Evidence of successful wine business strategies: customer acquisition, value or retention?

The shelf life of wine is a major concern for the wine industry. This is particularly true for wines intended for long cellaring, which are supposed to reach their peak after an ageing period ranging from a few months to several years, or even decades. Low, controlled oxygen inputs through the closure system are generally necessary for the wine to evolve towards its optimum organoleptic characteristics. Our previous studies have already shown that the interface between the cork and the bottleneck plays a crucial role in the transfer of oxygen into the bottled wine.

Worldwide, with an average of 6.7 million cultivated hectares, of which exclusively 51% in Europe (faostat, 2021), the production of table and wine grapes is a leading sector, with continued growth in Europe in the area devoted to vine cultivation. during the growing season, most of the plant organs can be susceptible to several fungal and oomycete diseases, leading to important economic losses and causing detrimental effects on fruit quality. the increasingly scarce availability of fungicidal products, often also related to their relative impact on the environment, coupled with the emergence of resistance in the pathogen to these products, make defence increasingly challenging.

Recent decades have witnessed an evolving trend of diverse product types, improved quality, and green, low-carbon, and sustainable development in chinese wine market. A quality evaluation system, namely, with a dual orientation of “flavor compounds” and “sensory evaluation” is used as guidance for winemaking innovation in China.

In the context of climate change and the growing need to reduce the use of phytosanitary products, the exploration of disease-resistant grape varieties and/or adapted to drought conditions is becoming crucial for the wine industry in certain regions of France, such as Occitanie. Currently, exploring the oenological potential of varieties by analyzing their biochemical composition before and after winemaking comes rather late in the varietal selection process.

In recent years, the consumption of fine wines in Brazil has increased significantly, a phenomenon that is also reflected in the expansion of production to new regions. In the brazilian southeast for example, the so-called “winter wines” are being produced, through management in two cycles, one of formation and one of production, with two prunings and one harvest per year, a technique known as double pruning, with vineyards established at altitudes close to or above 1,000 m above sea level.