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IVES 9 IVES Conference Series 9 OIV 9 OIV 2025 9 Elevating value: favourable value chains and resilient business model 9 Embracing innovation for a future-ready wine industry: insights from Moldova’s AI-powered pilot project

Embracing innovation for a future-ready wine industry: insights from Moldova’s AI-powered pilot project

Abstract

In 2023–2024, the Republic of Moldova launched its first AI-powered wine pilot, integrating artificial intelligence into the vitivinicultural value chain. The initiative was built on Moldova’s dual strengths: a deep-rooted winemaking tradition and a rapidly expanding digital economy. Through a multi-actor collaboration involving public institutions, academia, and the private sector, the project tested AI’s potential across harvest prediction, fermentation monitoring, blending design, and branding. The pilot utilized over 120 expert documents, seven years of IoT vineyard data, and GPT-based large language models. AI recommendations were grounded in local context and validated by winemakers. Two wines—one red and one white—were produced exclusively from indigenous grapes, with AI contributing to compositional logic and storytelling. The project culminated in an international campaign that drew over 1,900 global media mentions and more than 1.3 billion impressions. Beyond technical success, the pilot demonstrated how emerging technologies can enhance tradition-bound sectors through structured experimentation, sectoral alignment, and digital storytelling. Moldova’s AI Wine Pilot offers a replicable blueprint for small wine economies seeking to build competitive advantage through innovation, while reinforcing the country’s positioning as both a terroir-driven producer and an agile digital innovator.
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DOI:

Publication date: September 22, 2025

Issue: 46th World Congress of Vine and Wine

Type: Oral

Authors

Diana Lazar, Dr.1, Elizaveta Breahna2

1 Moldova State University
2 National Office for Vine and Wine of Moldova

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Tags

IVES Conference Series | OIV | OIV 2025

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