Multisensory experiential wine marketing

Within-field variability can be managed through Precision Viticulture (PV) protocols aiming at identifying homogeneous zones and addressing site-specific operations including selective harvesting (SH). Several authors demonstrated SH profitability in extensive viticulture while few information is available within the Italian context.

SO2 is the most widely used preservative in the wine industry. However, there are several drawbacks related with the use of SO2 in wine such as its toxicity and the unpleasant odor in case of excess.

In the context of LIFE project MIDMACC (LIFE18 CCA/ES/001099), several pilots have been installed in vineyards in mid mountain areas of Catalonia (NE Spain) to test well stablished agronomic practices to increase the adaptation of Mediterranean mid mountain to climate change. Soil water content (SWC) at three different depths (15, 30 and 45cm) was measured in continuum from August 2020. One pilot (WC) included a well-established green cover (GC), a new GC (NC) and a conventional soil management (CM, tilling+herbicides). NC presented an intermediate state between WC and CM, responding similarly to CM in autumn but quickly reaching similar SWC to WC, then following the same evolution till next spring, with CM presenting lower values along autumn and winter. Then vegetation activation decreased SWC in all plots, (much slower in CM, lacking GC). Sensibility to spring rains is again intermediate for NC, which joins SWC evolution of CM by the end of spring till next autumn. It is expected that NC will resemble WC more and more as its GC develops. In the pilot combining vine training (VSP vs Gobelet) and hillside management (slope vs terrace), no clear pattern could be related with these conditions. However, both terraces seem to be more sensitive to spring rains. A third pilot included new vineyards (7 and 1 year old). In the new vineyard (N), higher canopy development, a spontaneous green cover and row straw resulted in a slower SWC dynamic, not so sensitive to rains but conserving more soil water in spring and most of summer, even with presumably a higher water extraction by vines. In the newest vineyard (VN) the deepest sensor is still sensitive to rain events all over the year and SWC is always highest at this depth, revealing small water capture by vines.

The integration of digital technologies in vineyard management offers substantial opportunities for enhancing sustainability, efficiency, and grape quality.

Under the pressure of global warming, several wine grape growing regions around the world are increasingly suffering from advanced and compressed phenology; endangering wine character while also creating serious logistic problems. From a physiological standpoint, the issue of delaying ripening is not simple as, in several instances, only a few processes must be delayed (i.e. sugar accumulation into the berries) while other events such as pigmentation and accumulation of other important phenolic compounds should proceed at a normal rate. Thus, the issue of decoupling technological maturity from phenolic maturity is another important consideration. Over the last decades, several research groups have endeavored to establish alternate cultural practices aimed at addressing this decoupling. In some cases, special applications of quite robust and well known practices regarding physiological principles have been utilized, however some completely new techniques are also being studied. In figure 1 of the review, we offer a panorama of the available tools and in the text we elaborate on those having provided most reliable and consistent results under an array of genotypes and environmental conditions. Among these, primary focus is given to post‐veraison—apical to the cluster—leaf removal (that can also be suitably replaced by applications of anti‐transpirants); the use of kaolin against multiple summers’ stresses; and a drastic version of late winter pruning having the potential to postpone ripening into a cooler period with improved grape composition and a limited negative impact on yield and storage reserves replenishment.