Terroir 2016 banner
IVES 9 IVES Conference Series 9 The role of terroir in tourism led amenity migration: contrasting effects in Tuscany and the Okanagan valley of British Columbia

The role of terroir in tourism led amenity migration: contrasting effects in Tuscany and the Okanagan valley of British Columbia

Abstract

Definitions of terroir elude consistent agreement. As defined geographical space the common denominators of its conceptualization include natural and cultural elements of life, work, and lifestyle that have become idealized, even fetishized worldwide. It seems the ideal terroir for wine production is also an idealized lifestyle location. A very high quality of life is associated with the landscape of the wine terroir, hence, visiting a winery, running a winery and living in the vicinity of a winery has become valued among amenity seeking tourists often followed by amenity migrants.

This broad scale investigation uses the theoretical framework of evolutionary economic geography to examine the process and effects of tourism led amenity migration in Tuscany, Italy and the Okanagan Valley of British Columbia, Canada. Tuscany and the Okanagan are examples of old and new worlds of wine production where wine tourism and amenity migration have taken on common qualities with often differing results. Evolutionary histories of the wine and tourism industries in Tuscany and the Okanagan are laid out alongside the process of lifestyle or amenity migration that have emerged. Key motivators that facilitate tourism led, wine based migrations are theorized to illustrate temporal and spatial patterns of tourism and migration. The amenities of the wine terroir integrate natural, cultural and lifestyle characteristics associated with the rural countryside in general. The process of change from wine led tourism to migration appears imbedded in a class attachment to the romanticized social construction of wine production. However, the effects of wine based amenity migrations are deeply localized and appear driven by local innovations and innovators, the transition and specialization of local institutions and the presence or absence of windows of opportunity created by cultural and economic transformations.

DOI:

Publication date: June 23, 2020

Issue: Terroir 2016

Type: Article

Authors

Donna Senese (1), Filippo Randelli (2), John S. Hull (3)

(1) University of British Columbia, 252-Arts 1147 Research Road, Kelowna British Columbia Canada V1V 1V7
(2) Universita` degli Studi Firenze, Dipartimento di Scienze per l’Economia e l’Impresa, 950127 Firenze, Italia
(3) Thompson Rivers University, Faculty of Adventure, Culinary Arts and Tourism, 900 McGill Road, Kamloops, British Columbia Canada V2COC8

Contact the author

Keywords

terroir, amenity migration, wine tourism, Tuscany, Okanagan

Tags

IVES Conference Series | Terroir 2016

Citation

Related articles…

AROMA ASSESSMENT OF COMMERCIAL SFORZATO DI VALTELLINA WINES BYINSTRUMENTAL AND SENSORY METHODOLOGIES

Sforzato di Valtellina DOCG is a special dry red wine produced from partially dehydrated Nebbiolo wine-grapes growing in the Rhaetian Alps valley of Valtellina (Lombardy, Italy). Valtellina terraced vineyards are located at an altitude of 350–800 m according to ‘heroic’ viticulture on steep slopes. The harvested grape bunches are naturally dehydrated indoors, where a slow and continuous withering occurs (about 20% w/w of weight loss), until at least 1st December when the grapes reach the desired sugar content and can be processed following a normal winemaking with maceration.

Unveiling the Grapevine Red Blotch Virus (GRBV) host-pathogen arms-race via multi-omics for enhanced viral defense 

The Grapevine Red Blotch Virus (GRBV) poses a critical challenge to the wine sector, lacking a uniquely identified vector. Current control methods involve costly and labor-intensive vine removal, emphasizing the urgency for targeted alternatives. The limited understanding of intricate host-virus interactions underscores the need for foundational knowledge to develop innovative disease control strategies. These include efforts to boost the plant’s RNA interference (RNAi) response, including RNA-based topical applications.

Targeted and untargeted 1H-NMR analysis for sparkling wine’s authenticity

Studies on wineomics (wine’s metabolome) have increased considerably over the last two decades. Wine results from many environmental, human and biological factors leading to a specific metabolome for each terroir. NMR metabolomics is a particularly effective tool for studying the metabolome since it allows the rapid and simultaneous detection of major compounds from several chemical families.1 Quantitative NMR has already proven its effectiveness in monitoring the authenticity of still wines.

CHANGES IN CU FRACTIONS AND RIBOFLAVIN IN WHITE WINES DURING SHORT-TERM LIGHT EXPOSURE: IMPACTS OF OXYGEN AND BOTTLE COLOUR

Copper in white wine can be associated with Cu(II) organic acids (Cu fraction I), Cu(I) thiol species (Cu fraction II), and Cu sulfides (Cu fraction III). The first two fractions are associated with the repression of reductive aromas in white wine, but these fractions gradually decrease in concentration during the normal bottle aging of wine. Although exposure of white wine to fluorescent light is known to induce the accumulation of volatile sulfur compounds, causing light-struck aroma, the influence on the loss of protective Cu fractions is uncertain. Riboflavin is known to be a critical initiator of photochemical reac-tions in wine, but the rate of its decay under short-term light exposure in different coloured bottles and for wine of different oxygen concentrations is not well understood.

Mycotoxin accumulation and the possibilities of biological control of wine production quality

Against the background of climate change and the increasing impact of phytopathogenic agents of mycotic origin on the vine favors the appearance and toxicity of mycotoxins in wine.