Multisensory experiential wine marketing

The phenological stage of the grapevine (Vitis vinifera L.) represents a fundamental element in vineyard management, since it determines key practices such as fertilization, irrigation, phytosanitary interventions and optimal harvest time (Mullins et al., 1992).

In this video recording of the IVES science meeting 2021, Simone D. Castellarin (University of British Columbia, Wine Research Center, Wine Research Centre, Vancouver, Canada) speaks about the effects of water deficit on secondary metabolites in grapes and wines. This presentation is based on an original article accessible for free on OENO One.

Cet article propose la formalisation d’un modèle paramétrique pour représenter l’accumulation des sucres dans les baies de raisin durant la maturation. Le test de ce modèle sur des jeux de données réels a permis de valider l’approche proposée. Une seconde partie est axée sur l’adaptation de la méthode pour permettre la simulation du comportement du millésime en cours dès les premiers relevés de maturité. Ce travail possède de multiples applications dans le domaine de l’aide à la décision.

The elemental composition (the ionome) of grape leaves is an important indicator of nutritional
health, but its genetic architecture has received limited scientific attention. In this study, we
analyzed the leaf ionome of 131 interspecific F1 hybrid progeny from a Vitis rupestris (♀) X Vitis
riparia (♂) cross. The progeny were replicated in New York, South Dakota, Southwest Missouri ad Central Missouri, and the concentration of 20 elements were measured in their leaves at
three different phenological stages during the growing season. In leaves collected at the apical node at anthesis, elemental concentrations correlated in a consistent manner (p < 0.05) across all four geographic locations. In subsequent phenological stages, elemental ratios in the apical-node leaves remained consistent across the South Dakota and New York sites, but not across the Missouri sites. In leaves collected at the basal and middle nodes, correlations varied greatly across all locations.

Commercial grape production relies on training grapevine cultivars onto a variety of trellis systems. Training allows for well-lit leaves and clusters, maximizing fruit quality in addition to facilitating cultivation, harvesting, and diseases control. Although grapevines can be trained onto an infinite variety of trellis systems, most red and white cultivars are trained to the standard VSP (Vertical Shoot Positioning) system. However, red and white cultivars respond differently to VSP in fruit composition and growth characteristics, which are yet to be fully understood. Therefore, the objective of this study was to examine the influence of the VSP trellis system on fruit composition of three red, Cabernet Sauvignon, Merlot and Syrah, and three white, Chardonnay, Riesling, and Gewurztraminer cultivars grown under uniform growing conditions in the same vineyard. All cultivars were monitored for maturity and harvested at their physiologically maximum possible sugar concentration to compare various fruit quality attributes such as Brix, pH, TA, malic and tartaric acids, glucose and fructose, potassium, YAN, and phenolic compounds including total anthocyanins, anthocyanin profile, and tannins. A distinct pattern in fruit composition was observed in each cultivar. In regards to growth characteristics, Syrah grew vigorously with the highest cluster weight. Although all cultivars developed pyriform seeds, the seed size and weight varied among all cultivars. Also varied were mesocarp cell viability, brush morphology, and cane structure. This knowledge of the canopy architectural characteristics assessed by the widely employed fruit compositional attributes and growth characteristics will aid the growers in better management of the vines in varied situations.