Research summary on the use of Terroir as a wine purchasing cue

Climate change and reduction of inputs are two major challenges for viticulture and oenology. With increasing temperature, wines become less acid and microbiologically less stable (1).

Context and purpose of the study ‐ Recently early defoliation (ED) has been tested in several high‐ yielding grapevine varieties and sites aiming at reducing cluster compactness and hence, regulating yield and susceptibility to botrytis bunch rot infection. The reported results have been generally positive, encouraging growers to use this canopy management technique as an alternative for replacing the conventional time‐consuming cluster thinning and, simultaneously, as a sustainable practice to reduce the use of fungicides. However, ED increases berry sunburn risks and/or can induce carry‐over effects on vigor and node fruitfulness as shown in the two case studies reported in this work.

Scientific information on grapevine response to predicted levels of climate parameters is scarce and not sufficient to properly position the Wine Industry for the future. It is critical that the combined effects of increased temperature and CO2 on grapevines should be examined, without omitting the important link to soil water conditions. The purpose of this study is to quantify the effects of envisioned changes in climatic parameters on the functioning and growth of young grafted grapevines under controlled conditions, simulating expected future climate changes. Scientific knowledge of precisely how the newly-planted grapevine will react morphologically, anatomically and physiologically (at leaf, root and whole plant level) to the expected changes in important climatic parameters will enable producers to make better-informed decisions regarding terroir, cultivar and rootstock choices as well as the adaptation of current cultivation practices.

The global consumer demand for low or non-alcoholic wine is growing steadily in recent years, driven by health concerns, religious beliefs, and personal taste preferences etc.. Consequently, the removal of alcohol from wine can significantly alter its chemical and sensory properties, including color, aroma, and taste, which make a significant challenge for consumer to accept these products. Ethanol plays a crucial role in various chemical reactions and interactions that contribute to the development of wine’s characteristics.

Wine production is a globally significant and intricate industry, characterized by diverse regions, grape varieties, and producers. Competitive advantage in wine production and marketing arises from localized natural attributes known as terroir, combined with transferable expertise in agronomic practices, winemaking methods, packaging, distribution, and marketing. Wine is a very globalized product with 40% of the total output exported. Globalization has prompted discussions on convergence of business and production practices across industries, driven by technological progress and adoption of international standards. However, persisting differences in cultural norms, institutional frameworks, and regulatory environments hinder full convergence.