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IVES 9 IVES Conference Series 9 La protection des terroirs viticoles dans l’AOC Côtes du Rhône (France)

La protection des terroirs viticoles dans l’AOC Côtes du Rhône (France)

Abstract

[English version below]

Les terroirs viticoles, et plus particulièrement ceux des vignobles AOC, sont aujourd’hui menacés par de multiples agressions. Ces territoires sont non seulement l’outil de production mais participent aussi, via l’image qu’ils renvoient du vignoble, à la valeur ajoutée des vins. Il est nécessaire de mettre en œuvre des démarches de protections.
Cet article vise à démontrer de manière appliquée les différentes formes de protections des terroirs viticoles. A partir d’exemples concrets développés dans le vignoble des Côtes du Rhône, les auteurs s’interrogent sur les réalités des démarches menées et leur conjugaison.
La protection des terroirs viticoles AOC des Côtes du Rhône sera abordée sous l’angle :
de l’Appellation d’Origine Contrôlée : fonctionnement, efficacités et limites ;
juridique : démarches existantes gérées par le Service de protection des terroirs du Syndicat d’appellation (Organisme de Défense et de Gestion) et les lacunes rencontrées ;
paysager : à travers le zonage agro-paysager de plus d’une quarantaine de communes de
l’aire d’appellation depuis 5 ans, qui pose la question de sa traduction dans les documents d’urbanisme et, plus largement, d’une approche transversale et partagée des paysages de vignobles (cf. Charte Internationale des Paysages Viticoles de Fontevraud) ;
environnemental : via des actions et des pratiques, ponctuelles ou collectives, orientées vers la durabilité et la pérennisation de la viticulture (vignobles et entreprises). Une étude est en cours pour diagnostiquer les initiatives existantes et établir un plan stratégique pour les années à venir ;
territorial : par une veille permanente qui amène le plus souvent à des réunions de concertation avec les collectivités, démarche indispensable à la reconnaissance politique de la valeur des terroirs viticoles.
Enfin, les résultats obtenus à ce jour mènent les auteurs à s’interroger sur la réelle efficacité du niveau de protection atteint. Ils évoquent la nécessité de développer une approche transversale, qui conjugue et combine les différents angles évoqués de la protection.

 

The wine-growing areas, especially in vineyards with appellation of controlled origin, are now threatened by multiple attacks. These territories are not only the tool of wine production but also participate through the image of the vineyard they refer to the value-added wines. It is necessary to implement protective actions.
This article aims to demonstrate a practical way the various forms of protection of wine terroirs. From concrete examples developed in the vineyards of the Cotes du Rhone, the authors discuss the realities of procedures performed and their combination.
The protection of terroirs of the Côtes du Rhône AOC will be discussed in terms of :
The AOC : operating efficiencies and limitations ;
Legal protection : existing approaches, managed by the service of protection of the terroirs of SGVRCDR (Organization of Defence and Management of AOC area), but the gaps encountered;
Landscape protection : through agricultural and landscape zoning of more than forty communes of the appellation area for 5 years, which raises the question of its translation into planning documents and more broadly of a horizontal approach and shared landscapes of vineyards (cf. Charter of the International Wine Landscapes Fontevraud) ;
Environmental protection : through actions and practices, individual or collective, oriented towards sustainability and the sustainability of viticulture (vineyards and wine businesses).
A study is underway to diagnose existing initiatives and develop a strategic plan for the future;
Territorial protection : a continuous watch that most often leads to consultation meetings with communities, a process essential to the political recognition of the value of wine terroirs.
Finally, the results obtained so far led the authors to question the real effectiveness of the level of protection achieved. They say they need to develop a horizontal approach, which combines and combines different angles evoked protection.

DOI:

Publication date: December 3, 2021

Issue: Terroir 2010

Type: Article

Authors

B. RODRIGUEZ LOVELLE (1), L. FABBRI (2), A. PUJOL (3)

(1,3) Syndicat Général des Vignerons Réunis des Côtes du Rhône

(1) Service technique – Institut Rhodanien – 2260 Rte. du Grès – 84100 Orange (France)

(3) Service protection des terroirs – Maison des Vins – 6 rue des Trois Faucons – 84000 Avignon (France)

(2) Territoires & Paysages – Hôtel d’entreprises – 10 av. de la Croix Rouge – 84000 Avignon (France)

Contact the author

Keywords

Terroir, aménagement du territoire, protection juridique, paysage, potentiel de production, AOC, Côtes du Rhône, zonage
« Terroir », territory planning, legal protection, landscape, production potential, appellation of controlled origin, « Côtes du Rhône », zoning

Tags

IVES Conference Series | Terroir 2010

Citation

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