The characteristics of strong territorial brands: the case of Champagne

Monferrato is a sub region of Piedmont featuring an endless series of hills which have been moulded through the centuries by laborious farming. Vineyards have always been the protagonists of Monferrato landscape. Asti vineyards have been well-known since Roman times and Pliny the Elder mentions them.

Nel presente studio si è ricercata la possibilità di associare l’uva al territorio mediante parametri chimici indipendenti da variabili climatiche ed antropiche.

The acquisition of wine expertise is a multi-faceted and multisensory process with implications for sensory perception, attention, memory, and language production. With the prevalence of the predictive model of brain functioning, one area of burgeoning research interest involves wine mental imagery, since the brain relies on imagined experiences to build predictions for the future. Recent evidence has shown that, for instance, those with higher imagery vividness are more susceptible to wine advertising. However, little is known about the association between mental imagery and other associated cognitive processes, such as the ability to produce words that describe such imagery. 

‐Evaluation of xylem embolism is an important challenge in identifying drought tolerant genotypes within the context of climate change.

La caractérisation des terroirs viticoles est traditionnellement basée sur des descripteurs de la géologie et de la pédologie des différents milieux rencontrés, couplées à des données climatiques