Evidence of successful wine business strategies: customer acquisition, value or retention?

The wine sector is greatly threatened by climate change, but is also one of its contributors.

A soil management and vine irrigation trial was carried out for 4 consecutive years from 2020 to 2023 at agroscope’s experimental vineyard in leytron (Valais, Switzerland) with the Chasselas grape variety (clone 14-33/4, grafted on 5bb). Two types of soil maintenance (bare soil with chemical weeding and sown grass) coupled with two water regimes (with and without drip irrigation from flowering to veraison) were compared in a randomized design with four replicates of 10 vines each.

Of biocontrol products and resistant grape varieties, synthetic pesticides are still widely used to control fungal diseases and protect vines from potential damage caused by pests. The use of pesticides is strictly regulated, and their use can sometimes lead to transfer from the grapes to the must and then into the wine. The study of pesticide residues in grapes and wines is commonly carried out by wine producers in order, among other things, to optimize treatment routes, check that products comply with regulations, and ultimately guarantee the food safety of the wine.

This study investigates the notion of terroir by applying a phenomenological approach, focusing on the subjective experience of consumers. We will consider how terroir is described by consumers in order to gauge their subjective viewpoint and understand their way of describing and defining this spatiality.

Consumers’ demand for non-alcoholic wine has notably increased in the last years: this trend is a consequence of a growing interest in more healthy habits, and as a response to higher alcohol levels in wine due to climate change. In addition, drinking limitations due to physiological/pathological conditions (e.g., pregnancy, diabetes, hepatic disorders), driving regulations, ethical/religious considerations, and high import taxes on alcoholic beverages have positively influenced this marked (us$ 1.6 billion in 2021). International organisation of vine and wine (OIV) established that alcohol content defining wines must not be less than 8.5% vol, (OIV, 2017).