Terroir 2020 banner
IVES 9 IVES Conference Series 9 Terroir in Tasting: A sensory approach for marketing fine Australian wines of provenance as memorable experiences

Terroir in Tasting: A sensory approach for marketing fine Australian wines of provenance as memorable experiences

Abstract

Aims: Establishing an image of fine wine through the Geographical Indication (GI) system is of interest to the Australian wine sector. Beyond provenance, the sensory experience of fine wine is often linked to consumption with appropriate foods. For this purpose, studies were undertaken to understand consumer perceptions of what constitutes a fine wine, which sensory and chemical factors may define fine Australian Chardonnay and Shiraz wines from various regions, the sensory attributes driving appropriate food and wine pairings, and how these relate to consumer perceptions of provenance, the overall consumer experience and memorability. 

Methods and Results: An online survey was conducted with Australian wine consumers (n = 349) to generate a consumer driven definition of fine Australian wine (FAW) based on sensory attributes, grape variety, wine region, label information, and food pairing, and to assess how that definition differs as a function of consumer wine involvement. Overall, consumers valued provenance, and highly involved wine Enthusiasts appeared to utilise more information and had broader sensory vocabularies than Aspirant and No Frills consumers. Exploring the regional typicality of commercially available FAW, Chardonnay wines (2015 vintage) from Margaret River (n = 16) and Yarra Valley (n = 16); and Shiraz wines (2014 vintage) from Barossa Valley (n = 16) and McLaren Vale (n = 15), were selected for descriptive sensory analysis and underwent profiling of volatiles by gas chromatography-mass spectrometry. For both grape varieties, there was large variability in wine styles within the same GI, meaning winemaking intervention is important for regional/sub-regional typicality, which therefore cannot be determined solely on geographic origin of the fruit. Nonetheless, a combination of sensory markers and volatile profiles allowed the building of regional typicality models, although consumers may not perceive subtle sub-regional differences in sensory attributes. The food and wine pairing-related gastronomic experiences were explored under blind and informed (wine provenance) conditions. Based on descriptive analyses, specific food and wine pairings (n = 8) were selected for consumer tastings (n = 151), which explored the pre-consumption, core-consumption, and post-consumption experiences in relation to the sensory profiles of the pairings. During core-consumption, information level significantly impacted ratings for sensory complexity and a range of emotions. Appropriate pairings corresponded with increased liking, sensory complexity, and expected prices for wine, and evoked emotions of positive valence. In the post-consumption experience, information level affected the vividness of the tasting, whereas the most appropriate pairings commanded significant vividness, remembered liking, memorability, and loyalty ratings.

Conclusion: 

Although regional typicality can be modelled using volatile composition and sensory attributes, consumers may not perceive these differences in tasting. The results from this study of sensory profiles and preferred food pairings for FAW from several regions can help the wine production, marketing and hospitality sectors tailor their services and communications to incorporate fine wines in their region-specific marketing. Consequently, appropriate food and wine pairings may be an important marketing strategy to develop and promote provenance and positive gastronomic experiences, and using a Wine:Food strategy, rather than wine alone, could provide wine businesses with higher customer satisfaction and spending

DOI:

Publication date: March 25, 2021

Issue: Terroir 2020

Type : Video

Authors

Marcell Kustos1*, David W. Jeffery1, Steven Goodman2, Hildegarde Heymann3, Susan E.P. Bastian1

1School of Agriculture, Food and Wine, The University of Adelaide (UA), Waite Research Institute, PMB 1, Glen Osmond, South Australia 5064 Australia
2Business School, The University of Adelaide, South Australia 5005 Australia
3Department of Viticulture and Enology, University of California at Davis, One Shields Avenue, Davis, CA 95616-5270, USA

Contact the author

Keywords

Wine attributes, sensory memory, food pairing, emotion measurement, wine marketing, wine business

Tags

IVES Conference Series | Terroir 2020

Citation

Related articles…

Low-cost sensors as a support tool to monitor soil-plant heat exchanges in a Mediterranean vineyard

Mediterranean viticulture is increasingly exposed to more frequent extreme conditions such as heat waves. These extreme events co-occur with low soil water content, high air vapor pressure deficit and high solar radiant energy fluxes and result in leaf and berry sunburn, lower yield, and berry quality, which is a major constraint for the sustainability of the sector. Grape growers must find ways to proper and effectively manage heat waves and extreme canopy and berry temperatures. Irrigation to keep soil moisture levels and enable adequate plant turgor, and convective and evaporative cooling emerged as a key tool to overcome this major challenge. The effects of irrigation on soil and plant water status are easily quantifiable but the impact of irrigation on soil and canopy temperature and on heat convection from soil to cluster zone remain less characterized. Therefore, a more detailed quantification of vineyard heat fluxes is highly relevant to better understand and implement strategies to limit the effects of extreme weather events on grapevine leaf and berry physiology and vineyards performance. Low-cost sensor technologies emerge as an opportunity to improve monitoring and support decision making in viticulture. However, validation of low-cost sensors is mandatory for practical applicability. A two-year study was carried in a vineyard in Alentejo, south of Portugal, using low-cost thermal cameras (FLIR One, 80×60 pixels and FLIR C5, 160×120 pixels, 8-14 µm, FLIR systems, USA) and pocket thermohygrometers (Extech RHT30, EXTECH instruments, USA) to monitor grapevine and soil temperatures. Preliminary results show that low-cost cameras can detect severe water stress and support the evaluation of vertical canopy temperature variability, providing information on soil surface temperature. All these thermal parameters can be relevant for soil and crop management and be used in decision support systems.

