Evidence of successful wine business strategies: customer acquisition, value or retention?

In the context of climate change and the growing need to reduce the use of phytosanitary products, the exploration of disease-resistant grape varieties and/or adapted to drought conditions is becoming crucial for the wine industry in certain regions of France, such as Occitanie. Currently, exploring the oenological potential of varieties by analyzing their biochemical composition before and after winemaking comes rather late in the varietal selection process.

The sustainability certification ‘nachhaltig austria’ (www.sustainableaustria.com) has been offered to austrian wineries in an online version for 10 years and over 25% of the austrian wine-growing area is now certified. Since the 2022 harvest, ‘nachhaltig austria’ has automatically calculated the carbon footprint for each winery, per hectare of vineyard, per litre of bulk wine and per 0.75-litre bottle (poelz, w. And rosner, f.g. 2023). In last year’s publications and numerous presentations at national and international level, topics such as refilling glass bottles, lightweight glass bottles, renewable energy, … Etc.

The enzymatic browning of grape must is still a major problem in oenology today [1] being particularly serious when the grapes have been infected by grey rot [2]. Browning is an oxidation process that causes certain foods to turn brown, which often leads to them being rejected by consumers [3]. This is a particular problem in the case of wine, because grape must is very vulnerable to enzymatic browning [4].

Major and trace elements are essential for the development of grapes used for the wine. They are primarily originating from the soil. Some elements are also seldomly added during the wine making process. Therefore, the largest spectrum of major, trace and ultra-trace elements in the final wine product is a good signature of its geographical origin. In the frame of the European tracewindu, we have developed a very original multi-isotopic dilution method using triple quadrupole icp/ms.

Malolactic fermentation (MLF) is an important step in winemaking to improve wine quality through deacidification, increased microbial stability, and altered wine flavor. The phenolic composition of wine influences the growth and metabolism of lactic acid bacteria (lab) used for MLF.