Terroir 2014 banner
IVES 9 IVES Conference Series 9 Does the sustainability perception depend on the Terroir?

Does the sustainability perception depend on the Terroir?

Abstract

The main scope of this research has been to investigate what values are attributed to the concept of “sustainability” by the wine producers of two different wine territories of Piedmont; the terroir of the Barolo DOCG and the the terroir of the Gavi DOCG. The research wants to emphasize how much the characteristic elements of each terroir influence the perception of the concept of sustainability among producers. 

In the present work, sustainability has been assessed under three criteria: 

  • environmental (choice of farming techniques for the vineyard, adoption of environmental certifications and best practices, defence of vineyard biodiversity and landscape preservation);
  • socio-economic (type of business conduction, type of work contracts, forms of remuneration for the grapes, relations with professional associations).
  • productive (estimate of emissions generated during the production processes and, in the case of the carbon footprint, during the product’s life cycle). 

The inquiry has been conducted through face to face interviews with members of a selected group of wine firms, wine cooperatives and other producers located in the investigated territories with the objective of evaluating the existence between their distinct categories of relevant differences in the perception and interpretation of the concept of sustainability. 

The processing of the obtained data has noticed the coexistence of different forms of judgment and sensitivity toward the analysed subject. At the same time it has been observed a non homogeneous perception of the value of “sustainability” in the different fields investigated due to the lack of an univocal definition of the same concept of “sustainability” in the wine sector. 

In the terroir of Barolo DOCG, a traditional productive area of certified wines, there is a certain quota of producers who can be identified as “sustainable” without a clear awareness on their part. In the terroir of Gavi DOCG, on the other hand, it seems that sustainability is experienced with more attention due especially to the precise strategy of some producers oriented to the concept of sustainability for reasons of company and market policy. 

Therefore “sustainability” could be influenced effectively by the territorial context in which the producer operates and could substantially reinforce both the image of Piedmontese wines and their terroir of production, intercepting that growing segment of final consumers who uses the attributes related to the sustainability of a wine as a discriminating element of their purchasing choice.

DOI:

Publication date: August 18, 2020

Issue: Terroir 2014

Type: Article

Authors

Stefano MASSAGLIA (1) , Danielle BORRA (1), Alessio Marco LAZZARI (1), Elena MANIA (1) , Silvia GUIDONI (1)

(1) Dipartimento di Scienze Agrarie, Forestali e Alimentari, Università di Torino, Largo Paolo Braccini 2,10095 Grugliasco (To),Italy 

Contact the author

Keywords

Barolo, Gavi, Terroir, Sustainability

Tags

IVES Conference Series | Terroir 2014

Citation

Related articles…

Application of nitrogen forms such as nitrate, urea, and amino acids effects on leaf and berry physiology and wine quality

Nitrogen (N) uptake by grapevine roots in forms like nitrate, ammonium, urea, or amino acids influences vegetative and generative growth, impacting grape quality and wine sensory profile. The study examined nitrogen’s influence on phenolic compounds in leaves, berries, and wine across different scales — hydroponics, soil culture, and vineyard trials. Nitrogen forms altered metabolite patterns in leaves and wine significantly, affecting aroma and flavor. Key nitrogen assimilation enzymes (NR, NiR, GS) in grapevine rootstocks responded to nitrogen forms and timing. Hydroponically grown rootstocks fertilized with various forms showed differences in enzyme expression and activity, suggesting rootstocks can assimilate amino acid glutamine (Gln).

The impact of nutrition label formats on wine consumer preferences

Recent regulations concerning alcoholic beverages have prompted producers to revise their product labels to incorporate nutritional information. In this context, qr codes containing such information, known as e-labels, are now being employed on wine labels for the first time.

Regionality in Australian Pinot Noir wines: A study using NMR and ICP-MS with commercial wines

Aim: Wine quality and character are defined in part by the terroir in which the grapes are grown. Metabolomic techniques, such as nuclear magnetic resonance (NMR) spectroscopy and inductively coupled plasma mass spectrometry (ICP-MS), are used to characterise wines and to detect wine fraud in other countries but have not been extensively trialled in Australia. This study aimed to investigate the use of ICP-MS and NMR to characterise a selection of Pinot noir wines.

Using NIR/SWIR hyperspectral camera mounted on a UAV to assess grapevine water status in a variably irrigated vineyard

Vineyards face climate change, increasing temperatures, and drought affecting vine water status. Water deficit affects plant physiology and can ultimately decrease yield and grape quality when it is not well managed. Monitoring vine water status and irrigation can help growers better manage their vineyards.

The rootstock, the neglected player in the scion transpiration even during the night

Water is the main limiting factor for yield in viticulture. Improving drought adaptation in viticulture will be an increasingly important issue under climate change. Genetic variability of water deficit responses in grapevine partly results from the rootstocks, making them an attractive and relevant mean to achieve adaptation without changing the scion genotype. The objective of this work was to characterize the rootstock effect on the diurnal regulation of scion transpiration. A large panel of 55 commercial genotypes were grafted onto Cabernet Sauvignon. Three biological repetitions per genotype were analyzed. Potted plants were phenotyped on a greenhouse balance platform capable of assessing real-time water use and maintaining a targeted water deficit intensity. After a 10 days well-watered baseline period, an increasing water deficit was applied for 10 days, followed by a stable water deficit stress for 7 days. Pruning weight, root and aerial dry weight and transpiration were recorded and the experiment was repeated during two years. Transpiration efficiency (ratio between aerial biomass and transpiration) was calculated and δ13C was measured in leaves for the baseline and stable water deficit periods. A large genetic variability was observed within the panel. The rootstock had a significant impact on nocturnal transpiration which was also strongly and positively correlated with maximum daytime transpiration. The correlations with growth and water use efficiency related traits will be discussed. Transpiration data were also related with VPD and soil water content demonstrating the influence of environmental conditions on transpiration. These results highlighted the role of the rootstock in modulating water deficit responses and give insights for rootstock breeding programs aimed at identifying drought tolerant rootstocks. It was also helpful to better define the mechanisms on which the drought tolerance in grapevine rootstocks is based on.