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IVES 9 IVES Conference Series 9 OIV 9 OIV 2024 9 Orals - Economy and law 9 Un jour, l’AOD (Appellation d’Origine viticole Durable), fusion de l’origine et de la durabilité

Un jour, l’AOD (Appellation d’Origine viticole Durable), fusion de l’origine et de la durabilité

Résumé

L’évolution des enjeux qualitatifs du vin s’exprime historiquement par le passage de la qualité de vin (qu’est-ce qu’un vin ?) à la qualité du vin (qu’est-ce qu’un bon vin ?) Sans doute la prochaine question pourrait-elle être : qu’est-ce qu’un bon vin durable ? Pour contribuer à la réflexion sur ce thème, il peut être intéressant de procéder à un exercice de prospective fiction, que nous avons identifiée dans l’hypothèse de l’AOD, l’Appellation d’Origine Durable, scénario que nous développerons à la lumière des évolutions de la filière viticole du nouveau règlement relatif aux indications géographiques, et que nous soumettons à l’appréciation des experts de l’OIV. Après avoir été simple, contrôlée puis protégée, la prochaine étape, pour l’appellation, pourrait consister à afficher sa durabilité. Nouvelle norme et nouveau signe, l’AOD exprimerait alors la fusion de la qualité de l’origine et de la durabilité.

Perspectivas de una denominación de origen vitivinícola sostenible, fusión de origen y medio ambiente

Resumen. La evolución de las cuestiones relativas a la calidad del vino se ha expresado históricamente por el paso de la calidad del vino (¿qué es un vino?) A la calidad del vino (¿qué es un buen vino?). La siguiente pregunta podría ser sin duda: ¿qué es un buen vino sostenible? Para contribuir al debate sobre este tema, puede merecer la pena realizar un ejercicio de ficción prospectiva, que hemos identificado en la hipótesis de la aod, la denominación de origen duradera, hipótesis que desarrollaremos a la luz de la evolución del sector vitivinícola y del reglamento sobre las indicaciones geográficas. Una vez simplificada, controlada y protegida, la siguiente etapa de la denominación podría ser mostrar su sostenibilidad. Nueva norma y nuevo signo, la aod expresaría entonces la fusión de la calidad de origen y la sostenibilidad.

Prospective on the sustainable appellation d’origine viticole, merging origin and environment

Abstract. The evolution of the quality issues of wine is expressed historically by the transition from the essence of wine (what is wine?) to the quality of wine (what is a good wine?) Perhaps the next question could be: what is a good and sustainable wine?  It may be interesting to carry out a prospective fiction exercise, which we have identified in the hypothesis of the SDO, the Sustainable Designation of Origin, a scenario that we will develop in the light of developments in the wine industry and the new European regulation on geographical indications, and which we submit to the appreciation of the OIV experts. After having been simple, controlled and then protected, the next step for the appellation could be to display its sustainability. As a new standard and a new sign would then express the fusion of quality linked to origin and sustainability.

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Publication date: November 18, 2024

Issue: OIV 2024

Type: Article

Authors

Ronan Raffray¹

¹ Université de Bordeaux – IRDAP, Avenue Léon Duguit, Pessac, France

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Full papers OIV 2024 | IVES Conference Series | OIV | OIV 2024

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