Terroir 2010 banner
IVES 9 IVES Conference Series 9 The landscape in the development of vineyard regions: an application to the ACO Dão and ACO Bairrada (Central Portugal)

The landscape in the development of vineyard regions: an application to the ACO Dão and ACO Bairrada (Central Portugal)

Abstract

The aim of this paper is to analyse the impact of landscapes in the notoriety and marketing of wines and in tourism promotion, specifically in the case of two centenary Portuguese demarcated regions – ACO Dão and ACO Bairrada. These two demarcations have a very long history in wine production and have remarkable wines. Nevertheless theire wines aren’t even close to being fully recognised in the international market or national one, as are the wines of Douro, Vinhos Verdes or Alentejo, the other Portuguese demarcated regions under evaluation. This lack of notability is linked not only to past fluctuations in the quality of the wine but also to the lack of recognition of other development factors, such as the landscape. Conserning the landscape, the centre of Portugal has a particular vineyard mosaic and a rich historical and archaeological patrimony that should be seen as a commodity by the producers and the tourism promoters.
This paper shows results from the first author’s PhD thesis, specifically the identification of territorial symbolic elements (landmarks), which are potential tools for the creation of a singular image for the regions and the wines’ differentiation in the global market. A compared research is made, among the five most relevant Portuguese demarcated regions: Douro, Vinhos Verdes, Dão Bairrada and Alentejo. An integrative methodology has been used, combining: a) a perception study, sustained in the opinions of producers, tourism promoters, official entities, residents and tourists, achieved through surveys analysed by using Multiple Correspondences Factorial Analysis (MCFA); b) a market study, joining the producers and the consumers’ opinions about the use of the landscape and the commercial labelling in the wine selection and promotion, analysed through surveys treated by descriptive statistics; c) a representation study, supported in promotional brochures of both economic activities (the wine market and tourism), whose images are classified through Cohen’s Textual Theory and analysed with the support of two other MCFAs.

DOI:

Publication date: December 3, 2021

Issue: Terroir 2010

Type: Article

Authors

Ana Lavrador (1), F. Bianchi-Aguiar (2)

1) e-GEO, Faculdade de Ciências Sociais e Humanas – Universidade Nova de Lisboa, Avenida de Berna, 26–C,1069–061 Lisboa, Portugal
2) UTAD, Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugal

Contact the author

Keywords

landscape, identity, perception, representation, market, enotourism

Tags

IVES Conference Series | Terroir 2010

Citation

Related articles…

The generation of suspended cell wall material may limit the effect of ultrasound in some varieties

The disruptive effect exerted by high-power ultrasound (US) on plant cell walls, natural barriers to the diffusion of compounds of interest during the maceration of red wines, is established as the reason behind the chromatic improvement that its treatment causes. However, sometimes this improvement is not observed, especially with short maceration times. The presence of a high quantity of suspended cell wall material, which formation is favored by the sonication, could be the cause of this lack of positive results since this cell wall material has a high affinity for phenolic compounds.

The grapevine QTLome is ripe: QTL survey, databasing, and first applications

Overarching surveys of QTL (Quantitative Trait Loci) studies in both model plants and staple crops have facilitated the access to information and boosted the impact of existing data on plant improvement activities. Today, the grapevine community is ready to take up the challenge of making the wealth of QTL information F.A.I.R.. To ensure that all valuable published data can be used more effectively, the myriad of identified QTLs have to be captured, standardised and stored in a dedicated public database.
As an outcome of the GRAPEDIA initiative, QTL-dedicated experts from around the world have gathered to compile the grapevine QTLome: the complete information (e.g., map positions, associated phenotypes) describing all experimentally supported QTLs for a specific trait.

Using climate services to project grapevine varietal adequation under climate change – application to cv. Tempranillo in the Douro wine region

Vine growth circumstances are becoming warmer and drier because of climate change. Higher temperatures advance ripening to a point in the season less conducive to the production of fine wine, while drought reduces yields (Van Leeuwen et al., 2019). Several wine-producing regions around the world have already recognized threats to their viticultural viability (Santos et al., 2020). An economical and cost-effective strategy for adaptation is the employment of late-ripening, drought-resistant plant material (varieties, clones, and rootstocks).

EFFECTS OF HYDROXYTYROSOL ON THE CHEMICAL PROFILE AND SENSORY ATTRIBUTES OF A RED TUSCAN WINE

The chemical profile and sensory attributes were studied in Borrigiano IGT Toscana wine (Italy), a blend of Sangiovese 85% and Cabernet Sauvignon 15% grapes harvested in September 2020, where 2-(3,4-dihydroxyphenyl)ethanol (hydroxytyrosol, HT, [1]) was added to a 750-ml wine bottle in 3 different amounts (30, 60, 120 mg) and compared with the control (no HT addition). The study aimed to evaluate whether Polyphenol-HT1®, a high purity HT (>99%) produced by Nova Mentis using biotechnology, could be used as a supplement to sulfites and how it would impact the sensory and chemical profile of this wine [2]. Each sample was prepared in triplicate.

Différenciation mésoclimatique des terroirs alsaciens et relation avec les paramètres du milieu naturel

The influence of climatic conditions on the development of the vine and on the quality of the wines no longer needs to be demonstrated at the scale of the vineyard, by the regional climatic characteristics, determining on this scale the viticultural potentialities (Huglin, 1978; Branas, 1946; Riou et al ., 1994); but also on a local scale, at the level of the basic terroir unit (Morlat, 1989), by the landscape differentiation of the natural environment inducing climatic variability within the same vineyard, and partly explaining differences in functioning of the vine, in connection with the processes of maturation and the quality of the wine (Becker, 1977 and 1984; Morlat, 1989 and Lebon, 1993a). According to these authors, the climatic diversity in a wine region constitutes in addition to the edaphic component, an important component of characterization of the Basic Terroir Units (UTB).