VINIoT: Precision viticulture service for SMEs based on IoT sensors network

The main innovation in the VINIoT service is the joint use of two technologies that are currently used separately: vineyard monitoring using multispectral imaging and deployed terrain sensors. One part of the system is based on the development of artificial intelligence algorithms that are feed on the images of the multispectral camera and IoT sensors, high-level information on water stress, grape ripening status and the presence of diseases. In order to obtain algorithms to determine the state of ripening of the grapes and avoid losing information due to the diversity of the grape berries, it was decided to work along the first year 2020 at berry scale in the laboratory, during the second year at the cluster scale and on the last year at plot scale. Different varieties of white and red grapes were used; in the case of Galicia we worked with the white grape variety Treixadura and the red variety Mencía. During the 2020 and 2021 campaigns, multispectral images were taken in the visible and infrared range of: 1) sets of 100 grapes classifying them by means of densimetric baths, 2) individual bunches. The images taken with the laboratory analysis of the ripening stage were correlated. Technological maturity, pH, probable degree, malic acid content, tartaric acid content and parameters for assessing phenolic maturity, IPT, anthocyanin content were determined. It has been calculated for each single image the mean value of each spectral band (only taking into account the pixels of interest) and a correlation study of these values with laboratory data has been carried out. These studies are still provisional and it will be necessary to continue with them, jointly with the training of the machine learning algorithms. Processed data will allow to determine the sensitivity of the multispectral images and select bands of interest in maturation.

Grapevine yield estimation in a context of climate change: the GraY model

Grapevine yield is a key indicator to assess the impacts of climate change and the relevance of adaptation strategies in a vineyard landscape. At this scale, a yield model should use a number of parameters and input data in relation to the information available and be able to reproduce vineyard management decisions (e.g. soil and canopy management, irrigation). In this study, we used data from six experimental sites in Southern France (cv. Syrah) to calibrate a model of grapevine yield limited by water constraint (GraY). Each yield component (bud fertility, number of berries per bunch, berry weight) was calculated as a function of the soil water availability simulated by the WaLIS water balance model at critical phenological phases. The model was then evaluated in 10 grapegrowers’ plots, covering a diversity of biophysical and technical contexts (soil type, canopy size, irrigation, cover crop). We identified three critical periods for yield formation: after flowering on the previous year for the number of bunches and berries, around pre-veraison and post-veraison of the same year for mean berry weight. Yields were simulated with a model efficiency (EF) of 0.62 (NRMSE = 0.28). Bud fertility and number of berries per bunch were more accurately simulated (EF = 0.90 and 0.77, NRMSE = 0.06 and 0.10, respectively) than berry weight (EF = -0.31, NRMSE = 0.17). Model efficiency on the on-farm plots reached 0.71 (NRMSE = 0.37) simulating yields from 1 to 8 kg/plant. The GraY model is an original model estimating grapevine yield evolution on the basis of water availability under future climatic conditions.  It allows to evaluate the effects of various adaptation levers such as planting density, cover crop management, fruit/leaf ratio, shading and irrigation, in various production contexts.

Better understand the soil wet bulb formation with subsurface or aerial drip irrigation in viticulture

The gradual change in rainfall patterns experienced in the south of France vineyards, especially around the Mediterranean sea, means that the vines are increasingly subject to summer drought. The winegrowers developped the use of irrigation techniques to ensure the maintenance of competitive yields in the production of wines under Protected Geographical Indication label. In practice, drip irrigation pipes can be installed above the ground or buried into the soil as well as at different distances from the vine row. The objective of this study was to examine the profiles of the wet bulbs of the soil obtained from two drip irrigation systems : aerial drip located under the vine row and subsurface drip placed in the middle of the inter-row. This experiment took place over two consecutive seasons (2020-2021) on a 3.4 ha Viognier plot in the Mediterranean region (PGI Oc, France) on sandy clay soil. The annual rainfalls were less than 400 mm. Soil water content probes were installed at different depths (20 – 40 – 60 – 80 cm) and at different lateralities from the vine row (30 – 60 – 90 – 120 cm) to control the formation of the soil wet bulb during irrigation. The mapping and the analysis of the data allowed a better understanding and differentiation of the water percolation when irrigating with subsurface or aerial drip. For the same amount of water and without differences of vine water status, it is shown that in a subsurface drip irrigation situation, the size of the wet bulb formed is larger than in aerial drip irrigation system.

A predictive model of spatial Eca variability in the vineyard to support the monitoring of plant status

[lwp_divi_breadcrumbs home_text="IVES" use_before_icon="on" before_icon="||divi||400" module_id="publication-ariane" _builder_version="4.19.4" _module_preset="default" module_text_align="center" module_font_size="16px" text_orientation="center"...