Terroir 2016 banner
IVES 9 IVES Conference Series 9 Vineyards and grape varieties: what is going on in wine professional and consumer minds?

Vineyards and grape varieties: what is going on in wine professional and consumer minds?

Abstract

Vineyard and grape variety are two popular ways of classifying wines. Vineyard designation is a traditional practice for European wine labels but is being increasingly replaced by grape variety designation, mainly used for New World and Swiss wine labels.

In a context of wine categorization, we investigated on the relationship between those two dimensions. For this purpose, we selected a set of 56 wine labels to represent three red grape varieties (Gamay, Pinot Noir and Gamaret) and three vineyards (Beaujolais, Burgundy and Switzerland). Three panels were recruited: a panel of 30 wine professionals (experts) from the Beaujolais vineyard, a panel of 30 wine consumers from the Beaujolais vineyard and a panel of 30 wine consumers from Lille, a French region without wine production. We used a free hierarchical sorting task on labels coupled with a verbalization task and an interview. Data were first analyzed separately for each panel using a Hierarchical Multiple Factor Analysis and a Hierarchical Ascending Classification.

Results showed that the three panels yielded very similar wine groups. With the exception of Gamaret wines, most French wines were separated by both vineyard and grape variety while Swiss wines were separated by grape varieties. Despite this similar categorization pattern, the interviews revealed different sorting criteria and strategies used to sort the labels for each panel. With the exception of a small part of experts, both experts and consumers from Beaujolais used their knowledge of grape varieties and vineyards to sort the wine labels while the consumers from Lille simply read the labels to find clues and deduce wine groups, because of a lack of knowledge.

Overall, the results indicate an interaction between vineyard and grape variety dimensions for the wine categorization by experts and consumers. The methodology proposed seems to be a promising tool that could be helpful to improve the promotion of wines.

DOI:

Publication date: June 23, 2020

Issue: Terroir 2016

Type: Article

Authors

Carole HONORÉ-CHEDOZEAU (1,2), Maud LELIÈVRE-DESMAS (3), Jordi BALLESTER (1), Sylvie CHOLLET (3), Bertrand CHATELET (2), Dominique VALENTIN (1)

(1) UMR CSGA 6265 CNRS, INRA, UBFC, 9E Boulevard Jeanne d’Arc, 21000 Dijon, France
(2) SICAREX Beaujolais, 210 Boulevard Victor Vermorel, CS 60320, 69661 Villefranche sur Saône Cedex, France
(3) ISA Lille, Institut Charles VIOLLETTE (ICV) EA 7394, 59000 Lille, France

Contact the author

Keywords

vineyards, grape varieties, mental representation, wine labels, experts, consumers

Tags

IVES Conference Series | Terroir 2016

Citation

Related articles…

Zoning the climatic potentialities and risk of vineyards & wine production regions

In this video recording of the IVES science meeting 2021, Benjamin Bois (Institut Universitaire de la Vigne et du Vin – IUVV, Université de Bourgogne, Dijon, France) speaks about zoning the climatic potentialities and risk of vineyards & wine production regions. This presentation is based on an original article accessible for free on OENO One

Application of regenerative agriculture to viticulture: The REVINE project

Conventional viticulture improved the quality of production, but the economic costs can be unsustainable. Today, producers need to consider consumers’ demands for healthy, eco-friendly products. Institutions promote sustainable agriculture, with regenerative agriculture being the latest generation of methodologies focused on recovering losses and ensuring future sustainability. The revine project studies regenerative agricultural technology applied in mediterranean countries to provide precise indications for soil processing and effective vineyard treatments.

Heatwaves impacts on grapevine physiology, berry chemistry & wine quality

Climate change impacts on both yields and quality have increased over the past decades, with the effects of extreme climate events having the most dramatic and obvious impacts. Increasing length and intensity of heatwaves associated with increased water stress necessitates a reevaluation of climate change responses of grapevine and, ultimately, a reconsideration of vineyard management practices under future conditions. Here we summarize results from a three-year field trial manipulating irrigation prior to and during heatwave events to assess impacts of water application rates on vine health and physiology, berry chemistry, and wine quality. We also highlight potential mitigation strategies for extreme heat, both in terms of water application, as well as other cultural practices that could be widely applicable.

High-altitude vineyards under extreme conditions in the PIWI context of cultivation: economic and marketing evidence from an exploratory study in Northern Italy

Viticulture has spread to unexpected locations, such as high-altitude terrain. Among these, high-altitude viticulture has captured considerable attention, not only for the uniqueness of its products and landscapes but also because it offers an effective response to climate changes
The aim of this study is to analyse and compare wineries that used Piwi varieties (acronym for the German Pilzwiderstandfähig, i.e., cryptogame-resistant) at high altitudes (between 500 and 920 m a.s.l.) with the traditional non-mountainous viticulture model.

An overview of the impact of clone, environmental factors and viticultural techniques on rotundone concentration in red wines

Rotundone is the main aroma compound responsible for peppery notes in red wine. This positive and very potent molecule has an odor threshold of 8 ng/L in water and 16 ng/L in red wine. It has been detected in several grape varieties with some of the highest concentrations recorded in Syrah, Duras, Tardif and Noiret, an interspecific hybrid grown in the North-East of the USA. If several winemaking practices have been identified to lower rotundone in wine, up to date, no enological solution has proved its efficiency to maximize it. This means that efforts to produce high rotundone wines must be undertaken in vineyards. This work provides practical ways that can be used by winegrowers to modulate rotundone levels in their wines.