Multisensory experiential wine marketing

Grape breeding for resistance to fungal diseases is today very dynamic throughout the world notably in France. New varieties are obtained by hybridization between susceptible varieties of the vitis vinifera species and resistant genotypes, with breeding programs generally lasting between 15 and 25 years and resulting in the registration of a few new varieties. Though these varieties can provide several benefits and can be planted by winegrowers, they are not always systematically adopted.

Climate can greatly affect grape yield and quality (van Leeuwen et al., 2024). Growing suitable cultivars in a given region and or breed environmental resilient cultivars are essential for maintaining viticulture sustainability, particularly in the face of climate change (Wolkovich et al., 2018).

The wine industry produces an enormous amount of waste every year. A wider inclusion of disregarded by-products in the human diet or its use as a source of bioactive compounds is a good strategy for reducing waste. It will not only introduce an added value to a waste product but also come upon the European Union and United Nations’ demands towards more sustainable agricultural approaches and circular economy.

Grapevine yield and fruit quality are two major drivers of input allocation and, ultimately, revenue for grape producers. Because yield and fruit quality vary substantially from year-to-year and within a single block, opportunities exist for optimization via precision management activities that could lead to more profitable and sustainable grape production. Here, we review recent advances in the techniques and technology used to measure, estimate, and forecast grapevine yield and fruit quality. First, we discuss direct “measurement” of yield and quality (i.e. ground-truth data generation), with an emphasis on potential for scalability and automation. Second, we discuss technology and techniques that do not directly measure yield and quality, but use correlated measurements for their estimation.

Granxa D’Outeiro is a recovered ancient vineyard located in the heart of DOP Ribeiro, where traditional white grapevine varieties are growing under sustainable management. Spontaneous fermentations using grape must from Treixadura, Albariño, Lado, Godello, and Loureira varieties were carried out at experimental winery of Evega. Yeasts were isolated from must and at different stages of fermentation. Those colonies belonging to Saccharomyces cerevisiae were characterized at strain level by mDNA-RFLPs.