Terroir 2010 banner
IVES 9 IVES Conference Series 9 L’effetto paesaggio sul sistema delle preferenze: i vini veneti tra evocazioni di consumo e determinanti di scelta

L’effetto paesaggio sul sistema delle preferenze: i vini veneti tra evocazioni di consumo e determinanti di scelta

Abstract

[English version below]

La presente relazione mira ad individuare il ruolo del paesaggio nella determinazione delle preferenze della domanda, in modo da far emergere i fattori immateriali che definiscono il valore territoriale dei vini tipici su cui far leva per le strategie di marketing. L’analisi ha riguardato vini tipici del Veneto e coinvolto soggetti non provenienti da questa Regione. Ne è emerso l’effetto amplificativo dell’immagine del paesaggio sulla qualità percepita.

This research aims at individualizing the role of landscape on the preferences towards specific wines and the intangible factors that determine the territorial values of the typical wines of Veneto. The paper highlights the marketing strategies that can be useful for firms. The analysis has been conducted through people outside Veneto and points out the amplified effect of the landscape image on the perception of quality of a wine.

DOI:

Publication date: December 3, 2021

Issue: Terroir 2010

Type: Article

Authors

L. Agnoli (1), R. Capitello (1), D. Gaeta (1), M. Laureati (2), E. Pagliarini (2)

(1) Università degli Studi di Verona – Dipartimento di Economia Aziendale Via della Pieve 70, San Floriano, Verona, Italy
(2) Università degli Studi di Milano – Dipartimento di Scienze e Tecnologie Alimentari e Microbiologiche Via Celoria 2, Milano, Italy

Contact the author

Keywords

Paesaggio, analisi sensoriale, vino, domanda
Landscape, sensory evaluation, wine, demand

Tags

IVES Conference Series | Terroir 2010

Citation

Related articles…

Variability in the content of coarse elements in a viticultural plot in the Graves appellation: relationship with geophysical data

Il a été souvent démontré (Seguin, 1970), que les meilleurs terroirs sont ceux qui présentent pendant la période de maturation du raisin, une régulation et une limitation de l’alimentation hydrique de la vigne. Si on s’intéresse aux facteurs influençant ce régime hydrique, on constate le rôle prépondérant du taux d’éléments grossiers non poreux qui limitent la réserve utile du sol en diminuant le taux de terre fine. De plus, ces éléments grossiers jouent également un rôle au niveau du pédo-climat thermique car leur conductivité thermique et leur chaleur spécifique sont plus élevées que celles de la terre fine. Ainsi le sol se réchauffera et se refroidira plus rapidement (Saini et McLean, 1967), (Gras, 1994).

IMPACT OF HARVEST DATE ON THE FINE MOLECULAR COMPOSITION OF MUST AND BORDEAUX RED WINE (VAR. MERLOT, CABERNET SAUVIGNON). FOCUS ON ACIDITY AND SENSORY IMPACT AFTER FIVE YEARS OF AGING

Climate change has brought several impacts that are becoming increasingly intense during the last few years and put at risk the quality of the berries or even the plant’s sustainability. Such extreme climatic events impact the composition of the wine while modulating its quality and the consumer preferences (Tempère et al., 2019). The three most important changes that take place in the must are: 1) decrease acidity, 2) increase of the concentration of sugar, hence increase of alcohol in the wine, and 3) modification
of the sensory balance and the development for example of cooked fruit aromas.

Gas chromatography-olfactometry characterization of corvina and corvinone young and aged wines

AIM AND METHODS: Corvina and Corvinone are the two main grape varieties used in the production of Valpolicella, Recioto and Amarone, top-quality red wines in north-eastern Italy. This work aimed at determining the aroma composition of Corvina and Corvinone experimental wines and identify the main aroma compounds contributing to the aroma characteristics of Corvina and Corvinone monovarietal wines. Five Corvina and five Corvinone wines were studied, the grapes coming from five different vineyards in Valpolicella. Volatile compounds were extracted by SPE and identified and quantified by gas chromatography-mass spectrometry (GC-MS), whereas their aroma impact was determined by gas chromatography- olfactometry (GC-O).RESULTS: Based on the GC-MS-O analysis, 95 odor zones were detected, from which 68 compounds were successfully identified. Using the criterion of a value higher than 30% in modified frequency (MF %), 51 compounds were selected and grouped according to odor similarity. Compounds with values below 30% were discarded.

Study of the content of amino acids and biogenic amines in sparkling red wines

The production of red sparkling wines is lower in Spain in comparison with the winemaking of white or rosé sparkling wines. In red sparkling wine processing it is essential to obtain suitable base wines that should have moderate alcohol content, high acidity, good color values, an adequate mouth-feel and a sweet tannin. Grapes for sparkling wine production have to be harvested at low maturity stages, with lower alcohol contents and higher acidities, which will that the phenolic maturity of the grapes is also low, showing green tannins. This paper analyses different treatments in order to minimize these inconveniences: cold maceration-prefermentation and delestage to elaborate the grapes with lower maturity, must nanofiltration, and the partial osmosis of the wines made from grapes with an adequate maturity degree.

Antioxidant activity of yeast peptides released during fermentation and autolysis in model conditions

Aging wine on lees benefits different wine sensory and technological properties including an enhanced resistance to oxidation. Several molecules released by yeast, such as membrane sterols and glutathione, have been previously proposed as key factors for this activity [1].