The concept of « terroir »: what does that mean ? What is it useful for ? French young adults perception

The wine aroma is constituted by hundred of volatile chemical compounds that depend on many viticultural and oenological factors.

Over the past two years, the AWRI has received 69 wine samples suspected of being affected by mousy off-flavour. The character has been mostly observed in white wines.

Artificial intelligence (AI) for winegrowers refers to robotics, smart sensor technology, and machine learning applied to solve climate change problems. Our research group has developed novel technology based on AI in the vineyard to monitor vineyard growth using computer vision analysis (VitiCanopy App) and grape maturity based on berry cell death to predict flavor and aroma profiles of berries and final wines.

Aim: Geographical Indications-GI are commonly used to protect territorial products around the world, such as cheese and wine. This qualification is useful because it improves the producer’s organization, protects and valorizes the distinct origin and quality of the product, increases recognition and notoriety, and adds value for products. Tropical wines are mainly produced in Brazil, India,

This presentation illustrates a series of successful wine businesses, which have managed to counter the downward trend impacting the global industry. How these businesses have been successful is explained through the planning and execution of strategies that focused on a clear and consistent aim in attracting new consumers. These cases add weight to the ehrenbergian position that for a business to be successful it must target new customers as a priority over alternative options like increasing value or improving customer retention.