compounds of low to medium molecular weight synthesized by and accumulated in plants as a response to stress, take part in this intricate defense system.1,2
One of the limitations of our knowledge of phytoalexins is the difficulty of analyzing their spatial responsiveness occurring during plant- pathogen interactions under natural conditions.

CONSENSUS AND SENSORY DOMINANCE ARE DEPENDENT ON QUALITY CONCEPT DEFINITIONS

The definition of the term “quality” in sensory evaluation of food products does not seem to be consensual. Descriptive or liking methods are generally used to differentiate between wines (Lawless et al., 1997). Nevertheless, quality evaluation of a product such as wine can also relate to emotional aspects. As exposed by Costell (2002), product quality is defined as an integrated impression, like acceptability, pleasure, or emotional experiences during tasting. According to the ‘modality appropriateness’ hypothesis which predicts that wine tasters weigh the most suitable sensory inputs for a specific assess- ment (Freides, 1974; Welch & Warren, 1980), the nature of the quality definitions may modulate sensory influences.

THE EFFECT OF DIFFERENT TERROIRS ON AROMA COMPOUNDS OF ‘KALECIK KARASI’ WINES

Kalecik Karası is a domestic grape variety of Turkey, originating from Kalecik district, 80 km from Ankara. Although there is no definite evidence, it is known that it was used in wine production by many civilizations that lived in the Anatolian region, especially the Hittites. Compared to other black wine grapes, it stands out with its low tannin content, rich fruity aroma and complex structure. In good vintages, red fruits such as strawberries, cherries and raspberries stand out in the aroma profile. Although its structure is elegant, it has the potential to age and develop similar to the ‘Pinot Noir’ wine of the Burgundy region. This offers a complex aroma structure including red flowers, earth and ripe fruits.

WHICH IMPACT FOR PROANTHOCYANIDIC TANNINS ON RED WINE FRUITY AROMA? SENSORY AND PHYSICOCHEMICAL APPROACHES

Previous research on the fruity character of red wines highlighted the role of esters. Literature provides evidence that, besides these esters, other compounds that are not necessarily volatiles may have an important impact on the overall aroma of wine, contributing to a modulation of its global aromatic expression. The goal of this work was to assess the olfactory consequences of a mixture between esters and proanthocyanidic tannins, through sensory and physico-chemical approaches.
Sensory analysis of numerous aromatic reconstitutions, including triangular tests, detection thresholds, and sensory profiles, were conducted in order to evaluate the sensory impact of tannins on red wine esters perception.