The relationship of wine store customers with the areas of production, considering provenance and tourism

Context and purpose of the study. To date over 3,000 grapevine accessions have been collected at Fondazione Edmund Mach (FEM).

The interactions between geographical and biotic factors, along with the winemaking process, influence the composition and sensorial characteristics of wine¹. In addition to the primary end products of alcoholic fermentation, many secondary metabolites contribute to wine flavor and aroma and their production depends predominantly on the yeast strain carrying out the fermentation. Commercially available strains of S. cerevisiae help improve the reproducibility and predictability of wine quality. However, most commercial wine strains available on the market have been isolated from Europe, are genetically similar, and may not be the ideal strain to reflect the terroir of Canadian vineyards².

vine plant material is one of the major factors of terroir. The vine numbers over 1,000 species, of which the main cultivated species, Vitis vinifera, includes some 6,000 varieties. For the last forty years, selection has been carried out on these, mainly through clonal selection. However, today, only 300 varieties present one or more clones. A dozen varieties are considered as international. The extreme requirements of selection, in terms of diseases, provoke the elimination of the majority of selected plants. This approach to selection is not thorough because it focuses mainly on elimination of virosis and phytoplasma diseases.

Climate changes and the trend towards organic and more sustainable winemaking highlighted the need to use biological methodologies. The reduction in the use of SO2, the need of the reduction of ethanol content of wines and the now need to reduce or eliminate chemical phytosanitary products, have prompted the search for alternative practices.

Blending wines from different grape varieties is often used in order to increase wine complexity and balance. Due to their popularity, several types of blends such as the Bordeaux blend, are protected by PDO legislation.