IVES 9 IVES Conference Series 9 OIV 9 OIV 2025 9 Category: Nutrition & health: sharing, caring and well-being

Nutrition & health: sharing, caring and well-being

Nutrition & health: sharing, caring and well-being

Understanding wine as a sensory, emotional, and cognitive experience to promote and communicate conscious consumption

In the complex scenario that the wine industry and its promotion are currently facing, this research proposes a theoretical expansion of the traditional model used to understand the wine experience, namely the classic sensory, emotional and cognitive triad, moving toward a multidimensional approach that also incorporates cultural, symbolic and contextual dimensions in order to comprehend the conscious experience.

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