Evidence of successful wine business strategies: customer acquisition, value or retention?

The pinking is a phenomenon that can occur in white wine produced with white grape causing the color change from yellow to red-salmon hue. Even if its appearance is highly variable and dependent to the vintage, the wines from certain grape varieties, such as Sauvignon blanc, Chardonnay, Riesling and Trebbiano di Lugana, have been identified to be more susceptible to the pinking.

The european union has estimated that energy consumption for wine production is about 1,750 million kwh per year, of which 500 million kwh is attributable to italy. In recent years, Italy has emerged as the world’s leading wine producer with about 50 million hectoliters per year. About 20 percent (9.8 million hectoliters) of Italian wine is marketed after refermentation according to the Charmat-Martinotti method.

Climate change is increasing the frequency and severity of environmental hazards (e.g., prolonged drought), and even non-extreme climate events (e.g., a period of slightly warmer temperatures) can lead to extreme impacts when they occur simultaneously with other (non-extreme) events.

The sustainability certification ‘nachhaltig austria’ (www.sustainableaustria.com) has been offered to austrian wineries in an online version for 10 years and over 25% of the austrian wine-growing area is now certified. Since the 2022 harvest, ‘nachhaltig austria’ has automatically calculated the carbon footprint for each winery, per hectare of vineyard, per litre of bulk wine and per 0.75-litre bottle (poelz, w. And rosner, f.g. 2023). In last year’s publications and numerous presentations at national and international level, topics such as refilling glass bottles, lightweight glass bottles, renewable energy, … Etc.

Precision viticulture aims to optimize vineyard management by monitoring and responding to variability within vine plots. this work presents a comprehensive study on the application of hyperspectral imaging (hsi) technology for monitoring purposes in precision viticulture. authors explore the deployment of hsi sensors on various platforms including laboratory settings, terrestrial vehicles, and unmanned aerial vehicles, facilitating the collection of high-resolution data across extensive vineyard areas.