Terroir 2016 banner
IVES 9 IVES Conference Series 9 Vineyards and grape varieties: what is going on in wine professional and consumer minds?

Vineyards and grape varieties: what is going on in wine professional and consumer minds?

Abstract

Vineyard and grape variety are two popular ways of classifying wines. Vineyard designation is a traditional practice for European wine labels but is being increasingly replaced by grape variety designation, mainly used for New World and Swiss wine labels.

In a context of wine categorization, we investigated on the relationship between those two dimensions. For this purpose, we selected a set of 56 wine labels to represent three red grape varieties (Gamay, Pinot Noir and Gamaret) and three vineyards (Beaujolais, Burgundy and Switzerland). Three panels were recruited: a panel of 30 wine professionals (experts) from the Beaujolais vineyard, a panel of 30 wine consumers from the Beaujolais vineyard and a panel of 30 wine consumers from Lille, a French region without wine production. We used a free hierarchical sorting task on labels coupled with a verbalization task and an interview. Data were first analyzed separately for each panel using a Hierarchical Multiple Factor Analysis and a Hierarchical Ascending Classification.

Results showed that the three panels yielded very similar wine groups. With the exception of Gamaret wines, most French wines were separated by both vineyard and grape variety while Swiss wines were separated by grape varieties. Despite this similar categorization pattern, the interviews revealed different sorting criteria and strategies used to sort the labels for each panel. With the exception of a small part of experts, both experts and consumers from Beaujolais used their knowledge of grape varieties and vineyards to sort the wine labels while the consumers from Lille simply read the labels to find clues and deduce wine groups, because of a lack of knowledge.

Overall, the results indicate an interaction between vineyard and grape variety dimensions for the wine categorization by experts and consumers. The methodology proposed seems to be a promising tool that could be helpful to improve the promotion of wines.

DOI:

Publication date: June 23, 2020

Issue: Terroir 2016

Type: Article

Authors

Carole HONORÉ-CHEDOZEAU (1,2), Maud LELIÈVRE-DESMAS (3), Jordi BALLESTER (1), Sylvie CHOLLET (3), Bertrand CHATELET (2), Dominique VALENTIN (1)

(1) UMR CSGA 6265 CNRS, INRA, UBFC, 9E Boulevard Jeanne d’Arc, 21000 Dijon, France
(2) SICAREX Beaujolais, 210 Boulevard Victor Vermorel, CS 60320, 69661 Villefranche sur Saône Cedex, France
(3) ISA Lille, Institut Charles VIOLLETTE (ICV) EA 7394, 59000 Lille, France

Contact the author

Keywords

vineyards, grape varieties, mental representation, wine labels, experts, consumers

Tags

IVES Conference Series | Terroir 2016

Citation

Related articles…

Impact of grapevine leafroll virus infections on vine physiology and the berry transcriptome

Grapevine leafroll associated virus (GLRaV) infections deteriorate vine physiological performance and cause high losses of yield and fruit quality

Elucidating contributions by vineyard site on volatile aroma characteristics of pinot noir wines

Correlations between vineyard site and wine have, historically, been limited due to lack of uniformity in scion and rootstock clone and lack of controlled pilot-scale winemaking conditions, particularly temperature

AOC Saint-Romain, Hautes-Côtes-de-Beaune, Burgundy: analysis of a “terroir”

The aim of this study is to provide an overview of the terroir of Saint-Romain, Burgundy, based on three main information sources: official data relating to vines (CVI), soil cartography and a survey of winegrowers’ practices.

Influence of cover crops in a Tempranillo vineyard grown under the edaphoclimatic conditions of the Appellation of Origin Rueda

The way to manage the vineyard soils has certainly changed in Spain during the last years. Traditionally, the vineyards were tilled, but this growing technique has been replaced in some vineyards by the bare soil with herbicide

Effects of different antioxidant strategies on the phenolic evolution during the course of a white winemaking process

This work aimed to evaluate the evolution of phenolic compounds during white winemaking process up to bottling and 12 months storage, together with the influence of different antioxidant strategies