Terroir 2010 banner
IVES 9 IVES Conference Series 9 La protection des terroirs viticoles dans l’AOC Côtes du Rhône (France)

La protection des terroirs viticoles dans l’AOC Côtes du Rhône (France)

Abstract

[English version below]

Les terroirs viticoles, et plus particulièrement ceux des vignobles AOC, sont aujourd’hui menacés par de multiples agressions. Ces territoires sont non seulement l’outil de production mais participent aussi, via l’image qu’ils renvoient du vignoble, à la valeur ajoutée des vins. Il est nécessaire de mettre en œuvre des démarches de protections.
Cet article vise à démontrer de manière appliquée les différentes formes de protections des terroirs viticoles. A partir d’exemples concrets développés dans le vignoble des Côtes du Rhône, les auteurs s’interrogent sur les réalités des démarches menées et leur conjugaison.
La protection des terroirs viticoles AOC des Côtes du Rhône sera abordée sous l’angle :
de l’Appellation d’Origine Contrôlée : fonctionnement, efficacités et limites ;
juridique : démarches existantes gérées par le Service de protection des terroirs du Syndicat d’appellation (Organisme de Défense et de Gestion) et les lacunes rencontrées ;
paysager : à travers le zonage agro-paysager de plus d’une quarantaine de communes de
l’aire d’appellation depuis 5 ans, qui pose la question de sa traduction dans les documents d’urbanisme et, plus largement, d’une approche transversale et partagée des paysages de vignobles (cf. Charte Internationale des Paysages Viticoles de Fontevraud) ;
environnemental : via des actions et des pratiques, ponctuelles ou collectives, orientées vers la durabilité et la pérennisation de la viticulture (vignobles et entreprises). Une étude est en cours pour diagnostiquer les initiatives existantes et établir un plan stratégique pour les années à venir ;
territorial : par une veille permanente qui amène le plus souvent à des réunions de concertation avec les collectivités, démarche indispensable à la reconnaissance politique de la valeur des terroirs viticoles.
Enfin, les résultats obtenus à ce jour mènent les auteurs à s’interroger sur la réelle efficacité du niveau de protection atteint. Ils évoquent la nécessité de développer une approche transversale, qui conjugue et combine les différents angles évoqués de la protection.

 

The wine-growing areas, especially in vineyards with appellation of controlled origin, are now threatened by multiple attacks. These territories are not only the tool of wine production but also participate through the image of the vineyard they refer to the value-added wines. It is necessary to implement protective actions.
This article aims to demonstrate a practical way the various forms of protection of wine terroirs. From concrete examples developed in the vineyards of the Cotes du Rhone, the authors discuss the realities of procedures performed and their combination.
The protection of terroirs of the Côtes du Rhône AOC will be discussed in terms of :
The AOC : operating efficiencies and limitations ;
Legal protection : existing approaches, managed by the service of protection of the terroirs of SGVRCDR (Organization of Defence and Management of AOC area), but the gaps encountered;
Landscape protection : through agricultural and landscape zoning of more than forty communes of the appellation area for 5 years, which raises the question of its translation into planning documents and more broadly of a horizontal approach and shared landscapes of vineyards (cf. Charter of the International Wine Landscapes Fontevraud) ;
Environmental protection : through actions and practices, individual or collective, oriented towards sustainability and the sustainability of viticulture (vineyards and wine businesses).
A study is underway to diagnose existing initiatives and develop a strategic plan for the future;
Territorial protection : a continuous watch that most often leads to consultation meetings with communities, a process essential to the political recognition of the value of wine terroirs.
Finally, the results obtained so far led the authors to question the real effectiveness of the level of protection achieved. They say they need to develop a horizontal approach, which combines and combines different angles evoked protection.

