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IVES 9 IVES Conference Series 9 French AOC positioning and their concepts and extension to other products

French AOC positioning and their concepts and extension to other products

Abstract

Constitue une appellation d’origine “la dénomination géographique d’un pays, d’une région ou d’une localité servant à désigner un produit qui en est originaire, et dont la qualité ou les caractères sont dus exclusivement ou essentiellement au milieu géographique, comprenant les facteurs naturels et les facteurs humains …”
Dès à présent, il est important de souligner que c’est donc la spécificité qu’un milieu géographique imprime à un produit qui permet de fonder la reconnaissance et la protection dont il pourra bénéficier au titre des appellations d’origine.
A la fin du XIXème siècle, devant le développement de plus en plus intense des commerces intérieurs et extérieurs et la demande de produits renommés, la lutte s’engage entre, d’une part, ceux qui désirent conserver un droit au nom acquis grâce à des conditions climatiques remarquables, à la nature des sols, aux manières de cultiver les produits ou de les fabriquer, et, d’autre part ceux, qui s’efforcent, sans raison ni droit, d’utiliser injustement ces dénominations pour en tirer un profit illégitime.

Appellation of origin means “the geographical name of a country, region or locality, which serves to designate a product originating therein, the quality and characteristics of which are due exclusive/y or essentially to the geographical environment, including natural and human factors”.
It is important, from the very beginning, to emphasize therefore that it is the very specific nature that a geographical environment lends to a product that provides a basis for the recognition and protection that it may enjoy under an appellation of origin. At the middle of the nineteenth century the economic situation changed considerably. As a result of the ever more intensive development of home and foreign trade and the demand for reputed goods, a battle ensued between those wishing to maintain their rights in a name acquired as a result of outstanding climatic conditions, the nature of the soil, the manner of cultivating the products or of manufacturing them, and those who, with neither reason nor right, wish to ma.ke unfair use of usurped denominations for their own unlawful profit.

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Publication date: February 16, 2022

Issue: Terroir 2002

Type: Article

Authors

Jacques FANET

INSTITUT NATIONAL DES APPELLATIONS D’ORIGINE
138 Champs Elysées 75008 PARIS

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IVES Conference Series | Terroir 2002

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