 IVES 9 IVES Conference Series 9 « Wine routes »: a collective brand to build a wine reputation on the basis of terroir and landscapes

« Wine routes »: a collective brand to build a wine reputation on the basis of terroir and landscapes

Abstract

[English version below]

Le marché international du vin est désormais tourné vers la qualité et les vignobles de vin de masse se transforment pour construire la qualité et la réputation de leurs produits. Cette construction s’appuie notamment sur la valorisation de ressources territoriales de nature physique (terroir, pacage, écosystème) et humaine (savoir-faire, culture, patrimoine…). Les « Routes des Vins » sont des exemples concrets de ces processus de «territorialisation», combinant ces ressources territoriales pour communiquer sur l’ancrage géographique et la spécificité des vins. Les «Routes des Vins» émergentes, observées dans les régions vitivinicoles en transition vers la qualité, en Languedoc Roussillon, à Mendoza (Argentine) et au Western Cape (Afrique du Sud), participent souvent à la valorisation des terroirs, en organisant un itinéraire sur le territoire associé, en faisant découvrir les vins «de qualité», les paysages, les pratiques et le savoir-faire associés à leur élaboration.

Cette communication propose d’analyser les relations entre les «Routes des Vins» observées dans ces trois régions de «l’Ancien et du Nouveau Monde » et la valorisation des terroirs viticoles. Nous montrons d’abord l’importance que prennent les routes des vins, associées au tourisme viticole dans la construction de la réputation des vins. Ensuite, nous analysons la double relation entre les routes des vins et le zonage viti-vinicole. Nous présentons enfin différents types de routes des vins selon leurs relations au territoire.

In the wine sector, prompted by changes in consumption and international trade, mass wine production is being transformed into a quality wine system. Improving the wine quality and establishing its reputation are based on the valorization of territorial resources – geographic (terroir, landscape, ecosystem) and human (savoir faire, culture). This process can be traced through the construction of “wine routes”. Indeed, the emerging “wine routes” in Languedoc Roussillon, Mendoza (Argentina) and the Western Cape (South Africa) are contributing to the process of “zoning”, by organizing an itinerary inside the area of appellation, through the production of quality wines associated with local landscapes and specific production practices.

This paper analyses the relation between the establishment of “wine routes” and zoning issues, in both Old and New World wine regions. In Languedoc Roussillon, Mendoza as well as the Western Cape, we investigate the reciprocal relations between wine routes and the valorization of zoning. Flowing from this analysis we present a typology of wine routes based on their relation to territorial resources.

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DOI:

Publication date: February 15, 2022

Issue: Terroir 2002

Type: Article

Authors

Emilie VANDECANDELAERE (1), Joachim EWERT (2)

(1) ENESAD INRA SAD, UMR Innovation, 2 Place Viala, 34060 Montpellier cedex 2
(2) Department of Sociology, Private bag XI Matieland 7602 University of Stellenbosch, Stellenbosch, South Africa

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Keywords

Route des Vins, terroir, paysage, structure de coordination
wine route, terroir, landscape, co-ordination structures

Citation

Local adaptation tools to ensure the viticultural sustainability in a changing climate

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First step in the preparation of a soil map of the Protected Designation of Origin Valdepeñas (Central, Spain)

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Pruned vine biomass exclusion from a clay loam vineyard soil – examining the impact on physical/chemical properties

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Climate change effects in Languedoc include an expected rise in temperatures, increased evapotranspiration as well as more severe and frequent climatic hazards, such as frost, drought periods and heat waves. For winegrowers theses phenomena impact both yield and quality, resulting in more frequent unbalanced wines. Research on identified mitigation tools for vineyard management is necessary to improve resilience of grapevine agrosystems. Varietal assortment is one of them. This study focuses on agronomic and oenologic potential of 14 foreign varieties grown in Languedoc French region. Fourteen grapevine varieties were monitored during 2021 from June until harvest on eight different sites, some of which occurring on more than one site adding up to 21 different modalities: 7 white varieties Alvarinho B, Assyrtiko B (2), Malvasia Istriana B, Parellada B, Verdejo B, Verdelho B, Xarello B, and 7 black varieties Saperavi N (2), Touriga nacional N, Baga N, Aleatico N, Montepulciano N (2), Primitivo N (3), Calabrese N (3). Varietals were compared through the following parameters: phenology was assessed by using the information collected in the Database Network of French Vine Conservatories (INRAE-SupAgro-IFV, 2005-2015). The number of inflorescences for shoots from secondary buds and bourillons and suckers were observed to assess post-bud break frost tolerance potential. Grapevine water status was studied through stem water potential measurement, observation of foliage symptoms of drought, and 𝛿13C on must. Frequencies and intensities of downy mildew, powdery mildew, and black rot attacks were estimated before harvest on leaves and clusters and botrytis at harvest to assess disease susceptibilities. Berry composition was monitored from end of veraison until harvest. Yield and mean bunch weight were also calculated. Varieties were then ranked on a 1-4 scale for each parameter and compared through PCA. Forty two stations of the Mediterranean basin were compared by PCA with the Multicriteria Climatic Classification indicators in order to confront the collected information during 2021 campaign to the hypothesis that plants coming from dry and hot regions are genetically adapted to such climatic conditions.