Terroir 2004 banner
IVES 9 IVES Conference Series 9 Viticulture, landscapes and the marketing of our wine

Viticulture, landscapes and the marketing of our wine

Abstract

The global wine market is polarising over brands versus origin. Provenance is emerging as a marketing megatrend in many fast moving consumer goods. Origin has always been important in wine but does that mean consumers understand, or care about terroir? South Africa’s diversity of terroir is an asset for the quality of our wine – how can we develop it into a marketing advantage? Our majestic winelands evoke strong emotions in our visitors – but will they buy into the authenticity of site specific wines? This presentation looks at how competitive countries are using terroir in their marketing and suggests some routes for South Africa.

DOI:

Publication date: January 12, 2022

Issue: Terroir 2004

Type: Article

Authors

S.M. Birch

Wines of South Africa, PO Box 987, 7599 Stellenbosch, Republic of South Africa

Contact the author

Tags

IVES Conference Series | Terroir 2004

Citation

Related articles…

Color stabilization properties of oenological tannins

The use of oenological tannins is authorized for many years by the OIV and advised for color stabilization. For this reason, winemakers look for a better understanding of tannins/anthocyanins interactions to produce deeply colored wines with great color stability during aging.

From grapevines to extreme environments … and back?

I performed my PhD in grapevine physiology under the supervision of Dr. H. Medrano, standing in the vineyards from pre-dawn to sunrise during many hot, wet and sunny days with my colleagues J.M.E. and J.B. I also spent many days and nights facing ticks year-round working in Mediterranean macchias with J.Gu. and M.M. Later I was able to supervise PhD students on grapevines – like A.P. and M.T. – and on Mediterranean vegetation – like J.Gal. With the incorporation to the group of M.R.-C. ‘the puzzle’ was completed and, combining the aforementioned studies, we could conclude (more than 20 years ago) things like: (1) stomatal conductance is the best proxy for ‘water stress’ in studies on photosynthesis; (2) steady-state chlorophyll fluorescence retrieves photosynthesis under saturating light; (3) photoinhibition is not a major photosynthetic limitation under water stress; (4) mesophyll conductance instead is; and (5) mesophyll conductance is a major driver of leaf water use efficiency.

Enhancing vine resilience and protecting grape production in Mediterranean vineyards: the role of anti-hail shading nets and kaolin applications

Climate change and rising temperatures present a substantial challenge to viticulture, intensifying summer heat stress and accelerating berry ripening.

Fermentation Products, Degradation Parameters, (Poly)Phenols And Potassium Content In Tokaji Aszú Winemaking

The historic Tokaj Wine Region in northeast Hungary, a UNESCO World Heritage region since 2002, encompasses 5,500 ha vineyards. Produced from “noble rot” grapes, Tokaji Aszú is known as one of the oldest botrytized wines all over the world. Special microclimatic conditions (due to Bodrog and Tisza rivers, Indian summer), soil conditions (clay, loess on volcanic bedrock) and grape

IMPACT OF FINING WITH K-CARRAGEENAN, BENTONITE, AND CHITOSAN ON PROTEIN STABILITY AND MACROMOLECULAR COMPOUNDS OF ALBARIÑO WHITE WINE PRODUCED WITH AND WITHOUT PRE-FERMENTATIVE SKIN MACERATION

Pre-fermentative skin maceration is a technique used in white wine production to enhance varietal aroma, but it can increase protein concentration, leading to protein instability and haze formation [1]. To prevent protein instability, wine producers typically use fining agents such as bentonite, before wine bottling, which can negatively impact sensory characteristics and produce waste [2,3]. The aim of this study was to understand the impact of alternative techniques such as the application of polysaccharides (k-carrageenan and chitosan) on protein stability and on the wine macromolecular composition.