Terroir 2008 banner
IVES 9 IVES Conference Series 9 The relationship of wine store customers with the areas of production, considering provenance and tourism

The relationship of wine store customers with the areas of production, considering provenance and tourism

Abstract

This work aims at identifying the most appropriate marketing strategies to inform consumers of the global market about the added value of the wines of Friuli Venezia Giulia. In view of agricultural products, wine very often assumes an added value resulting from ties with local production and its excellence. In order to analyze the relationship between the typicalness of wine and its exploitation on the local and international markets, one must identify the limits and strategies for the sale of this product-service. Consumers choose or express a preference based on a supposed gratification they achieve with the purchase and subsequent use or consumption of goods. We must take into account that this gratification depends on intrinsic quality of the product and elements that determine the extrinsic quality. In particular for wine, intrinsic and extrinsic quality are strongly influenced by the characteristics of the territory. The binomial “quality product-territory”, therefore, multiplies the growth processes of endogenous forces, such as human capital, the environment and nature, the quality of public administration and the culture of enterprise.

DOI:

Publication date: December 8, 2021

Issue: Terroir 2008

Type : Article

Authors

prof. Francesco DONATI, prof. Sandro SILLANI, dott.sa Sabrina DI SANTOLO, dott.sa Elena FABBRO

Università degli Studi di Udine

Contact the author

Keywords

wine, territory, consumers, typicalness

Tags

IVES Conference Series | Terroir 2008

Citation

Related articles…

High pressure homogenization of wine lees. A tool to streamline the management of wine ageing

Aging on lees (AOL) has been used for wine aging for a long time, thanks to its ability to modify wine composition, improving sensory characteristics and stability. However, the prolonged contact with fermentation lees may increase the risk of developing sensory defects, due to the growth of unwanted microorganisms. Furthermore, AOL requires a large amount of work to manage bâtonnage and for topping up the barrels, significantly increasing production costs.

Long-term flooding effects on the physiological and productive performance of Montepulciano and Sangiovese cultivars

Extreme climatic events, such as prolonged drought followed by intense flooding, increasingly impact viticulture, affecting vine physiology, productivity, and grape composition.

´Vinho Verde´ wines production from differential fermentation: the role of musts sulphitation as a preservation strategy to keep the musts character

High-volume mass-market white wines production method by means of harvest-deferred fermentation from desulphited musts allows an efficient business management by avoiding the seasonality in wine sector.

Full automation of oenological fermentations and its application to the processing of must containing high sugar or acetic acid concentrations

Climate change and harvest date decisions have led to the evolution of must quality over the last decades. Increases in must sugar concentrations are among the most obvious consequences, quantitatively. Saccharomyces cerevisiae is a robust and acid tolerant organism. These properties, its sugar to ethanol conversion rate and ethanol tolerance make it the ideal production organism for wine fermentations. Unfortunately, high sugar concentrations may affect S. cerevisiae and lead to growth inhibition or yeast lysis, and cause sluggish or stuck fermentations. Even sublethal conditions cause a hyperosmotic stress response in S. cerevisiae which leads to increased formation of fermentation by-products, including acetic acid, which may exceed legal limits in some wines.

Fermentations management: tools for the preservation of the wine specificity

Development of the indigenous microflora is not insignificant on the wine quality. S. cerevisiae indigenous strains are low tolerant to ethanol.