Terroir 2020 banner
IVES 9 IVES Conference Series 9 International Terroir Conferences 9 Terroir 2020 9 History and innovation of terroir 9 A research agenda for terroir: an empirical, international expert study

A research agenda for terroir: an empirical, international expert study

Abstract

Aim: Terroir is a French concept relating the qualities and quality of agricultural products to their physical and socio-cultural place of origin. It is increasingly used by business and policymakers as a marketing technique to provide economic benefits (e.g. Lenglet, 2014; Wine Australia, 2015), and to potentially preserve cultural heritage (e.g. Bauer, 2009) and the environment (e.g. Bowen, 2010). The rising interest in this interdisciplinary and sometimes controversial concept (e.g. Bosker, 2017; Matthews, 2016) presents an opportune time to consider important future directions for research and collaboration. The aim of this expert study was to develop a research agenda for future terroir studies, informed by academic, industry and government experts, which is interdisciplinary and international in scope.

Methods and Results: This project employed a Delphi approach, an iterative framework for eliciting expert views and building consensuses (Dalkey and Helmer, 1963; Hasson et al., 2000; Rowe and Wright, 1999). The first round of the project consisted of 40 interviews with academic, business and policy experts to identify important research priorities for terroir. Experts were selected on the basis of publication counts and seniority for academics, and global influence/recognition for industry members and policymakers, as well as ensuring a balance of geographic regions and genders. A confirmatory survey asked experts to rank priorities identified by two or more experts in interviews, to identify the most promising areas for future terroir studies. 

Conclusions: 

The final list of identified research priorities will be presented at the conference. Preliminary priorities identified from the interviews are:

  1. terroir’s economic and marketing advantages for business and regions;
  2. consumer views of terroir;
  3. taste, flavour and terroir;
  4. terroir’s meaning and use in different products, cultures and places;
  5. social issues and terroir (e.g. succession planning, gender inequity);
  6. the plant–place biophysical relationship;
  7. climate change effects and adaptation, for agriculture and more broadly;
  8. terroir as a dynamic concept, changing through time; and
  9. terroir’s connection to environmental sustainability.

Significance and Impact of the Study: The research areas and agenda identified provide a basis for future work on terroir, to ensures its relevance and significance for researchers, industry and policy, as well as cohesions as an area of research. The research agenda may also provide valuable ideas for new project development, including for research students. 

DOI:

Publication date: March 23, 2021

Issue: Terroir 2020

Type: Video

Authors

Guy Leedon1*, Patrick L’Espoir Decosta1, Gary Buttriss1, Vinh Lu1

1The Research School of Management, College of Business and Economics, The Australian National University, Canberra, ACT, Australia

Contact the author

Keywords

Terroir, research agenda, research priorities, expert study

Tags

IVES Conference Series | Terroir 2020

Citation

Related articles…

Local ancient grapevine cultivars to face future viticulture

Among the different strategies to cope with the negative impacts of climate change on viticulture, the exploitation of genetic diversity is one of the most promising to adapt to new conditions and maintain wine production and quality. One of the biggest concerns in the context of climate change is to improve water use efficiency (WUE). In this way, the use of genotypes that present a better response to drought and high WUE is a key issue. In this work, physiological performance analysis was conducted to compare the water deficit stress (WDS) responses of local and widespread grapevines cultivars. Leaf gas exchange, water use efficiency (WUE) at different levels (leaf and long-term WUE (∆13C)), leaf osmotic adjustment and other water relations parameters were determined in plants under well-watered and WDS conditions alongside assessment of the levels of foliar hormones concentrations. Results denote that local cultivars displayed better physiological performance under WDS as compared to the widely-distributed ones. he results corroborate the hypothesis that better stomatal control allows increasing leaf WUE under drought as occurred in the local Callet cv.; but the minority local cultivar Escursac cv. showed high WUE under both treatments. In this case, high WUE can be related to maintaining higher photosynthetic activity under drought. The different mechanisms underlying the better performance under WDS and high WUE of minority local cultivars are discussed.

Riesling as a model to irrigate white wine grape varieties in arid climates

Regulated deficit irrigation (RDI) is a common viticultural practice for wine grape production. In addition to the potential improvement of water use efficiency, the adoption of this technique favors smaller canopies with higher levels of fruit sun exposure, enhancing quality attributes associated with red wine grapes such as smaller berries with higher tannins and anthocyanins. However, these quality attributes do not necessarily transfer to white wine grapes. The goal of this project was to assess whether partial rootzone drying (PRD) is more suited than RDI to grow high-end white wine grapes in arid climates, especially aromatic varieties, using Riesling as a model.

THE ODORIFEROUS VOLATILE CHEMICALS BEHIND THE OXIDATIVE AROMA DEGRADATION OF SPANISH RED WINES

It is a well-established fact that premature oxidation is noxious for wine aromatic quality and longevity. Although some oxidation-related aroma molecules have been previously identified, there are not works carrying out systematic research about the changes in the profiles of odour-active volatiles during wine oxidation.

Effect of culture and familiarity on wine perception: a study with spanish and british wine experts

Wine perception results from the interaction between the wine and its intrinsic and extrinsic characteristics and the experience [1], background and beliefs of the consumer [2,3]. Among all of the factors affecting wine perception, in this study we focused on culture and cognitive processes, working under the hypothesis that higher familiarity with wines would induce higher perceived quality. Furthermore, we hypothesised that culture would influence the verbalisation of wine properties associated with the different experiences of consumers from different cultures.

Is the consumer ready for innovative fruit wines?

AIM: Wine consumption in the last fifteen years showed a decrease in Europe [1]. New alternatives of wines appeared on the market. Those beverages are obtained by blending wines and fruit juices or flavoring wines with artificial or natural aromas and have medium alcohol content (from 8 to 10.5%) [2]. Recently, an innovative fruit wine has been proposed obtained by co-fermenting grape must and kiwi juice [3] whose potential attractiveness to consumers should be exploited. However, differences in product acceptability and perception, as well as the individuals’ willingness to consume and pay could change in function of subjects socio-demographic characteristics. The target group selected is represented by young adults (18-35 years old) consumption groups.