Evidence of successful wine business strategies: customer acquisition, value or retention?

Phenolic compounds or polyphenols are the most abundant and ubiquitous secondary metabolites present in the plant kingdom with more than 8000 phenolic structures currently known. These compounds play an important role in plant growth and reproduction, providing protection against biotic and abiotic stress such as pathogen and insect attack, UV radiation and wounding. (poly)phenols are widely distributed in the human diet mainly in plant-derived food and beverages (fruits, vegetables, nuts, seeds, herbs, spices, tea and red wine).

French viticulture is currently facing major challenges as it enters the new century: climate change, the need to reduce inputs, societal issues, changing consumer habits, labor shortages …. Vinopôle bordeaux-aquitaine, to which the teams from the chambre d’agriculture de la gironde belong, supports winegrowers of the gironde and bergerac-duras regions in the gradual evolution of their practices.

In recent years, the consumption of fine wines in Brazil has increased significantly, a phenomenon that is also reflected in the expansion of production to new regions. In the brazilian southeast for example, the so-called “winter wines” are being produced, through management in two cycles, one of formation and one of production, with two prunings and one harvest per year, a technique known as double pruning, with vineyards established at altitudes close to or above 1,000 m above sea level.

Organic wines, although resulting from a production method based on the non-use of synthetic phytosanitary products, are not always free of residues. These residues can result from cross-contamination during production in the field or in the cellar, during the production or aging of the wine. In recent years, with the improvement of analysis techniques, a molecule, phosphonic acid, the main metabolite of fosetyl-al (banned in organic farming) is regularly quantified in organic wines and its origin is not clearly identified.

Climate change poses a significant challenge for global viticulture, with growing evidence of its negative impact on thermal and hydric regimes, both of which are essential for the development of table grapes.