Terroir 2010 banner
IVES 9 IVES Conference Series 9 The landscape in the development of vineyard regions: an application to the ACO Dão and ACO Bairrada (Central Portugal)

The landscape in the development of vineyard regions: an application to the ACO Dão and ACO Bairrada (Central Portugal)

Abstract

The aim of this paper is to analyse the impact of landscapes in the notoriety and marketing of wines and in tourism promotion, specifically in the case of two centenary Portuguese demarcated regions – ACO Dão and ACO Bairrada. These two demarcations have a very long history in wine production and have remarkable wines. Nevertheless theire wines aren’t even close to being fully recognised in the international market or national one, as are the wines of Douro, Vinhos Verdes or Alentejo, the other Portuguese demarcated regions under evaluation. This lack of notability is linked not only to past fluctuations in the quality of the wine but also to the lack of recognition of other development factors, such as the landscape. Conserning the landscape, the centre of Portugal has a particular vineyard mosaic and a rich historical and archaeological patrimony that should be seen as a commodity by the producers and the tourism promoters.
This paper shows results from the first author’s PhD thesis, specifically the identification of territorial symbolic elements (landmarks), which are potential tools for the creation of a singular image for the regions and the wines’ differentiation in the global market. A compared research is made, among the five most relevant Portuguese demarcated regions: Douro, Vinhos Verdes, Dão Bairrada and Alentejo. An integrative methodology has been used, combining: a) a perception study, sustained in the opinions of producers, tourism promoters, official entities, residents and tourists, achieved through surveys analysed by using Multiple Correspondences Factorial Analysis (MCFA); b) a market study, joining the producers and the consumers’ opinions about the use of the landscape and the commercial labelling in the wine selection and promotion, analysed through surveys treated by descriptive statistics; c) a representation study, supported in promotional brochures of both economic activities (the wine market and tourism), whose images are classified through Cohen’s Textual Theory and analysed with the support of two other MCFAs.

DOI:

Publication date: December 3, 2021

Issue: Terroir 2010

Type: Article

Authors

Ana Lavrador (1), F. Bianchi-Aguiar (2)

1) e-GEO, Faculdade de Ciências Sociais e Humanas – Universidade Nova de Lisboa, Avenida de Berna, 26–C,1069–061 Lisboa, Portugal
2) UTAD, Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugal

Contact the author

Keywords

landscape, identity, perception, representation, market, enotourism

Tags

IVES Conference Series | Terroir 2010

Citation

Related articles…

Développement du concept d’Appellation d’Origine Contrôlée et d’Indication Géographique

L’identification des produits par le nom de la ville, de la région, de la province d’origine d’un produit tend aujourd’hui à se développer partout dans le monde et notamment dans le secteur agro-alimentaire, mais aussi dans les secteurs des produits artisanaux.

Late frost protection in Champagne

Probably one of the most counterintuitive impacts of climate change on vine is the increased frequency of late frost. Champagne, due to its septentrional position is historically and regularly affected by this meteorological hazard. Champagne has therefore developed a strong experience in frost protection with first experiments dating from the end of 19th century. Frost protection can be divided in two parts: passive and active. Passive protection includes all the methods that do not seek to modify the vine’s environment or resistance at the time of frost. The most iconic passive protection in Champagne is the establishment of the individual reserve. This reserve allows to stock a certain quantity of clear wine during a surplus year to compensate a meteorological hazard like frost during the following years. Other common passive methods are the control of planting area (walls, bushes, topography), the choice of grape variety, late pruning, or the impact of grass cover and tillage. Active frost protection is also divided in two parts. Most of the existing techniques tend to modify vine’s environment. Most of the time they provide warmth (candles, heaters, windmills, heating cables…), or stabilise bud’s temperature above a lethal threshold (water sprinkling). The other way to actively fight is to enhance the resistance of buds to frost (elicitors). The Comité Champagne evaluates frost protection methods following three main axes: the efficiency, the profitability, and the environmental impact through a lifecycle assessment. This study will present the results on both passive and active protection following these three axes.

Factors involved in the acumulation of acetic acid inside the grapes during winemaking by carbonic maceration

Vinification by carbonic maceration (CM) is based in the anaerobic fermentative metabolism also called intracellular fermentation (IF).

Terroir, climat et sol

Le sol et le climat occupent une place prépondérante dans le concept de terroir, pour lequel l’OIV s’apprête à adopter une définition internationale. Les travaux de recherche qui ont été menés depuis une trentaine d’années sur ces thèmes et qui ont été, pour les plus importants, présentés dans les 7 premiers Congrès Internationaux des Terroirs Viticoles ont considérablement modifié les connaissances sur le fonctionnement des terroirs viticoles dans le monde et le comportement des consommateurs avertis par rapport aux vins de terroirs.

Crop water stress index as a tool to estimate vine water status

Crop Water Stress Index (CWSI) has long been a ratio to quantify relative plant water status in several crop and woody plants. Given its rather well relationship to either leaf or stem water potential and the feasibility to sample big vineyard areas as well as to collect quite a huge quantity of data with airborne cameras and image processing applications, it is being studied as a tool for irrigation monitoring in commercial vineyards. The objective of this paper was to know if CWSI estimated by measuring leaf temperature with an infrared hand held camera could be used to substitute the measure of stem water potential (SWP) without losing accuracy of plant water status measure.