La perception des terroirs du vignoble des Coteaux du Layon

Aims: The aims of this study were (1) to measure the vertical temperature gradient in the vine canopy in parcels with different vineyard floor management practices and (2) to analyze the factors influencing this gradient. The objective was to investigate whether the increase of trunk height could be an adaptation strategy to reduce air temperature in the bunch zone in a context of climate change. 

Aim: The aim of this study was to explore the current and future state of the wine sector in the context of climate change, where the goal was to obtain greater understanding on winegrowers’ perceptions and adaptations to a changing climate and its associated impacts. The study sought to provide both a global and regional perspective on these issues.

The fruity aroma of red wines is described by a wide range of descriptors, ranging from fresh fruits to ripe and jammy fruits, to candied fruits and prunes notes [1]. The fruity quality of a red wine is characterized by notes of fresh and jammy red- and black-berry fruits.

Aim: Global climate change affects regional climates and hold implications for wine growing regions worldwide (Jones, 2007, 2015; van Leeuwen and Darriet, 2016). The prospect of 21st century climate change consequently is one of the major challenges facing the wine industry (Keller, 2010).

This presentation illustrates a series of successful wine businesses, which have managed to counter the downward trend impacting the global industry. How these businesses have been successful is explained through the planning and execution of strategies that focused on a clear and consistent aim in attracting new consumers. These cases add weight to the ehrenbergian position that for a business to be successful it must target new customers as a priority over alternative options like increasing value or improving customer retention.