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IVES 9 IVES Conference Series 9 International Terroir Conferences 9 Terroir 2012 9 Ancient and recent construction of Terroirs 9 The Pampa and the vineyard: gaucho´s natural and symbolic aspects in the identity´s constitution of “Vinhos da Campanha”’s terroir – RS/Brasil

The Pampa and the vineyard: gaucho´s natural and symbolic aspects in the identity´s constitution of “Vinhos da Campanha”’s terroir – RS/Brasil


The wine region of “Vinhos da Campanha” is located in southern Brazil, on the Uruguay borderline. The colonization’s process in the region was characterized by territorial disputes between Portuguese and Spanish people during the nineteenth century. From this miscegenation, ethnic influenced by Castilian, Portuguese and local Indians, is constituted a new social type, called “gaucho”. The “gaucho” is identified with the border region and connected to pastoralism and farms, using a bucolic form to landscape description. During the development of viticulture in the region, it is possible to observe the progressive incorporation of local elements in this terroir, by the use of images or figures of speech, which incorporate geomorphological aspects of the landscape, the Pampa biome, and symbolic factors, making mention of regional culture aspects and the gaucho. In this way, the text discuss how the producers are appropriating the values and factors to give identity to the local wine and its terroir, by the analyse of photography, iconography and language expressions; also understanding how the terroir is turning into an element of reading and affirmation of local identity.


Publication date: August 26, 2020

Issue: Terroir 2012

Type: Article



(1) Professor of Federal Institute of Education, Science and Technology of Rio Grande do Sul (IFRS); Doctoral student in geography in Federal University of Rio Grande do Sul UFRGS)
(2) Professor in the postgraduate program in geography at the Federal University of Rio Grande do Sul (UFRGS)

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Vinhos da Campanha, terroir, terroir identity, landscape


IVES Conference Series | Terroir 2012


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