Terroir 2010 banner
IVES 9 IVES Conference Series 9 The landscape in the development of vineyard regions: an application to the ACO Dão and ACO Bairrada (Central Portugal)

The landscape in the development of vineyard regions: an application to the ACO Dão and ACO Bairrada (Central Portugal)

Abstract

The aim of this paper is to analyse the impact of landscapes in the notoriety and marketing of wines and in tourism promotion, specifically in the case of two centenary Portuguese demarcated regions – ACO Dão and ACO Bairrada. These two demarcations have a very long history in wine production and have remarkable wines. Nevertheless theire wines aren’t even close to being fully recognised in the international market or national one, as are the wines of Douro, Vinhos Verdes or Alentejo, the other Portuguese demarcated regions under evaluation. This lack of notability is linked not only to past fluctuations in the quality of the wine but also to the lack of recognition of other development factors, such as the landscape. Conserning the landscape, the centre of Portugal has a particular vineyard mosaic and a rich historical and archaeological patrimony that should be seen as a commodity by the producers and the tourism promoters.
This paper shows results from the first author’s PhD thesis, specifically the identification of territorial symbolic elements (landmarks), which are potential tools for the creation of a singular image for the regions and the wines’ differentiation in the global market. A compared research is made, among the five most relevant Portuguese demarcated regions: Douro, Vinhos Verdes, Dão Bairrada and Alentejo. An integrative methodology has been used, combining: a) a perception study, sustained in the opinions of producers, tourism promoters, official entities, residents and tourists, achieved through surveys analysed by using Multiple Correspondences Factorial Analysis (MCFA); b) a market study, joining the producers and the consumers’ opinions about the use of the landscape and the commercial labelling in the wine selection and promotion, analysed through surveys treated by descriptive statistics; c) a representation study, supported in promotional brochures of both economic activities (the wine market and tourism), whose images are classified through Cohen’s Textual Theory and analysed with the support of two other MCFAs.

Download the PDF

DOI:

Publication date: December 3, 2021

Issue: Terroir 2010

Type: Article

Authors

Ana Lavrador (1), F. Bianchi-Aguiar (2)

1) e-GEO, Faculdade de Ciências Sociais e Humanas – Universidade Nova de Lisboa, Avenida de Berna, 26–C,1069–061 Lisboa, Portugal
2) UTAD, Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugal

Contact the author

Keywords

landscape, identity, perception, representation, market, enotourism

Tags

IVES Conference Series | Terroir 2010

Citation

Related articles…

Étude de la cinétique de transfert du 2,4,6-trichloroanisole (TCA) entre des bouchons en liège naturel et le vin – premiers résultats

The last step in winemaking is packaging the wines for market placement, while preserving the quality attained during vinification. Since the 1980s, 2,4,6-trichloroanisole (TCA) has been recognised as an incidental and random contaminant of cork, with its migration into wine thought to contribute to ‘cork taint’. This molecule is not a cork component and little is known about how it is formed on trees. Its formation from the chlorine used to wash the cork stoppers, long suspected, has been excluded by the abandonment of chlorine washing.

Read More

Anthocyanins Chemistry During Red Wine Ageing

Anthocyanins are the main pigments present in young red wines, being responsible for their intense red color. These pigment in aqueous solutions occur in different forms in equilibrium that are dependent on the pH

Read More

Effect of drought on grapevine wood fungal pathogen communities using a metatranscriptomics approach

Crops are facing increasing biotic and abiotic stress pressures due to global changes. However, trade-off mechanisms between these stresses and the underlying physiological processes are still poorly understood, especially in perennial crop species. To better understand these trade-offs, we studied the effect of drought on grapevine (Vitis vinifera) physiology and esca-related wood fungal communities. Esca is a vascular disease caused by a community of wood-infecting pathogenic fungi, and characterized by trunk necrosis, leaf scorch symptoms, yield losses, and mortality.

Read More

Mitigating the effects of climate change on berry composition by canopy management

Primary and secondary metabolites are major components of grape composition and their balances define wine typicality

Read More

VOLATILE COMPOUNDS AND SENSORY PROFILE OF NEBBIOLO RED WINES TREATED WITH WOOD FORMATS ALTERNATIVE TO BARRELS

In winemaking, the use of wood products alternative to barrels, has become a useful tool for the achievement of numerous oenological objectives, including the fast release of desirable volatile and polyphenolic compounds, colour stabilization, and important economic advantages if compared to the traditional barrel production. Among a huge array of variables, the wood format, the vinification protocol, especially the moment of the infusion of the woods and the exposed surface area of the alternative woods are of relevant significance, since they may influence the speed and intensity of the aroma transfer from the wood to the wine defining different sensory profiles.

Read More