Landscapes of Vines and Wines Patrimony – Stakes – Valorisation

Wine industry has to develop new strategies to reduce the negative impact of global climate change in wine quality while trying to mitigate its own contribution to this climate change. The term “ecosystem services”, whose use has been recently increasing, refers to the benefits that human beings can obtain from the interactions between the different living beings that coexist in an environment or system. The management of biodiversity in the vineyard has a positive impact on this crop. It has recently been reported that practices such as plant cover can reduce the occurrence of pests, increase pollination of the vine, improve plant performance1 and affect the phenolic content of grapes.2

During 1982 started our wine growing project at the Puntalarga Hill, between 2500 and 2600 meters a.s.l.: 5.78 ºN, 72.98 ºW. Pinot noir, white Riesling and Riesling x Silvaner crossings are the most planted grapevines. Since 1984 research and development activities are carried out on pertinent subjects.

Agriculture plantations are complex systems whose performance critically depends on the execution of several types of tasks with precise timing and efficiency to respond to different external factors. This is particularly true for orchards like vineyards, which need to be strictly monitored and regulated, as they are sensitive to diverse types of pests, and climate conditions. In these environments, managing and optimally scheduling the available work force and resources is not trivial and is usually done by teams of senior managers based on their experience. In this regard, having a baseline schedule could help them in the decision process and improve their results, in terms of time and resources spent.

The regulation of weeds, particularly in the under-vine area of grapevines, is essential for the maintenance of grape yield and quality.

Work aimed at understanding the relationship between a terroir, in the agronomic sense, and the physico-chemical characteristics of grapes or wine are numerous today, as evidenced by the program of this symposium. But for an economist, the central question remains to know how the terroir can intervene in the construction of the economic value of wine and in the differentiation of its prices. Is the terroir effect recognized by the end consumer or is it only an internal adjustment variable in the production systems? Through which indicators can this terroir effect be managed by the various operators in the sector? In the end, isn’t it better to invoke a “territorial effect” that the actors can build, and of which the terroir would be one of the possible components?