L’effetto paesaggio sul sistema delle preferenze: i vini veneti tra evocazioni di consumo e determinanti di scelta

The use of cover crops in viticulture has increased in recent decades as growers seek to reduce herbicide use, improve soil organic matter and biodiversity, and minimize soil-related agronomic issues such as compaction and erosion.

Faced with the likely withdrawal of commercial specialities from use in the short to medium term, France has decided to implement an ambitious action plan to anticipate and avoid withdrawal without alternative solutions. The French wine industry (cniv and ifv) has been heavily involved in this action to define priorities. faced with the risk of the withdrawal of multi-site fungicides (folpel, dithianon, copper) coupled with the probable reduction in single-site fungicide solutions, mildew and black rot have been identified as the priority uses.

Viticulture is globally important for socioeconomic and environmental reasons. The EU is globally leading grape and wine production, and Spain is among the top grape and wine producers. As climate change affects viticulture, mitigation and adaptation are crucial for protecting grape production. In this research work, data on viticultural management practices such as soil cultivation, irrigation, energy, machinery, plant protection and the use of fertilizers from vineyards located in Logroño (La Rioja) have been obtained.

Environmental analysis (climate, vegetation, geomorfoloy-lanscape, lithology and soil) and its integration in a quality index taking the Appellation of Origin as the sole universe are used as general methodology for terroir zoning in Spain (Sotés and Gómez-Miguel, 1986-2005). This methodology is also applied to specific aspects of different Spanish Appellations of Origin (size, distribution and landscape peculiarities and vine occupation index).

La mise en valeur d’un terroir au travers du vin signifie dans un premier temps le respect du cahier des charges de l’A.O.C correspondante. Dans un second temps, elle sous-entend d’être à l’écoute des évolutions scientifiques, techniques et sociétales afin de satisfaire une production plus respectueuse de l’environnement et de la santé des hommes. Les recherches effectuées par l’Unité Vigne et Vin du centre INRA d’Angers ont débouché sur le concept d’UTB, Unité Terroir de Base (R.Morlat). UTB définit une aire de terrain ou le fonctionnement de la vigne est homogène en tous points.