Terroir 2014 banner
IVES 9 IVES Conference Series 9 Does the sustainability perception depend on the Terroir?

Does the sustainability perception depend on the Terroir?

Abstract

The main scope of this research has been to investigate what values are attributed to the concept of “sustainability” by the wine producers of two different wine territories of Piedmont; the terroir of the Barolo DOCG and the the terroir of the Gavi DOCG. The research wants to emphasize how much the characteristic elements of each terroir influence the perception of the concept of sustainability among producers. 

In the present work, sustainability has been assessed under three criteria: 

  • environmental (choice of farming techniques for the vineyard, adoption of environmental certifications and best practices, defence of vineyard biodiversity and landscape preservation);
  • socio-economic (type of business conduction, type of work contracts, forms of remuneration for the grapes, relations with professional associations).
  • productive (estimate of emissions generated during the production processes and, in the case of the carbon footprint, during the product’s life cycle). 

The inquiry has been conducted through face to face interviews with members of a selected group of wine firms, wine cooperatives and other producers located in the investigated territories with the objective of evaluating the existence between their distinct categories of relevant differences in the perception and interpretation of the concept of sustainability. 

The processing of the obtained data has noticed the coexistence of different forms of judgment and sensitivity toward the analysed subject. At the same time it has been observed a non homogeneous perception of the value of “sustainability” in the different fields investigated due to the lack of an univocal definition of the same concept of “sustainability” in the wine sector. 

In the terroir of Barolo DOCG, a traditional productive area of certified wines, there is a certain quota of producers who can be identified as “sustainable” without a clear awareness on their part. In the terroir of Gavi DOCG, on the other hand, it seems that sustainability is experienced with more attention due especially to the precise strategy of some producers oriented to the concept of sustainability for reasons of company and market policy. 

Therefore “sustainability” could be influenced effectively by the territorial context in which the producer operates and could substantially reinforce both the image of Piedmontese wines and their terroir of production, intercepting that growing segment of final consumers who uses the attributes related to the sustainability of a wine as a discriminating element of their purchasing choice.

DOI:

Publication date: August 18, 2020

Issue: Terroir 2014

Type: Article

Authors

Stefano MASSAGLIA (1) , Danielle BORRA (1), Alessio Marco LAZZARI (1), Elena MANIA (1) , Silvia GUIDONI (1)

(1) Dipartimento di Scienze Agrarie, Forestali e Alimentari, Università di Torino, Largo Paolo Braccini 2,10095 Grugliasco (To),Italy 

Contact the author

Keywords

Barolo, Gavi, Terroir, Sustainability

Tags

IVES Conference Series | Terroir 2014

Citation

Related articles…

Conversion to mechanical management in vineyards maintains fruit

Current environmental, ecological and economic issues require a better vineyard production management. In fact, a poor use of fertilizing could lead to harmful impact on environment. Another issue concerns the cultures themselves which couldn’t use fertilizers efficiently, leading to a loss of income or too much expense for farmers. Presently, estimation of fertilization’s needs is realized by the laboratory analysis of leaves selected through a random sampling. The present study aims at optimizing fertilization’s management by using a map of biophysical parameters estimated from satellite images.

Exploiting the diversity in spent yeast for its valorisation towards producing yeast-derived processing aids

In view of sustainability and zero-waste initiatives, the valorisation of sidestreams is a key emerging topic in the wine industry.

Vinos de tea en la isla de la Palma

En el Norte de la Isla de La Palma (Islas Canarias), se cultivan un conjunto de varietales constituidos principalmente por Negramoll, Listán blanco, Prieto, Albillo y Muñeco.

The evaluation of tannin activity in south african red wines

Astringency is an important red wine quality attribute, which can be measured both chemically and sensorially. The use of tannin activity shows potential as a valuable chemical measurement in understanding red wine mouthfeel properties such as astringency and bitterness, which is also affected by tannin structural factors, in addition to matrix effects. Tannin activity is defined as the enthalpy of interaction between tannins and a hydrophobic surface. Studies involving tannin activity have been performed since the early 2010’s, but chemosensory studies used to evaluate how structure-activity relationships change across multiple, consecutive vintages are limited. The aim of this study is to investigate how tannin activity may be linked to red wine mouthfeel, and how all these variables may change according to wine age.

Under-vine management effects on grapevine production, soil properties and plant communities in South Australia

Under-vine (UV) management has traditionally consisted of synthetic herbicide use to limit competition between weeds and grapevines. With growing global interest towards non-synthetic chemical use, this study aimed to capture the effects of alternative UV management at two commercial Shiraz vineyards in South Australia, where the sole management variables were UV management since 2016. In adjacent treatment blocks, cultivation (CU) was compared to spontaneous vegetation (SV) in McLaren Vale (MV), and herbicide was compared to SV in Eden Valley (EV). Soil water infiltration rates were slower and grapevine stem water potential was lower in CU compared to SV in MV, with the latter having a plant community dominated by soursob (Oxalis pes-caprae) during winter; while in EV, there was little separation between the treatments. Yields were affected at both sites, with SV being higher in MV and HE being higher in EV. In MV, the only effect on grape must was a lower 13C:12C isotope ratio in CU, indicating greater grapevine water stress. In the grape must at EV, SV had higher total soluble solids, total phenolics, anthocyanins, and yeast available nitrogen; and lower pH and titratable acidity. Pruning weights were not affected by the treatments in MV, while they were higher in HE at EV. Assessments revealed that the differing soil types at the two sites were likely the main determinants of the opposing production outcomes associated with UV management. In the silty loam soil of MV, the higher yields in SV were likely due to more plant-available water, as a potential result of the continuous soil bio-pores formed by winter UV vegetation. Conversely, in the loamy sand soils of EV with a lower cation exchange capacity, the lower yields and pruning weights in SV suggest the UV vegetation competed significantly with the grapevines for available water and nutrients.