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IVES 9 IVES Conference Series 9 OIV 9 OIV 2024 9 Short communications - Economy and law 9 Legal and economic evolution of the Japanese wine industry in the 21st century

Legal and economic evolution of the Japanese wine industry in the 21st century

Abstract

The Japanese wine industry, traditionally subjected to stringent regulations focused primarily on taxation since the 19th century, encounters unprecedented challenges and opportunities in the 21st century. This study delves into the effects of international standards and relations with the European Union (EU) and the International Organisation of Vine and Wine (OIV) on the Japanese wine industry. It explores how adjustments to trends of globalisation, liberalisation, and valorisation are transforming legal and administrative controls, aiming not only at quality assurance but also at safeguarding the interests of producers and consumers. From a legal perspective, we analyse the necessity of harmonising national laws with international standards to facilitate trade and enhance the reputation of Japanese wine. Economically, this research highlights new market opportunities arising from liberalisation and examines the impact of these changes on the national economy and Japan’s international standing in the wine industry. This study emphasises the importance of a balanced approach between tradition and innovation for the future development of the Japanese wine industry in a globalised context.

Évolution juridique et économique de l’industrie vitivinicole japonaise au XXIe siècle

L’industrie vinicole japonaise, traditionnellement soumise à des réglementations strictes axées principalement sur la fiscalité depuis le 19ᵉ siècle, est confrontée à des défis et à des opportunités sans précédent au 21ᵉ siècle. Cette étude se penche sur les effets des normes internationales et des relations avec l’Union européenne (UE) et l’Organisation internationale de la vigne et du vin (OIV) sur l’industrie viticole japonaise. Elle explore la manière dont les ajustements aux tendances de la mondialisation, de la libéralisation et de la valorisation transforment les contrôles juridiques et administratifs, visant non seulement à assurer la qualité, mais aussi à sauvegarder les intérêts des producteurs et des consommateurs. D’un point de vue juridique, nous analysons la nécessité d’harmoniser les lois nationales avec les normes internationales afin de faciliter le commerce et d’améliorer la réputation du vin japonais. D’un point de vue économique, cette étude met en évidence les nouvelles opportunités de marché découlant de la libéralisation et examine l’impact de ces changements sur l’économie nationale et la position internationale du Japon dans l’industrie du vin. Cette étude souligne l’importance d’une approche équilibrée entre tradition et innovation pour le développement futur de l’industrie vinicole japonaise dans un contexte mondialisé.

Evolución jurídica y económica del sector vitivinícola japonés en el siglo XXI

La industria vitivinícola japonesa, históricamente constreñida desde el siglo XIX por una rigurosa normativa de carácter fiscal, se encuentra en el siglo XXI en una encrucijada marcada por la necesidad de alinearse con las normas internacionales y abrirse a los mercados globales. Esta investigación en profundidad evalúa la evolución de los marcos jurídico y económico bajo la influencia de la integración con las normas de la unión europea y la oiv, a pesar de que japón no es miembro de esta última. Analizando las tendencias de globalización, liberalización y modernización, el estudio muestra cómo japón está adaptando sus políticas para posicionar mejor su industria vitivinícola en la escena internacional, centrándose en la mejora de la calidad, la protección de productores y consumidores y el refuerzo de su competitividad. Desde el punto de vista jurídico, el análisis revela los retos y oportunidades derivados de la necesidad de armonizar la normativa japonesa con las prácticas internacionales, sobre todo en materia de seguridad alimentaria, etiquetado y prácticas enológicas. Esta armonización es esencial para facilitar el comercio internacional, mejorar la percepción de la calidad del vino japonés en el extranjero y fomentar el crecimiento sostenible de la industria a nivel local. Desde una perspectiva económica, la investigación ilustra cómo la liberalización y la apertura a los mercados internacionales ofrecen oportunidades de crecimiento a los productores japoneses, al tiempo que pone de relieve los retos que plantea el aumento de la competencia. El estudio examina las implicaciones de estos desarrollos para la economía vitivinícola japonesa, incluidos los efectos sobre la producción, el consumo y la exportación, así como su impacto en la estrategia global de la industria vitivinícola japonesa. En conclusión, este estudio pone de relieve la complejidad y la importancia de una estrategia equilibrada que abarque tanto la tradición como la innovación. Subraya el imperativo de que Japón navegue hábilmente por el panorama globalizado, preservando al mismo tiempo la singularidad y calidad de su oferta vinícola, para garantizar el futuro desarrollo y prosperidad de su industria vitivinícola en el contexto internacional del siglo XXI. En el contexto internacional del siglo XXI, subraya que para que la industria vinícola japonesa se desarrolle y prospere en el futuro, es imperativo mantener la singularidad y calidad de sus propios vinos, al tiempo que se navega hábilmente por la situación globalizada.

DOI:

Publication date: November 18, 2024

Issue: OIV 2024

Type: Article

Authors

Kensuke Ebihara¹, Makiko Omura2

1 Department of Global Legal Studies, Meiji Gakuin University,1-2-37 Shirokanedai, Minato-ku, 1088636 Tokyo, Japan
2 Department of Economics, Meiji Gakuin University

Contact the author*

Tags

Full papers OIV 2024 | IVES Conference Series | OIV | OIV 2024

Citation

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