Terroir 1996 banner
IVES 9 IVES Conference Series 9 « Wine routes »: a collective brand to build a wine reputation on the basis of terroir and landscapes

« Wine routes »: a collective brand to build a wine reputation on the basis of terroir and landscapes

Abstract

[English version below]

Le marché international du vin est désormais tourné vers la qualité et les vignobles de vin de masse se transforment pour construire la qualité et la réputation de leurs produits. Cette construction s’appuie notamment sur la valorisation de ressources territoriales de nature physique (terroir, pacage, écosystème) et humaine (savoir-faire, culture, patrimoine…). Les « Routes des Vins » sont des exemples concrets de ces processus de «territorialisation», combinant ces ressources territoriales pour communiquer sur l’ancrage géographique et la spécificité des vins. Les «Routes des Vins» émergentes, observées dans les régions vitivinicoles en transition vers la qualité, en Languedoc Roussillon, à Mendoza (Argentine) et au Western Cape (Afrique du Sud), participent souvent à la valorisation des terroirs, en organisant un itinéraire sur le territoire associé, en faisant découvrir les vins «de qualité», les paysages, les pratiques et le savoir-faire associés à leur élaboration.

Cette communication propose d’analyser les relations entre les «Routes des Vins» observées dans ces trois régions de «l’Ancien et du Nouveau Monde » et la valorisation des terroirs viticoles. Nous montrons d’abord l’importance que prennent les routes des vins, associées au tourisme viticole dans la construction de la réputation des vins. Ensuite, nous analysons la double relation entre les routes des vins et le zonage viti-vinicole. Nous présentons enfin différents types de routes des vins selon leurs relations au territoire.

In the wine sector, prompted by changes in consumption and international trade, mass wine production is being transformed into a quality wine system. Improving the wine quality and establishing its reputation are based on the valorization of territorial resources – geographic (terroir, landscape, ecosystem) and human (savoir faire, culture). This process can be traced through the construction of “wine routes”. Indeed, the emerging “wine routes” in Languedoc Roussillon, Mendoza (Argentina) and the Western Cape (South Africa) are contributing to the process of “zoning”, by organizing an itinerary inside the area of appellation, through the production of quality wines associated with local landscapes and specific production practices.

This paper analyses the relation between the establishment of “wine routes” and zoning issues, in both Old and New World wine regions. In Languedoc Roussillon, Mendoza as well as the Western Cape, we investigate the reciprocal relations between wine routes and the valorization of zoning. Flowing from this analysis we present a typology of wine routes based on their relation to territorial resources.

DOI:

Publication date: February 15, 2022

Issue: Terroir 2002

Type: Article

Authors

Emilie VANDECANDELAERE (1), Joachim EWERT (2)

(1) ENESAD INRA SAD, UMR Innovation, 2 Place Viala, 34060 Montpellier cedex 2
(2) Department of Sociology, Private bag XI Matieland 7602 University of Stellenbosch, Stellenbosch, South Africa

Contact the author

Keywords

Route des Vins, terroir, paysage, structure de coordination
wine route, terroir, landscape, co-ordination structures

Tags

Terroir 2002

Citation

Related articles…

Ageing of Sauvignon Blanc white wines with Specific Inactivated Dry Yeasts: Effect on physical and chemical characteristics

Del Barrio-Galán, R.a, b, Gómez-Parrini, A.a, Peña-Neira, A.b a Lallemand Inc. Chile y Compañía Limitada, Rosario Norte 407, piso 6, Las condes, Santiago, Chile b Department of Agro-Industry and Enology, Faculty of Agronomical Sciences, University of Chile, Post Office Box 1004, Santa Rosa 11315, La Pintana, Santiago, Chile It is well known that polysaccharides, mainly mannoproteins, play an important role on physical, chemical and sensory quality of wines. The ageing of white wines on lees is used in order to release higher amounts of polysaccharides by the autolytic processes in order to obtain higher-quality wines. However, this technique is too slow, because the temperature and pH conditions are not the most suitable for this process. In addition, it can also involve certain disadvantages such as a greater demand on winery resources, a longer period of wine storage, the appearance of reduction notes and some microbiological alterations.

Assessment of plant water consumption rates under climate change conditions through an automated modular platform

The impact of climate change is noticeable in the present weather, making water scarcity the most immediate mediator reducing the performance and viability of crops, including grapevine (Vitis vinifera L.). The present study developed a system (hardware, firmware, and software) for the determination of plant water use through changes in weight through a period. The aim is to measure the differences in grapevine water consumption in response to climate change (+4oC and 700 ppm) under controlled conditions. The results reveal a correlation between daily plant consumption rates and reference evapotranspiration (ETo).

Climate modeling at local scale in the Waipara winegrowing region in the climate change context

In viticulture, a warming climate can have a very significant impact on grapevine development and therefore on the quality and characteristics of wines across different spatial scales, ranging from global to local. In order to adapt wine-growing to climate change, global climate models can be used to define future scenarios, but only at the scale of major wine regions. Despite the huge progress made over the last ten years in terms of the spatial resolution of climate models (now downscaled to a few square kilometres), they are not yet sufficiently precise to account for the local climate variability associated with such parameters as local topography, in spite of these parameters being decisive for vine and wine characteristics. This study describes a method to downscale future climate scenarios to vineyard scale. Networks of data loggers have been used to collect air temperature at canopy level in the Waipara winegrowing region (New Zealand) over five growing seasons. These measurements allow the creation of fine-scale geostatistical models and maps of temperature (at 100 m resolution) for the growing season. In order to model climate change at pilot site scale, these geostatistical models have been combined with regional climate change predictions for the periods 2031-2050 and 2081-2100 based on the RCP8.5 climate change scenario. The integration of local climate variability with regionalized climate change simulations allows assessment of the impacts of climate change at the vineyard scale. The improved knowledge gained using this methodology results from the increased horizontal resolution that better addresses the concerns of winegrowers. The results provide the local winegrowers with information necessary to understand current processes, as well as historical and future viticulture trends at the scale of their site, thereby facilitating decisions about future response strategies.

Impact of Ecklonia maxima seaweed extract on the vegetative, reproductive and microbiome in Vitis vinifera L. cv Cabernet-Sauvignon

Context and purpose of the study. Climate change is a major challenge in wine production. It results in erratic weather conditions which may lead to a reduction in grape yield and the subsequent grape and wine quality.

Developing an integrated viticulture in the upper part of the hill Somló

The hill Somló looks like a huge island wich jumps out of the see, a few kilometers away from the slope of Bakony highland and on the edge of the Hungarian small plane.