TCA – A status report on South African cork closures

The introduction of ai-driven tools in digital content creation represents a significant shift in the landscape of marketing, particularly for industries reliant on rich visual storytelling such as the wine sector. The development of ai models like openai’s sora, runway’s gen-2 or google’s lumiere, which can generate realistic video content from textual descriptions, offers promising new avenues for enhancing brand narrative and consumer engagement. This research explores the potential of text-to-video (t2v) ai models to revolutionize wine marketing by creating dynamic, engaging content that captures the essence of vineyards and their products without the need for traditional video production processes.

Aim: To investigate the possibility of utilising simultaneous measurements of absorbance-transmittance and fluorescence excitation-emission matrix (A-TEEM) combined with chemometrics, as a robust method that gives rapid results for classification of wines from different regions of South Australia according to their Geographical Indication (GI), and to gain insight into the effect of terroir on inter regional variation.

A soil management and vine irrigation trial was carried out for 4 consecutive years from 2020 to 2023 at agroscope’s experimental vineyard in leytron (Valais, Switzerland) with the Chasselas grape variety (clone 14-33/4, grafted on 5bb). Two types of soil maintenance (bare soil with chemical weeding and sown grass) coupled with two water regimes (with and without drip irrigation from flowering to veraison) were compared in a randomized design with four replicates of 10 vines each.

Expression of sensory attributes that reflect the varietal and geographical origin of wines (aka terroir) is central to perceived wine quality and reputation of wine producing regions.

The cost-effectiveness of a winery requires constant cost control in order to ensure competitiveness on the wine market.