Les justifications “terroirs” en terme de marketing: les conditions sont réunies pour une rencontre de qualité entre le consommateur moderne et le vin

The grape and wine industries have long sought rapid, reliable and cost-effective methods to screen and monitor all the stages of the winemaking process, which include grape ripening in the vineyard, harvest and grape reception at the weighbridge, the fermentation stage and the bottling of the final product.

The sustainability certification ‘nachhaltig austria’ (www.sustainableaustria.com) has been offered to austrian wineries in an online version for 10 years and over 25% of the austrian wine-growing area is now certified. Since the 2022 harvest, ‘nachhaltig austria’ has automatically calculated the carbon footprint for each winery, per hectare of vineyard, per litre of bulk wine and per 0.75-litre bottle (poelz, w. And rosner, f.g. 2023). In last year’s publications and numerous presentations at national and international level, topics such as refilling glass bottles, lightweight glass bottles, renewable energy, … Etc.

Il mondo del vino si è accorto che per la sua comprensione, valorizzazione e promozione è fondamentale conoscere le ragioni geologiche del vino, valutare il suo impatto sul paesaggio e acquisire il suo valore emozionale.

The global wine market is polarising over brands versus origin. Provenance is emerging as a marketing megatrend in many fast moving consumer goods. Origin has always been important in wine but does that mean consumers understand, or care about terroir?

Understanding the composition of wine and how it is influenced by climate or wine-making practices is a challenging issue. Two approaches are typically used to explore this issue. The first approach uses chemical
fingerprints, which require advanced tools such as high-resolution mass spectrometry and multidimensional chromatography. The second approach is the targeted method, which relies on the widely available 1-D GC/MS, but involves integrating the areas under a few peaks which ends up using only a small fraction of the chromatogram.