The colour pattern of flower arrangements influence wine tasters’ sensory description
The arrangements of flowers and wine counterparts are inextricably linked. Whether a fundamental aspect of tablescaping or acolytes to broader entertainment rituals, they have an entangled history since ancient times. The aim of this contribution is to verify the influence of visually delicate and robust flower arrangements on individual description of wines. Changes in the sensory description of wines were investigated during subjects’ (thirty-two participants) exposure to three different conditions: the presence of delicate, robust, or totally absent flower arrangements. In each condition, the same two wines were blind tasted: a wine previously defined as delicate – a Pinot Noir from Australia, and a wine known for its robust character – a Tannat from Uruguay. Results showed that Tannat wines were clustered together with Pinot Noir wines, when tasted in the presence of delicate flower arrangement and were described as more delicate than when the same wine was tasted in the control room (no flowers present), suggesting a visual-mouthfeel cross modality effect. The results of this investigation could help event organisers (i.e., weddings and entertainment-related sector planners) as well as wine tasters in general, to pay attention to the style of wines combined with the colour characteristics of flower arrangements in tablescaping.
Issue: ICGWS 2023
1The Secret Vine, Chelmsford, Essex, United Kingdom
2Plumpton College, Brighton, Sussex, United Kingdom
3University of Campinas, Campinas, Sao Paulo, Brazil
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flower arrangements, tablescaping, wine description, robust, delicate