Viticulture, landscapes and the marketing of our wine

Wine dealcoholisation has been practised since the early 1900s and has gained importance due to climate change
and shifting consumer preferences for lower-alcohol beverages. Rising temperatures are accelerating grape
ripening, increasing sugar content and, consequently, raising the alcohol strength of wines.

The Precision Viticulture (PV) is defined “as a management system that is information and technology based, is site specific and uses one or more of the following sources of data: soils, vigour, nutrients, pests, moisture, and yield among others, for optimum profitability, sustainability, and protection of the environment” (OIV, 2018, in process). The elements mentioned in the definition are an important part of the terroir components. The terroir is a tool In Viticulture, it is the analysis and study unit, and the variability of a certain situation can be due to any difference in every element or property of each factor that constitutes it, including the management.The soil and its management are those that bring the most variability to terroir.

Viticulture in Greece is the oldest, but in recent years there has been a reduction of areas intended for the production of wine products. The article contains data on viticulture in Greece. Over time, the land of Greek vineyards is fluctuating. There is a trend towards a decrease in areas in connection with the quota of products from the EU.

These days, consumers are interested in food products linked to the environment and the concept of naturalness. They prefer “free” products, such as those with no pesticide residues or no added sulfur dioxide (so2) in wines. In fact, so2 is the most widely used preservative in winemaking, as it has multiple properties at low cost: it is antioxidant, antioxidasic and antimicrobial.

Aims: The current study seeks to demonstrate that premium Shiraz wines from different Australian geographic indications (GI) can be distinguished by their volatile compound composition.