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IVES 9 IVES Conference Series 9 Zonage vitivinicole: recherches et considérations initiales sur une proposition de “nouvelle” méthodologie d'”évaluation de la qualité” du produit tel qu’élément base pour le zonage aussi

Zonage vitivinicole: recherches et considérations initiales sur une proposition de “nouvelle” méthodologie d'”évaluation de la qualité” du produit tel qu’élément base pour le zonage aussi

Abstract

Si on part de l’introduction que l’activité vitivinicole maintenant plus que jamais doit être une activité d’entreprenariat introduite de mieux en mieux sur le territoire et donc effectuée pour rendre maximal le Profit “d’entreprise” dans un contexte de centralité de l’homme et du milieu entendu dans le sens plus ample du terme (Profit “sociale” et “existentiel”) (Cargenllo G. 1997).
Faisant suite à ce que nous avons exposé sur les: “GRANDS ZONAGES” et “QUALITE ECONOMQUE, “ECONOMIE DE LA QUALITE e DE LA PREFERENCE” et sur la “QUALITE”, “PREFERENCE”, COUT, PRIX, PROFIT etc., ainsi que sur la nécessité d’évaluer un bien ou un service et donc aussi un vin en allant au-delà de l’aspect organoleptique.
Dans ce travail, on expose les premières considérations initiales sur une proposition de “nouvelle méthodologie” d’évaluation d’un produit ou d’un service, dénommeé CIMEC (Cima IMprenditoriale Conegliano), basé sur le fait d’évaluer, ( dans ce cas spécifique), le vin non seulement au niveau organoleptique (qualité) et/ou de la part du consommateur (qualité-prix), mais aussi de la part du producteur considérant dans l’équation mise au point pour évaluer le produit, pour le moment: qualité organoleptique, préférence, prix, coût et profit, par le biais le méthode dénommeé CIMEC.

DOI:

Publication date: February 24, 2022

Issue: Terroir 2000

Type: Article

Authors

Giovanni Cargnello

Sezione di Tecniche colturali Istituto Sperimentale per la Viticoltura Conegliano (Treviso)
Via 28 Aprile 26, 31015 Conegliano (Treviso) – Italy

Contact the author

Keywords

CIMEC, nouvelle évaluation qualité, qualité économique, qualité sociale, qualité existentielle

Tags

IVES Conference Series | Terroir 2000

Citation

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