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IVES 9 IVES Conference Series 9 Considerations about the concept of “terroir”: definition and research direction

Considerations about the concept of “terroir”: definition and research direction

Abstract

On exposera la distinction et la relation entre: “Etude des milieux”, “Zonage Petit ou Zonage Technique ou Sub Zonage”, “Grand Zonage”, “Délimitation des zones productives” ex. vitivinicoles, entre “Terroir”, “Territoire”, “Terra – Nature”, “Univers” d’après la “Grande Filiera” (“Grande Filière”), entre “Qualité organoleptique classique” (technique), “Qualité perçue par le Consommateur ou Préférence” et les autres “qualités” (environ 90) , entre “Pyramides de la Qualité classique”, “Pyramide du Consommateur”, Pyramide de la “Quantité – Préférence”, etc. 
Il est mis en évidence que les “zonages” (“Grands Zonages” selon le “Grande Filiera”) doivent descendre et s’harmoniser avec les objectifs (“Grands Objectifs”selon la “Grande Filiere”) de l’activité [maximum (meilleur) profit économique socio environnemental existentiel éthique meta éthique selon la “Grande Filiere”] et non pas avec les moyens utilisés pour atteindre ces objectifs (ex. “terroir”, “qualité organoleptique classique”, “paysage”, “tourisme”, les techniques de culture, etc., etc.). On souligne par ailleurs l’importance fondamentale qu’assume de plus en plus la “Qualité Economique”, la “Qualité Socio-Environnementale”, la “Qualité Existentielle”, la “Qualité Ethique” selon le “Grande Filiera”, l’ approfondissement de façon adéquate et la définition de manière universelle de la terminologie et, à la fin, le lien de la technique, de la recherche aux objectifs et non pas aux moyens.

DOI:

Publication date: December 8, 2021

Issue: Terroir 2008

Type : Article

Authors

Giovanni CARGNELLO

SOC Techniques de Culture – CRA-Centre de recherche pour la viticulture, Viale XXVIII Aprile, 26 -31015 Conegliano (Treviso) Italie

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Keywords

petit zonage, grand zonage, terroir, territoire, terre, nature, univers, qualité, préférence, qualité économique, qualité sociale, qualité existentielle, qualité éthique, économie de la qualité, pyramide de la qualité, pyramide du consommateur, grande filière.

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IVES Conference Series | Terroir 2008

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