Viticulture, landscapes and the marketing of our wine

France is the largest exporter of wine in the world. The export turnover is estimated at 8.7 billion euros in 2017 for 13 million hectoliters sold. This lucrative business pushes scammers to increase the value of some low-end wines by cheating on their appellations, quality or even their origins. These facts lead to losing 1.3 billion euros each year to the European Union’s wine and spirits companies.

ine nitrogen deficiency can negatively influence the aroma profile and ageing potential of white wines. Canopy management can alter vine microclimate, affect the nitrogen availability and influence the response of leaf senescence. Increasing the nitrogen availability to vines can increase the Yeast Assimilable Nitrogen (YAN) levels in harvested fruit and wine. Studies show that foliar nitrogen and sulphur applications at véraison, on low YAN Sauvignon blanc grapes have an effect on the level of amino acids (Jreij et al. 2009) and on S-containing compounds such as glutathione and thiols (Lacroux et al. 2008), which in turn can influence the formation of major volatiles and the aroma profile of the wine.

Crimson Seedless’ (Vitis vinifera L.) is a late-ripening, red seedless table grape cultivar with inadequate anthocyanin accumulation and less than ideal berry size issues

Grapevine vegetative multiplication allows the accumulation of spontaneous mutations and increase intra-cultivar genetic diversity that can be exploited to maintain grape wine quality

The transition to a decarbonized economy requires companies to adopt mitigation measures. The wine sector is one of the most affected by climate change and, therefore, interested in its mitigation. The question is how this process develops. To address this, we build on a previous study [1], which identified different types of Spanish wineries based on their sustainability approach.