La presente relazione mira ad individuare il ruolo del paesaggio nella determinazione delle preferenze della domanda, in modo da far emergere i fattori immateriali che definiscono il valore territoriale dei vini tipici su cui far leva per le strategie di marketing. L’analisi ha riguardato vini tipici del Veneto e coinvolto soggetti non provenienti da questa Regione. Ne è emerso l’effetto amplificativo dell’immagine del paesaggio sulla qualità percepita.

The wine quality is a characteristic that is both difficult to define and communicate, because the quality attributes can be divided into intrinsic (objective, such as alcohol degree, acidity

Many factors influence aging of bottled wine, oxygen transfer through the closure is included. The maximum uptake of wine before oxidation begins varies from 60 mg.L-¹ to 180 mg.L-1 for white and red wines respectively [1].
The process of bottling may lead to considerable amounts of oxygen. The actual contribution of the transfer through the closure system becomes relevant at the bottle storage, but the amounts are small compared to prepacking operations [2] and to the total oxygen attained during filling.

Over the last decade, much attention has been paid on the oxidative susceptibility of white wines, given its key role in determining their ageing potential.

Climate change has become a major challenge for grape and wine production around the world