The international Internet site of the geoviticulture MCC system

Over the past 70 years, scientific literature has consistently illustrated the advantageous effects of arbuscular mycorrhiza fungi (AMF) on plant growth and stress tolerance. Recent reviews not only reaffirm these findings but also underscore the pivotal role of AMF in ensuring the sustainability of viticulture. In fact, various companies actively promote commercial inoculants based on AMF as biofertilizers or biostimulants for sustainable viticulture. However, despite the touted benefits of these products, the consistent effectiveness of AMF inoculants in real-world field conditions remains uncertain.

This presentation illustrates a series of successful wine businesses, which have managed to counter the downward trend impacting the global industry. How these businesses have been successful is explained through the planning and execution of strategies that focused on a clear and consistent aim in attracting new consumers. These cases add weight to the ehrenbergian position that for a business to be successful it must target new customers as a priority over alternative options like increasing value or improving customer retention.

The plasticity of grapevines in response to diverse growing conditions is influenced, among other factors, by the extent to which the roots explore the soil and the ability to accumulate and retrieve water and nutrients.
Newly planted grapevines, in particular, face challenges due to limited resources. The young plant’s ability for a fast and intensive penetration of the soil is vital in periods of water scarcity. The selection of an appropriate, site-specific rootstock significantly impacts both, the quality of the fruit produced and the economic success of the wine estate.

Heatwaves, defined as three or more consecutive days above average historical maximum temperatures, are having a significant impact on agricultural crop yields and quality, especially in arid or semi-arid regions with reduced water availability during the growing season.

Resilience and sustainability are two fundamental concepts in the sustainable development of the wine sector, being closely interconnected.