Evidence of successful wine business strategies: customer acquisition, value or retention?

The Campanha Gaúcha is located in the pampa biome and has unique characteristics, as it is the hottest producing region with the lowest volume of rain in Southern Brazil. Furthermore, the large extensions of flat or low-sloping areas, harsh winters and great sunshine during the ripening period, made this the second largest producer of fine wines in Brazil.

Non-saccharomyces yeasts gained an increased interest in winemaking during the last decades, due to their ability to produce relevant amounts of polysaccharides. Moreover, a significant release of glutathione into the wine during fermentation was also observed with these strains, as well as an improvement of color stability and wine aroma profile. Valuable results have been obtained by hanseniaspora spp. concerning the release of polysaccharides and the production of acetic esters, mainly during fermentation.

Enhancing the mineral wine profile: from authentication to identification by artificial intelligence for enhanced security. Analysis of a wine’s mineral concentration profile provides a distinctive fingerprint for each cuvée. Unlike organic profiles, this identification signature remains stable over time and can be deciphered using direct analysis by inductively coupled mass spectrometry (icp-ms).

New breeding techniques (NBTS) could play a significant role in the genetic improvement of grapevine by producing new grape varieties with improved quantitative and qualitative characteristics. However, the application of these new techniques faces some technical challenges. One of the challenges is the generation of embryogenic calluses, which are not only difficult to obtain but it is also difficult to maintain their competence during in vitro cultivation, and thus regenerate plants without defects.

The global wine production is continuously evolving to meet the new demands and preferences of consumers. in this evolving scenario, it’s important to determine which trends will be short-lived and which will remain over time. The promotion of healthier habits has encouraged consumers to try to find alternatives with low or no alcohol content. The challenge for the industry is to produce an alcohol-free wine that retains the familiar aromas and mouthfeel of traditional wine but without alcohol. Ethanol is the most abundant compound in wine, excluding water.