Sur la réalité du lien entre le terroir et le produit : de l’analyse sémantique à l’approche écologique

Bushfires are a common occurrence throughout Australia and their incidence is predicted to both rise and increase in severity due to climate change. Many of these bushfires occur in areas close to wine regions, which receive different levels of exposure to smoke. Wine produced from smoke-affected grapes are characterised by unpalatable smoky aromas such as “burning rubber”, “smoked meats” and “burnt wood”. These smoke tainted wines are unprofitable and result in significant financial losses for winegrowers.

Work aimed at understanding the relationship between a terroir, in the agronomic sense, and the physico-chemical characteristics of grapes or wine are numerous today, as evidenced by the program of this symposium. But for an economist, the central question remains to know how the terroir can intervene in the construction of the economic value of wine and in the differentiation of its prices. Is the terroir effect recognized by the end consumer or is it only an internal adjustment variable in the production systems? Through which indicators can this terroir effect be managed by the various operators in the sector? In the end, isn’t it better to invoke a “territorial effect” that the actors can build, and of which the terroir would be one of the possible components?

The use of soil conservation practices in wine grape production is becoming common throughout the world in response to an increased awareness of the value of soil health to maintain crop productivity and environmental quality. However, little information is available on the meaning of soil health within a viticultural context, and what soil properties should be targeted to achieve both the agronomic and environmental goals of wine grape producers. Conservation practices lead to increases in soil organic matter which may improve soil water retention, and increase soil C content therefore constituting a potential avenue to adapt to droughts and sequester C. Well-known management practices such as the use of cover crops, compost or no-till, although effective, seem to result in highly variable outcomes in soil organic matter and other soil health indicators. This variability is likely associated to the application of the practices in different soils and climates. Thus, integration of soil health building practices needs a thorough understanding of their efficacy under different conditions. Furthermore, additions of soil organic matter could trigger emissions of CO2 and N2O, a potent greenhouse gas that could represent a potential tradeoff of soil conservation practices. Finally, nutrient and water availability may be affected by the increase in soil organic matter having consequences for vine balance and grape quality.

Damage during the budbreak period due to spring season frosts remains one of the most significant weather-related challenges to viticulture around the world. For example, in 2021, €2bn of estimated damage was reported in france while >50% of vineyards were badly affected in the UK in 2017.

Agriculture plantations are complex systems whose performance critically depends on the execution of several types of tasks with precise timing and efficiency to respond to different external factors. This is particularly true for orchards like vineyards, which need to be strictly monitored and regulated, as they are sensitive to diverse types of pests, and climate conditions. In these environments, managing and optimally scheduling the available work force and resources is not trivial and is usually done by teams of senior managers based on their experience. In this regard, having a baseline schedule could help them in the decision process and improve their results, in terms of time and resources spent.