Terroir 2016 banner
IVES 9 IVES Conference Series 9 Organic Oregon: an emerging experience in terroir tourism

Organic Oregon: an emerging experience in terroir tourism

Abstract

Emerging from anthropology, climatology, ecology, gastronomy, geography and wine tourism, terroir tourism has been recently recognized to have potential for developing rural agriculture tourism in Oregon. However, little research has investigated to determine terroir tourism and its characteristics, differentiating it from wine tourism. This paper investigates potential experiences and characteristics of terroir tourism from the organic vineyard perspective. The extensive literature review on experience economy and wine tourism conducted for this study reveals that terroir has 59 characteristics categorized into four viticulture terroir categories. The findings will help future research to better understand the characteristics of terroir tourism to build theory and constructs for future investigation using the 4E framework. The results will help Oregon further develop rural agriculture tourism based on is apparent terroir tourism characteristics.

DOI:

Publication date: June 23, 2020

Issue: Terroir 2016

Type: Article

Authors

Byron Marlowe

Carson College of Business, School of Hospitality Business Management, Washington State University, 2710 Crimson Way, Richland, WA 99354, United States of America

Contact the author

Keywords

Terroir, Tourism, Organic, Experience economy

Tags

IVES Conference Series | Terroir 2016

Citation

Related articles…

Great highlands wine growing terroir: conditions and expressions

During 1982 started our wine growing project at the Puntalarga Hill, between 2500 and 2600 meters a.s.l.: 5.78 ºN, 72.98 ºW. Pinot noir, white Riesling and Riesling x Silvaner crossings are the most planted grapevines. Since 1984 research and development activities are carried out on pertinent subjects.

The future of pesticide regulation in the EU – between precaution and proportionality

The article analyzes current developments in European pesticide regulation.

Chemical activation of ABA signaling in grapevine through ABA receptor agonists

Grapevine (Vitis vinifera) and its derived products, in terms of cultivated area and economic volume, constitute the most relevant fruit crop in the world (7.5 million cultivated hectares). In the current context of climate change, the wine sector faces unprecedented challenges to satisfy a growing demand for wines of greater quality through sustainable viticulture. Global warming threatens quality wine production in Mediterranean wine regions in particular. The increase in heatwaves and drought episodes accelerate the vine phenology and alter the ripening and composition of grapes and wine. Extreme abiotic stress episodes compromise grape production and plant survival, intensifying the pressure on the use of limited resources like water. Abscisic acid (ABA) is an important hormone in the ripening of certain fruits and in plant response to abiotic stress.

Evaluation of viticultural measures to delay ripening of Vitis vinifera ‘Grüner Veltliner’

Context and purpose of the study. `Grüner Veltliner´ is the most important Austrian white quality wine variety, which is mainly used to produce primary fruity wines.

Selective and sensitive quantification of wine biogenic amines using a dispersive solid-phase extraction clean-up/concentration method

Biogenic amines exist in numerous foods, including wine. They can have aliphatic (putrescine, cadaverine, spermine, and spermidine), aromatic (tyramine and phenylethylamine) and heterocyclic structure (histamine and tryptamine)