Terroir 2004 banner
IVES 9 IVES Conference Series 9 Viticulture, landscapes and the marketing of our wine

Viticulture, landscapes and the marketing of our wine

Abstract

The global wine market is polarising over brands versus origin. Provenance is emerging as a marketing megatrend in many fast moving consumer goods. Origin has always been important in wine but does that mean consumers understand, or care about terroir? South Africa’s diversity of terroir is an asset for the quality of our wine – how can we develop it into a marketing advantage? Our majestic winelands evoke strong emotions in our visitors – but will they buy into the authenticity of site specific wines? This presentation looks at how competitive countries are using terroir in their marketing and suggests some routes for South Africa.

DOI:

Publication date: January 12, 2022

Issue: Terroir 2004

Type: Article

Authors

S.M. Birch

Wines of South Africa, PO Box 987, 7599 Stellenbosch, Republic of South Africa

Contact the author

Tags

IVES Conference Series | Terroir 2004

Citation

Related articles…

Crossed approaches to experimental economics and sensory analysis regarding noble rot sweet wines perception

Noble rot sweet wines are reputed wines, traditionally elaborated according to a singular vinification process involving the harvesting of overripe grapes under the action of the ascomycete fungus Botrytis cinerea.

Hidden costs of wine: quantifying environmental externalities of organic and integrated management

Agriculture is one of the largest contributors to environmental pollution and causing significant impacts on human health, ecosystems, and resource availability.

The role of soil water holding capacity and plant water relations in zone/terroir expression

The spatial variability in soil type and depth and water holding capacity is very high in many viticultural regions of the world. Differences in rooting depths and water extraction profiles and their seasonal dynamics add additional variability and it is extremely difficult to deduct direct causal relationships between these factors and fruit

Improving the phenolic composition of cv tempranillo wines by blending grapes of different ripening state

The aim of this work was to reduce the alcohol content of Tempranillo wine. Tempranillo wines were produced by grapes harvested at different ripening dates (August 11 which was 21 oBrix and September 28 with 25 oBrix). At the second date, the Tempranillo wines were elaborated as follows: grapes were destemmed, crushed and collected into 50 L stainless-steel vats. Before preferementative maceration in cold, 50 % (M1) and 70 % (M2) of the must have been replaced by the same percentage of must from the first harvest. In addition, a control wine (C) was performed with only grapes from the second harvest.

Monitoring grapevine downy mildew epidemics with SkySat and PlanetScope imagery

Grapevine downy mildew (GDM), caused by the oomycete Plasmopara viticola, is one of the most destructive diseases of Vitis vinifera worldwide. All V. vinifera cultivars are susceptible to P. viticola infection, and epidemics can spread across an entire vineyard within a matter of weeks. Severe outbreaks cause substantial reductions in yield and fruit quality. Tracking GDM spread by manual scouting is time-consuming and unfeasible over large spatial extents.