DOI:

Publication date: December 3, 2021

Issue: Terroir 2010

Type: Article

Authors

B. RODRIGUEZ LOVELLE (1), L. FABBRI (2), A. PUJOL (3)

(1,3) Syndicat Général des Vignerons Réunis des Côtes du Rhône

(1) Service technique – Institut Rhodanien – 2260 Rte. du Grès – 84100 Orange (France)

(3) Service protection des terroirs – Maison des Vins – 6 rue des Trois Faucons – 84000 Avignon (France)

(2) Territoires & Paysages – Hôtel d’entreprises – 10 av. de la Croix Rouge – 84000 Avignon (France)

Contact the author

Keywords

Terroir, aménagement du territoire, protection juridique, paysage, potentiel de production, AOC, Côtes du Rhône, zonage
« Terroir », territory planning, legal protection, landscape, production potential, appellation of controlled origin, « Côtes du Rhône », zoning

Tags

IVES Conference Series | Terroir 2010

Citation

Related articles…

Underpinning terroir with data: rethinking the zoning paradigm

Agriculture, natural resource management and the production and sale of products such as wine are increasingly data-driven activities. Thus, the use of remote and proximal crop and soil sensors to aid management decisions is becoming commonplace and ‘Agtech’ is proliferating commercially; mapping, underpinned by geographical information systems and complex methods of spatial analysis, is widely used. Likewise, the chemical and sensory analysis of wines draws on multivariate statistics; the efficient winery intake of grapes, subsequent production of wines and their delivery to markets relies on logistics; whilst the sales and marketing of wines is increasingly driven by artificial intelligence linked to the recorded purchasing behaviour of consumers. In brief, there is data everywhere!

Opinions will vary on whether these developments are a good thing. Those concerned with the ‘mystique’ of wine, or the historical aspects of terroir and its preservation, may find them confronting. In contrast, they offer an opportunity to those interested in the biophysical elements of terroir, and efforts aimed at better understanding how these impact on vineyard performance and the sensory attributes of resultant wines. At the previous Terroir Congress, we demonstrated the potential of analytical methods used at the within-vineyard scale in the development of Precision Viticulture, in contributing to a quantitative understanding of regional terroir. For this conference, we take this approach forward with examples from contrasting locations in both the northern and southern hemispheres. We show how, by focussing on the vineyards within winegrowing regions, as opposed to all of the land within those regions, we might move towards a more robust terroir zoning than one derived from a mixture of history, thematic mapping, heuristics and the whims of marketers. Aside from providing improved understanding by underpinning terroir with data, such methods should also promote improved management of the entire wine value chain.

Exploring resilience and competitiveness of wine estates in Languedoc-Roussillon in the recent past: a multi-level perspective

The Languedoc-Roussillon wineries are facing a decline in wine yields particularly PGI yields due to many factors. Climate change is just ones, but is expected to increase in the future. There is also structurally a large heterogeneity of yield profiles among terroirs, varieties and strategies. This work investigates the link between yield, competitiveness and resilience to explore how resilient winegrowers have been in the recent past. To this end two approaches have been combined; (i) an accountancy database analysis at estate scale and (ii) municipality level competitiveness analysis. A new resilience indicator that characterizes the capacity of an estate to absorb yield variation is also defined. The FADN database between 2000 and 2018 of ex-Languedoc-Roussillon (France) and other data are used to analyse the current situation and the past evolution of competitiveness and resilience by type of estate (type of farm: PGI and/or PDO & type of commercialization: bulk and/or bottles). The net margin, which defines competitiveness, is not correlated to yield for all types but depends on the type of commercialization and the level of specialisation. The resilience indicator shows that the net margin of estates specialized in PGI is particularly sensitive to yield declines. We also show that price evolutions seem to compensate the effect of yield losses for the majority of types. Municipality scale analysis shows the links between local pedoclimate, yield, commercialization strategies and price. Overlapping a PDO with a PGI does not always increase a municipality’s PGI competitiveness. It is difficult to make links between causes and effects due to the complexity of the wine production system. Production diversification may be a solution. Resorting to the two level of analysis helps resolving the data gap that is necessary to explore the links between yield and economic performance of the wine estates in the long term.

