The decision for grape berries to ripen involves a complex interplay of genetic regulation and environmental cues. This review explores the molecular mechanisms underlying the transition from vegetative growth to ripening, focusing on transcriptomic studies and the role of the NAC gene family. Transcriptomic analyses reveal a significant rearrangement of gene expression patterns during this transition, with up-regulation of ripening-related genes and down-regulation of those associated with vegetative growth. A molecular phenology scale providing a high-precision map of berry transcriptomic development, indicates that key molecular changes occur well before the onset of ripening.