Les justifications “terroirs” en terme de marketing: les conditions sont réunies pour une rencontre de qualité entre le consommateur moderne et le vin

The wine industry faces the consumer’s increasing demand for a sustainable and environmentally-friendly production [1]. This demand has been shared and boosted by the European Union within the European Green Deal in the Farm to Fork strategy that aims to reduce a 50% the pesticide utilisation in farming systems. Among the agronomical approaches so far proposed, the use of mould resitant hybrid varieties -based on crossings of Vitis vinifera with other Vitis spp [2]- with a high tolerance to the attack of vine patogens is gaining the vinegrowers attention and the production area is continuously increasing

Cet exposé présente une caractérisation générale de la Région Délimitée du Douro (RDD), productrice des appellations Porto (vins généreux), et Douro pour des vins de qualité VQPRD.

La conservation de la fertilité du sol est un aspect primordial dans la viticulture durable. Différents paramètres, comme par exemple la topographie, la composition du sol, les conditions climatiques, influencent la fertilité du sol des surfaces viticoes.

Grapevines are very sensitive to weather conditions. Excessively hot and dry periods trigger the activation of survival mechanisms, such as reduction of crop transpiration and the redistribution of water. Monitoring these mechanisms is, therefore, essential to better understand the grapevine water dynamics and maximize water-use efficiency.

The technique of crossing, whether free or controlled, has always been a source of variability allowing the selection of new varieties with improved fitness.