Evidence of successful wine business strategies: customer acquisition, value or retention?

What if, in 25 years, most wines were dealcoholized and flavored ? What if vines were only cultivated to combat erosion, store carbon, and provide anthocyanins…? What if climate change completely changed the list of vine varieties cultivable for wine production in France? What if food stores had completely disappeared in favor of virtual platforms? And if… because the long-term future is not predetermined and therefore not knowable, because the future is open to several possibilities, because the future does not emerge from nothing but from the present which conceals heavy trends and weak signals, prospective approaches make it possible to consider the room for maneuver that actors have to promote the advent of a future, which we can hope to be chosen, at least in part.

Wine is at risk of being labelled as a dangerous health product, based on studies that focus on its alcohol content. However, multiple studies suggest that moderate consumption is healthy. Changing the focus from health impacts to the environmental and socioeconomic impacts that wine companies cause, what can be said?

It was at the end of the second world war that professor Branas laid the foundations of french vine selection. He was also behind the creation of domaine de vassal (1949) and antav (1962), which were to become the bridgeheads of the french strategy for the conservation, selection and multiplication of viticultural diversity. Initially based on visually virus-symptom-free massal selections, with the main aim of providing healthy, clearly-identified plant material, the process evolved as knowledge gained towards clonal selection.

G.r.a.s.p.o. Is not only the acronym for gruppo di ricerca per la salvaguardia e preservazione dell’originalità viticola di ogni territorio (‘research group for the safeguard and preservation of the originality of every territory’s grapes’), and is not just the italian synonym for ‘raspo’ (‘peduncle’) as treccani dictionary mentions: in the veneto dialect it is the whole bunch of grapes.

Recognizing the influence of alcohol preference on health behaviors is essential for developing tailored interventions that effectively promote healthier lifestyles and optimize disease management strategies in the vulnerable population of patients with cardiometabolic diseases (CMD). The present study aims to provide valuable insights into how alcohol preference relates to dietary habits and medication adherence among patients with CMD diseases.