This study explores and analyzes the socio-environmental implications associated with the cultivation of the “brs-vitoria” table grape variety. Focusing on its adoption by farmers in the vale do submédio São Francisco region in Brazil, this study delves into the diverse impacts and changes brought about since its introduction, encompassing both the social and environmental dimensions of agricultural practices in the area. Embrapa, brazil’s federal agricultural research institution, encompasses a network of 43 thematic research centers spread across the nation.