Evidence of successful wine business strategies: customer acquisition, value or retention?

To face emerging competition and challenges, wine producers globally rely on precision viticulture (PV) solutions to boost productivity, enhance quality, increase profitability, and reduce the environmental impact of vineyards. Current pv methods predominantly use multispectral sensor data from several platforms (satellites or vineyard installations). However, these applications generally use data analysis strategies lacking physiological grapevine support.

The selection of ancient grapevine varieties aims to achieve genetic gains in several important traits that can make the variety more interesting for the objectives of the producers. Traditionally, yield and quality traits of the must have been considered for selection, but many others can be taken into account. Linear mixed models are fitted to the data to predict the empirical best linear unbiased predictors (EBLUPs) of genotypic effects for each evaluated trait, which will be the basis for selection.

Grapevines are very sensitive to weather conditions. Excessively hot and dry periods trigger the activation of survival mechanisms, such as reduction of crop transpiration and the redistribution of water. Monitoring these mechanisms is, therefore, essential to better understand the grapevine water dynamics and maximize water-use efficiency.

This study examines the impact of wine tourism development on the sustainable competitive advantage of Spanish wineries, while also exploring the mediating roles of winery image and winery reputation in this relationship.

Ovalbumin (ova), a natural clarifying protein, is particularly suitable for clarifying red wines. It helps improve the tannic and polyphenolic stability of the wine by removing the most astringent tannins and contributing to soften and refine the structure. Ova binds to suspended particles, proteins, polysaccharides, and, to a lesser extent, tannins through electrostatic and hydrophobic interactions, forming large complexes that can be removed from the wine through fining and/or filtration before bottling.