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IVES 9 IVES Conference Series 9 OIV 9 OIV 2024 9 Orals - Economy and law 9 Exploring diversified service offerings in the Spanish wine industry

Exploring diversified service offerings in the Spanish wine industry

Abstract

The Spanish wine industry stands at a crossroads, transitioning from a traditional emphasis on wine production to a landscape increasingly characterized by diversified service offerings. This paper delves into the nuances of servitization within spanish wineries, investigating the determinants of servitization and the impact of these diversified services on revenue streams. The paper posits hypotheses concerning the influence of various factors, such as winery size, location, market orientation, ownership structure, market competition, regulatory environment, market demand, firm capabilities, owner characteristics, and firm age, on the adoption of diversified service offerings in spanish wineries. The methodology involves comprehensive regression analysis to unravel the drivers of servitization within this context. We use a unique dataset of 688 wineries belonging to all do and docs in spain. Our findings unveil a rich spectrum of activities beyond wine production offered by spanish wineries. These activities are categorized based on prevalence and income share, providing insights into the diversity and distribution of services across different regions of spain. Results from regression analysis shed light on significant variables influencing the incidence and extent of diversified service offerings in spanish wineries. The discussion emphasizes the implications of these findings for strategic decision-making, sustainability practices, and industry competitiveness within the spanish wine sector. The study’s conclusions underscore the transformative potential of diversified service offerings in enhancing the economic viability, resilience, and market positioning of spanish wineries. It acknowledges research limitations and outlines pathways for future investigations, emphasizing the dynamic evolution of spain’s wine industry towards a more service-oriented paradigm.

Explorando las ofertas de servicios diversificados en la industria del vino en España

La industria vinícola española se encuentra en una encrucijada, pasando de un énfasis tradicional en la producción de vino a un panorama cada vez más caracterizado por una oferta de servicios diversificada. Este documento explora los matices de la servitización dentro de las bodegas españolas, investigando los determinantes de la servitización y el impacto de estos servicios diversificados en los flujos de ingresos. El documento plantea hipótesis sobre la influencia de varios factores, como el tamaño de la bodega, la ubicación, la orientación de mercado, la estructura de propiedad, la competencia de mercado, el entorno regulatorio, la demanda del mercado, las capacidades de la empresa, las características del propietario y la edad de la empresa, en la adopción de ofertas de servicios diversificados en las bodegas españolas. La metodología implica un análisis de regresión completo para desentrañar los impulsores de la servitización dentro de este contexto. Utilizamos un conjunto de datos único de 688 bodegas pertenecientes a todas las do y docs en españa. Nuestros hallazgos revelan un rico espectro de actividades más allá de la producción de vino ofrecidas por las bodegas españolas. Estas actividades se categorizan según su prevalencia y participación en los ingresos, proporcionando ideas sobre la diversidad y distribución de servicios en diferentes regiones de españa. Los resultados del análisis de regresión arrojan luz sobre las variables significativas que influyen en la incidencia y la extensión de las ofertas de servicios diversificados en las bodegas españolas. La discusión enfatiza las implicaciones de estos hallazgos para la toma de decisiones estratégicas, las prácticas de sostenibilidad y la competitividad dentro del sector vinícola español. Las conclusiones del estudio subrayan el potencial transformador de las ofertas de servicios diversificados para mejorar la viabilidad económica, la resiliencia y la posición en el mercado de las bodegas españolas. Reconoce las limitaciones de la investigación y esboza caminos para investigaciones futuras, enfatizando la evolución dinámica de la industria vinícola de españa hacia un paradigma más orientado al servicio.

Offres de services diversifiées dans l’industrie vinicole espagnole

L’industrie vinicole espagnole se trouve à un carrefour, passant d’un accent traditionnel sur la production de vin à un paysage de plus en plus caractérisé par des offres de services diversifiées. Cet article explore les nuances de la servitisation au sein des domaines espagnoles, en enquêtant sur les déterminants de la servitisation et l’impact de ces services diversifiés sur les flux de revenus. L’article avance des hypothèses concernant l’influence de divers facteurs, tels que la taille de la cave, la localisation, l’orientation du marché, la structure de propriété, la concurrence sur le marché, l’environnement réglementaire, la demande du marché, les capacités de l’entreprise, les caractéristiques du propriétaire et l’âge de l’entreprise, sur l’adoption d’offres de services diversifiées dans les domaines espagnoles. La méthodologie implique une analyse de régression exhaustive pour démêler les moteurs de la servitisation dans ce contexte. Nous utilisons un ensemble de données unique de 688 caves appartenant à toutes les do et docs en espagne. Nos résultats révèlent un riche éventail d’activités au-delà de la production de vin offertes par les caves espagnoles. Ces activités sont catégorisées en fonction de leur prévalence et de leur part de revenu, offrant des perspectives sur la diversité et la distribution des services dans différentes régions d’espagne. Les résultats de l’analyse de régression éclairent les variables significatives influençant l’incidence et l’étendue des offres de services diversifiés dans les domaines espagnoles. La discussion met en évidence les implications de ces résultats pour la prise de décisions stratégiques, les pratiques de durabilité et la compétitivité de l’industrie dans le secteur vinicole espagnol. Les conclusions de l’étude soulignent le potentiel transformateur des offres de services diversifiés pour améliorer la viabilité économique, la résilience et le positionnement sur le marché des caves espagnoles. Elle reconnaît les limites de la recherche et esquisse des voies pour de futures investigations, mettant en avant l’évolution dynamique de l’industrie viticole espagnole vers un paradigme plus orienté vers les services.

Publication date: November 18, 2024

Issue: OIV 2024

Type: Article

Authors

Nicolas Depetris Chauvin¹, Marta Fernandez Olmos²

¹ HES-SO/HEG-Geneve, Chemin du Salève 24, Petit Lancy, Switzerland
² University of Zaragoza, Spain

Contact the author*

Tags

IVES Conference Series | OIV | OIV 2024

Citation

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