The characteristics of strong territorial brands: the case of Champagne

The evolution of cultivated plants played important role in the ascent of humanity. Research of their origin and evolution started at the beginning of the20th century, but till nowadays a lot of questions remain open. A large number of theories exist about the evolution of the European grapevine (Vitis vinifera L.). The Vitis sylvestris GMEL. in Hungary is a protected species.

Ampelography is aimed at describing the vine according to several characteristics, such as morphology, agronomic aptitudes, technological potential, and genetics. The description of varieties and species of vitis has long been the subject of numerous scientific and technical studies by eminent specialists for a long time, which have led the OIV to publish in 1983 the “descriptor list for grape varieties and vitis species”, a milestone among the OIV worldwide recognised codes.

Aims: Soils are an intrinsic feature of the landscape and have influenced culturally and economically important terroir delineation in many wine-producing regions of the world. Soil physiochemical properties govern a wide array of ecosystem services, and can therefore affect grapevine health and fruit development. These physiochemical properties can reflect a combination of factors,

Aim: The aim of this work is educating people about soil variability, vine rootzone depth and readily available water holding capacity. The concept of terroir is readily discussed in the wine industry but many people involved are unable to describe a soil profile and interpret its limitations that impact on vine growth, fruit quality and wine produced. This paper discusses soil physical characteristics important to vine root growth and readily available water holding capacity (RAW).

Soil and climate maps at the 1:10000 scales exist for more than 12’000 ha of Swiss vineyards. The use of these maps as consulting tools for growers remains difficult due to the complexity