Local ancient grapevine cultivars to face future viticulture

Among the different strategies to cope with the negative impacts of climate change on viticulture, the exploitation of genetic diversity is one of the most promising to adapt to new conditions and maintain wine production and quality. One of the biggest concerns in the context of climate change is to improve water use efficiency (WUE). In this way, the use of genotypes that present a better response to drought and high WUE is a key issue. In this work, physiological performance analysis was conducted to compare the water deficit stress (WDS) responses of local and widespread grapevines cultivars. Leaf gas exchange, water use efficiency (WUE) at different levels (leaf and long-term WUE (∆13C)), leaf osmotic adjustment and other water relations parameters were determined in plants under well-watered and WDS conditions alongside assessment of the levels of foliar hormones concentrations. Results denote that local cultivars displayed better physiological performance under WDS as compared to the widely-distributed ones. he results corroborate the hypothesis that better stomatal control allows increasing leaf WUE under drought as occurred in the local Callet cv.; but the minority local cultivar Escursac cv. showed high WUE under both treatments. In this case, high WUE can be related to maintaining higher photosynthetic activity under drought. The different mechanisms underlying the better performance under WDS and high WUE of minority local cultivars are discussed.

Under-vine management effects on grapevine production, soil properties and plant communities in South Australia

Under-vine (UV) management has traditionally consisted of synthetic herbicide use to limit competition between weeds and grapevines. With growing global interest towards non-synthetic chemical use, this study aimed to capture the effects of alternative UV management at two commercial Shiraz vineyards in South Australia, where the sole management variables were UV management since 2016. In adjacent treatment blocks, cultivation (CU) was compared to spontaneous vegetation (SV) in McLaren Vale (MV), and herbicide was compared to SV in Eden Valley (EV). Soil water infiltration rates were slower and grapevine stem water potential was lower in CU compared to SV in MV, with the latter having a plant community dominated by soursob (Oxalis pes-caprae) during winter; while in EV, there was little separation between the treatments. Yields were affected at both sites, with SV being higher in MV and HE being higher in EV. In MV, the only effect on grape must was a lower 13C:12C isotope ratio in CU, indicating greater grapevine water stress. In the grape must at EV, SV had higher total soluble solids, total phenolics, anthocyanins, and yeast available nitrogen; and lower pH and titratable acidity. Pruning weights were not affected by the treatments in MV, while they were higher in HE at EV. Assessments revealed that the differing soil types at the two sites were likely the main determinants of the opposing production outcomes associated with UV management. In the silty loam soil of MV, the higher yields in SV were likely due to more plant-available water, as a potential result of the continuous soil bio-pores formed by winter UV vegetation. Conversely, in the loamy sand soils of EV with a lower cation exchange capacity, the lower yields and pruning weights in SV suggest the UV vegetation competed significantly with the grapevines for available water and nutrients.

Adapting the vineyard to climate change in warm climate regions with cultural practices

Since the 1980s global regime shift, grape growers have been steadily adapting to a changing climate. These adaptations have preserved the region-climate-cultivar rapports that have established the global trade of wine with lucrative economic benefits since the middle of 17th century. The advent of using fractions of crop and actual evapotranspiration replacement in vineyards with the use of supplemental irrigation has furthered the adaptation of wine grape cultivation. The shift in trellis systems, as well as pruning methods from positioned shoot systems to sprawling canopies, as well as adapting the bearing surface from head-trained, cane-pruned to cordon-trained, spur-pruned systems have also aided in the adaptation of grapevine to warmer temperatures. In warm climates, the use of shade cloth or over-head shade films not only have aided in arresting the damage of heat waves, but also identified opportunities to reduce the evapotranspiration from vineyards, reducing environmental footprint of vineyard. Our increase in knowledge on how best to understand the response of grapevine to climate change was aided with the identification of solar radiation exposure biomarker that is now used for phenotyping cultivars in their adaptability to harsh environments. Using fruit-based metrics such as sugar-flavonoid relationships were shown to be better indicators of losses in berry integrity associated with a warming climate, rather than solely focusing on region-climate-cultivar rapports. The resilience of wine grape was further enhanced by exploitation of rootstock × scion combinations that can resist untoward droughts and warm temperatures by making more resilient grapevine combinations. Our understanding of soil-plant-atmosphere continuum in the vineyard has increased within the last 50 years in such a manner that growers are able to use no-till systems with the aid of arbuscular mycorrhiza fungi inoculation with permanent cover cropping making the vineyard more resilient to droughts and heat waves. In premium wine grape regions viticulture has successfully adapted to a rapidly changing climate thus far, but berry based metrics are raising a concern that we may be approaching a tipping point.