Multisensory experiential wine marketing

Tomatoes and Grapes are berries that are genetically related and therefore at least partially their developmental pathways leading to a fleshy fruit should share some of the components. In a sense knowledge obtained from the model plant tomato could be useful for grape and conversely the more amenable tomato can be used to test some hypothesis that would be difficult to obtain in grape. Research in my lab and other labs have led to a better understanding of the molecular genetics mechanisms underlying fruit development and ripening in tomato and more specifically those related to metabolite accumulation that may lead to changes in fruit nutritional and flavor composition. This research has involved the use of genetic variability in natural population, but also biparental population and genetically engineered lines that are easy to develop in tomato tomato but not in grape. NGTs also can be easily implemented in tomato to not only speed up the gene-to-trait but also develop new tomato varieties.

Volatile sulphur compounds are a group of impact odorants with low odour thresholds that can contribute both positively and negatively to wine aroma. The varietal thiols, 3MH and 3MHA, are known to contribute positive tropical aromas to white wines and are most abundant in Sauvignon Blanc wines. The group of compounds contributing negative aromas are known as reductive sulphur compounds (RSCs) as they add a reductive aroma of asparagus, cooked vegetables and rotten egg to wines. All these compounds play a part in and are a result of the sulphur pathway in the yeast cell during fermentation and therefore attempting to increase the concentration of the varietal thiols may directly influence the concentration of the RSCs. The varietal thiols and the low molecular weight RSCs are highly volatile and therefore their sensory perception can change rapidly over time.

The multi-annual study of the International Genetic Bank of the Grape Vine has shown that red varieties are enough, but the red varieties that produce high-quality red wine are minimal.

Aim: To investigate the interaction effects between irrigation and crop load and the resulting impact on grape heterogeneity within a Geographical Indication in South Australia. 

Methods and Results: Cabernet Sauvignon grapes were sampled at the time of harvest from the Coonawarra

Under oenological conditions, when yeasts grow simultaneously during alcoholic fermentation, they often do not coexist passively, and in most cases, physiological and metabolic interactions are established between them. They interact by producing unpredictable compounds and fermentation products that can affect the chemical composition of the wine and therefore alter its aromatic and sensory