Terroir 1996 banner
IVES 9 IVES Conference Series 9 Terroir e DOC: riflessi produttivi e commercial

Terroir e DOC: riflessi produttivi e commercial

Abstract

Da dove scaturisce tutto l’interesse attuale per il terroir? Si provi, per dare risposta a questo quesito, ad immaginare il vino avulso dalla sua dimensione territoriale. Cosa si otterrebbe? Un vino bianco, un vino rosso o quant’altro, ma comunque un prodotto privo di conno­tazione geografica, di premesse storiche, di radici tradizionali, di potere evocativo, di iden­tità e di personalità.
La viticoltura, a differenza di altre produzioni agroalimetari, ha da sempre “denominato” i propri prodotti con il nome della zona d’origine ed oggi, nell’epoca in cui spesso la qualità e il valore degli alimenti vengono riconosciuti solo in riferimento all’area di produzione, il vino continua a godere di questo innegabile vantaggio strategico.
Inoltre il binomio vino-territorio assume rinnovato interesse ai giomi nostri, dove sotto la spinta dell’enoturismo, il territorio ha assunto accanto alla funzione storica di “fattore di pro­duzione”, anche quella moderna di “prodotto” (De Ros & Falcetti, 1996). Il vino, cioè, si vende sia in virtù della qualità intrinseca (che potremo definire tecnica ed organolettica), sia grazie al suo “intorno” rappresentato dalla cantina, dalla zona di produzione, dalle manifes­tazioni legaate ad esso, etc.
Il presente contributo è volto a chiarire la relazione tra terroir e DOC, sia per quanto riguar­da gli aspetti produttivi che la sua componente extraproduttiva (marketing, comunicazione, commerciale, etc.).

DOI:

Publication date: March 2, 2022

Issue: Terroir 1998

Type: Article

Authors

MARIO FALCETTI

Segretario G.E. “Zonage Vitivinicole” 0.I.V. – Paris
Direttore Contadi Gastaldi, Franciacorta – Adro (Brescia)

Tags

IVES Conference Series | Terroir 1998

Citation

Related articles…

The role of tomato juice serum in malolactic fermentation in wine

Introduction: Malolactic fermentation (MLF) is a common process in winemaking to reduce wine acidity, maintain microbial stability and modify wine aroma. However, successful MLF is often hampered by their sluggish or stuck activity of malolactic bacteria (MLB) which may be caused by nutrient deficiency, especially when MLB are inoculated after alcoholic fermentation (Alexandre et al., 2004; Lerm et al., 2010). Identification and characterization of essential nutrients and growth factors for MLB allows for production of highly efficient nutrient supplements for MLF.

Economic comparison of viticultural cultivation systems: evaluating costs across integrated, organic, and biodynamic practices

The cost-effectiveness of a winery requires constant cost control in order to ensure competitiveness on the wine market.

Contribution of phenolic compounds to the total antioxidant capacity of Pinotage wine

The South African wine industry is taking an interest in the enhancement of red wine total antioxidant capacity (TAC) with retention of sensory quality to satisfy the demands of increasingly discerning consumers. The focus is especially on the unique South African red wine cultivar, Pinotage.

Updating the Winkler index: An analysis of Cabernet sauvignon in Napa Valley’s varied and changing climate

This study aims to create an updated, agile viticultural climate index (similar to the Winkler Index) by performing in-depth analyses of current and historical data from industry partners in several major winegrowing regions. The Winkler Index was developed in the early twentieth century based on analysis of various grape-growing regions in California. The index uses heat accumulation (i.e. Growing Degree Days) throughout the growing season to determine which grape varieties are best suited to each region. As viticultural regions are increasingly subject to the complexity and uncertainty of a changing climate, a more rigorous, agile model is needed to aid grape growers in determining which cultivars to plant where. For the first phase of this study, 21 industry partners throughout Napa Valley shared historical phenology, harvest, viticultural practice, and weather data related to their Cabernet sauvignon vineyard blocks. To complement this data, berry samples were collected throughout the 2021 growing season from 50 vineyard blocks located throughout 16 American Viticultural Areas that were then analyzed for basic berry chemistry and phenolics. These blocks have been mapped using a Geographic Information System (GIS), enabling analysis of altitude, vineyard row orientation, slope, and remotely sensed climate data. Sampling sites were also chosen based on their proximity to a weather station. By analyzing historical data from industry partners and data specifically collected for this study, it is possible to identify key parameters for further analysis. Initial results indicate extreme variability at a high spatial resolution not currently accounted for in modern viticultural climate indices and suggest that viticultural practices play a major role. Using the structure of data collection and analyses developed for the first phase, this project will soon be expanded to other wine regions globally, while continuing data collection in Napa Valley.

Exploring high throughput secondary trait phenomics to improve grapevine breeding

Modern grapevine breeding programs have overcome many challenges using genomic selection, which has allowed breeders to make targeted selections at earlier stages in the breeding process. However, the cost of genetic testing may present a burden for some programs, and markers often struggle to accurately predict quantitative traits. Recent advances in high throughput, high-dimensional data have provoked investigation into the use of high-dimensional phenomics as a low-cost addition to the grape breeder’s toolkit that may offer advantages in predicting quantitative traits. High-dimensional secondary trait (HDST) data has been employed in annual crops for prediction of agriculturally important traits such as yield.