Terroir 2004 banner
IVES 9 IVES Conference Series 9 Viticulture, landscapes and the marketing of our wine

Viticulture, landscapes and the marketing of our wine

Abstract

The global wine market is polarising over brands versus origin. Provenance is emerging as a marketing megatrend in many fast moving consumer goods. Origin has always been important in wine but does that mean consumers understand, or care about terroir? South Africa’s diversity of terroir is an asset for the quality of our wine – how can we develop it into a marketing advantage? Our majestic winelands evoke strong emotions in our visitors – but will they buy into the authenticity of site specific wines? This presentation looks at how competitive countries are using terroir in their marketing and suggests some routes for South Africa.

DOI:

Publication date: January 12, 2022

Issue: Terroir 2004

Type: Article

Authors

S.M. Birch

Wines of South Africa, PO Box 987, 7599 Stellenbosch, Republic of South Africa

Contact the author

Tags

IVES Conference Series | Terroir 2004

Citation

Related articles…

Prediction of astringency in red wine using tribology approach to study in-mouth perception

AIM Astringency is described as a ‘dry puckering‐like sensation’ following consumption of tannins1 that affect consumer preference of foods and beverages, including red wine2. To improve the understanding of astringency, which is a complex interaction due to multiple mechanisms occurring simultaneously, further studies are needed. In this view, oral tribology is considered a useful technique for beverage study to evaluate the thin-film lubrication properties of saliva resulting in oral friction‐related sensations3. The aim of this study was to examine the film behavior of selected protein-based fluids under controlled friction conditions, to understand polyphenol-protein interactions involved in the sensation of astringency.

EFFECT OF MANNOPROTEIN-RICH EXTRACTS FROM WINE LEES ON PHENOLICCOMPOSITION AND COLOUR OF RED WINE

In 2022, wine production was estimated at around 260 million hl. This high production rate implies to generate a large amount of by-products, which include grape pomace, grape stalks and wine lees. It is estimated that processing 100 tons of grapes leads to ~ 22 tons of by-products from which ~ 6 tons are lees [1]. Wine lees are a sludge-looking material mostly made of dead and living yeast cells, yeast debris and other particles that precipitate at the bottom of wine tanks after alcoholic fermentation. Unlike grape pomace or grape stalks, few strategies have been proposed for the recovery and valorisation of wine less [2].

Application of Hyper Spectral Imaging for early detection of rachis browning in table grapes

Rachis browning is a common abiotic stress that occurs during postharvest storage, leading to a decrease in commercial value of table grapes and resulting in significant economic losses. Its early detection could enable the implementation of preventive strategies. In this report, we show the feasibility of a non-destructive early detection of browning based on Hyper Spectral Imaging (HSI). Furthermore, rachis samples were subjected to transcriptomic analysis to understand putative pathways causing differences in browning within varieties.

Response of different grapevine cultivars to water stress using a hydroscape approach

Viticulture worldwide is currently affected by the effects of climate change. This set of adverse phenomena lead to a deterioration of functional vine mechanisms, affecting growth, physiology and grape ripening, which may cause severe losses with respect to yield and quality. To prevent water stress and other abiotic factors from severely affecting its physiology, the vine’s response is to reduce transpiration and photosynthesis rates. This response varies depending on the cultivar and its ability to adapt to the environment. The hydroscape method is based on the internal regulation of water status in the plant. It has been recently used to classify grapevine genotypes according to their iso/anisohydric behavior when they are subjected to water stress conditions.

The role of mechanization in zone/terroir expression

Vineyard mechanization will be addressed in this review paper primarily as related to pruning and harvesting since these operations typically require a great deal of the total yearly labour demand (Intrieri and Poni, 1998). However, to be able to define how mechanization interacts with “terroir”, a rigorous definition of the latter term is needed.