Terroir 2006 banner
IVES 9 IVES Conference Series 9 International Terroir Conferences 9 Terroir 2006 9 Contributions to the definition of terroir (Terroir 2006) 9 The concept of « terroir »: what does that mean ? What is it useful for ? French young adults perception

The concept of « terroir »: what does that mean ? What is it useful for ? French young adults perception

Abstract

Far from complicated discussions on the relevant way to define « terroir », this article deals with the social perception that French young adults (aged from 18 to 30) have of this concept and the way it can help them to become wine consumers. For young adults, « terroir » has two major meanings: on the first hand, through the identification of restricted areas, it allows them to feel as a membership of a local community that they are proud to represent and to further, for example by drinking local wine; on the other hand, consumption of « terroir-products » is a means to struggle against the standardization of ways of life and to stand up for regional know-how and taste’s authenticity. As a result, and in spite of their difficulties to appreciate wine’s flavour, the concept of « terroir » appears important to help young adults to enter the complex universe of wine. Moreover, this issue seems to go past French frontier and concerns nowadays all wine producer countries. The aim is the same everywhere: it consists in charming consumers while offering them a high quality level and a « typicity » of the wine.

DOI:

Publication date: January 12, 2022

Issue: Terroir 2006

Type: Article

Authors

Isabelle SAULLE

Département de sociologie, Université Victor Segalen, Bordeaux 2, 3 ter, place de la Victoire
33076 Bordeaux cedex, France

Contact the author

Keywords

French young adult, social perception, sociology, terroir, wine consumption

Tags

IVES Conference Series | Terroir 2006

Citation

Related articles…

Évaluation environnementale de pratiques vitivinicoles innovantes

The Institut Français De La Vigne Et Du Vin (IFV) is conducting many experiments on innovative winegrowing practices, which are emerging in companies in the sector, or which are still at the R&D stage for agricultural suppliers. The purpose of these practices may be to reduce environmental impact, to adapt vineyards to climate change, or to achieve other technical, economic or social aims. Whatever the objective, it is necessary to verify the relevance of these new practices, and in particular their environmental relevance, i.e. That at the very least, the changes in practices do not increase the environmental impact of the technical itineraries.

Towards faultless Grenache wines: impact of climate and maturity

Climate change is affecting wine production and inducing significant variability in wine composition between vintages.

The role of phytoplasma effector interaction with phosphoglucomutase in the pathogenicity of ‘Candidatus Phytoplasma solani’ in grapevine 

Bois noir is the most widespread phytoplasma grapevine disease in Europe. It is associated with ‘Candidatus Phytoplasma solani’. In symptomatic grapevines cv. ‘Zweigelt’ infected with ‘Ca. P. solani’ compared with uninfected grapevines, metabolic pathways associated with phosphorylated sugar production were induced both at the transcriptional level and at the level of activity of the corresponding enzymes (Dermastia et al., 2021, Int. J. Mol. Sci. 22: 3531). In particular, the expression of gene coding for phosphoglucoisomerase was upregulated, resulting in increased phosphoglucoisomerase enzyme activity.

Pedological criteria according to the French hierarchy of vintages, Appellations d’Origine Contrôlée (AOC): study of two toposequences located in the Burgundian “Côte”

The concept of terroir is defined by a set of natural and human factors. On the slopy vineyards of the Burgundian « Côte », the « Appellations d’Origine Contrôlée (AOC) » spread out according to the slope in their order of quality : « AOC Grand Cru » at the top, « AOC Premier Cru » and « AOC Village » and « Bourgogne » on the piemont. In order to correlate the hierarchy of the vintages with the evolution of the topographic and pedological criteria, two toposequences were studied, in Gevrey Chambertin (« Côte de Nuits ») and Aloxe Corton (« Côte de Beaune »).

Amphora Wines: To Pitch Or Not To Pitch

Amphora wines are known in Portugal as Vinhos de Talha. In this technology, alcoholic fermentation takes place in clay vessels that traditionally were pitched inside using pine pitch. Vinhos de Talha has a distinctive sensorial profile, due to the ancestral technique of vinification. However nowadays, some clay vessels are impermeabilized with other materials than pitch, such as bee wax and mainly epoxy resins.