Les justifications “terroirs” en terme de marketing: les conditions sont réunies pour une rencontre de qualité entre le consommateur moderne et le vin

In the context of sustainable viticulture that implements organic practices to maintain soil fertility, green manuring plays a crucial role due to its ability to stock carbon and nitrogen in soil while supporting biodiversity.

This work, included in the VAVEGEX project, aims to evaluate the oenological, phenolic, chromatic and sensory characteristics of the grapes, must and wines produced from cv. Tortojona, minority variety grown in Extremadura region (Southwest, Spain).

The persistence of effervescence and foam collar during a Champagne or sparkling wine tasting constitute one, among others, specific consumer preference for these products. Many different factors related to the product or to the tasting conditions might influence their behavior in the glass

Approaching the notion of terroir wines at the level of consumption poses a problem due to the absence of a regulatory definition of the term terroir, which is not taken up either at Community level or at national level (the Consumer Code in particular does not define not the land). However, whatever definition is adopted for the terroir, we can retain at the consumer level an identification of the terroir through the different geographical mentions appearing on the labels or on the shelves of the wine shelf.

Syrah is a grape with weak aromatic expression. This atypical grape variety as a fruit allows the production of wines of great reputation for which the aromatic particularity plays an important role. The varietal aroma consists of volatile substances directly perceptible by the olfactory mucosa and of aroma precursors, of which the glycosides constitute an important class.